Marketing News & Expert Advice
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Microsoft
Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Mar 18, 2013 - Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers to engage with content across multiple devices. Comments
ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest
Oct 2, 2012 -
The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10.
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Hotmail Disappears - Now What?
Sep 28, 2012 -
Outlook.com may impact your email campaigns in two ways.
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Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs
Sep 25, 2012 -
Why shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the FTC's investigation of Google.
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Microsoft: Solution Studio Is 'Definitely Not An Agency'
Sep 24, 2012 -
Rick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative.
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Microsoft to Open First Marketing Agency in San Francisco
Sep 17, 2012 -
The SOMA neighborhood space will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world.
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Bing Wants to Be Big Search Engine on Campus
Sep 11, 2012 -
Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to college students.
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Microsoft Renames AdCenter Bing Ads
Sep 10, 2012 -
Microsoft and Yahoo rename advertising activities under a collective brand name.
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Microsoft Bing Goes Toe-to-Toe Against Google
Sep 6, 2012 -
Microsoft is on a quest to change perception about Bing in a challenge to Google.
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Why IE's Do Not Track Default Setting Is Bad News for Advertisers
Aug 28, 2012 - How changes in private browsing settings may affect remarketing campaigns. Comments
Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]
Aug 25, 2012 -
Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent.
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Facebook Acquires Atlas Advertising Suite From Microsoft
Feb 28, 2013 -
Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
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Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept
Feb 21, 2013 -
Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps.
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SES London Keynote: Evolving Web Requires Context, Identity
Feb 19, 2013 -
Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet.
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Is Facebook Still a Web First, Mobile Later Company?
Jan 16, 2013 -
With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing with its top-down strategy wherein most new features come to the Web first and mobile later.
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Xbox NUads Show High Engagement With Polls
Jan 8, 2013 -
Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota.
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ComScore Study Reveals Online Searches Hit 17 Billion in November
Dec 18, 2012 -
November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
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Could Atlas Make Facebook a Media Powerhouse?
Dec 10, 2012 -
Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could this really change online advertising?
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Touchscreens Are the New Desktop
Nov 21, 2012 -
Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being able to reach anyone at all.
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Microsoft Lines Up 30 Brands for Windows 8 Ads in Apps Campaigns
Nov 5, 2012 -
Microsoft announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns.
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Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings
Oct 11, 2012 -
Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus.
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