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"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg

Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by listening. Below, edited excerpts from our conversation... Comments

comScore: AOL Climbs to Second Place in Online Video Content Ranking

digital-video-strip Sep 24, 2013 - AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Comments

Skype to Roll Out Rich Media and Android Advertising

Skype logo Sep 19, 2013 - Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months. Comments

PowerMap: Excel Charting Plus Bing Maps on Steroids

powermap-visualizations Sep 19, 2013 - Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast. Comments

What's the Impact of gTLDs on Social Media?

socialmedia-world Sep 11, 2013 - Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Comments

Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

Concept image representing software piracy Jul 19, 2013 - The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting. Comments

Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

windows-8-1-bing-ads Jul 9, 2013 - Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Comments

Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders

ipgmediabrands Jul 9, 2013 - IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Comments

Cannes 2013 Video: Microsoft - Reaching Consumers in a Fragmented World

cannes-microsoft Jul 2, 2013 - ClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consumers in this fragmented world. Comments

Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Development

skype-cannes Jun 27, 2013 - ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Comments

Understanding Digital Customer Engagement on a Physical Level

customers Jun 26, 2013 - How we can measure physical interaction to better understand customer attention. Comments

Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual Ads

microsoft-panoramic Jun 21, 2013 - Microsoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the latest results from a pair of co-creation sessions. Comments

The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage

games Jun 20, 2013 - Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Comments

Mobility and User Intent: Clear Pathways

man-using-mobile Jun 12, 2013 - Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Comments

Cannes Lions 2013 Preview: What's the Word on the Croisette?

canneslions Jun 10, 2013 - With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013. Comments

Get More Bang for Your Buck With Native Video Apps

mobile-video Jun 4, 2013 - Creating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question. Comments

VIDEO: An Interview With Omnicom Digital and Critical Mass

omnicom May 9, 2013 - ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass. Comments

Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership

microsoft-yahoo May 8, 2013 - Yahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership. Comments

Spotlight on John Gagnon, Bing Ads' Evangelist

john-gagnon-bing-ads-320x320 Mar 19, 2013 - An interview with the Bing Ads evangelist for small businesses. Comments

Microsoft Advertising Defines the 4 Pathways to Multi-Screening

three-screens Mar 18, 2013 - Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers to engage with content across multiple devices. Comments

Facebook Acquires Atlas Advertising Suite From Microsoft

facebookvspinterest Feb 28, 2013 - Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising. Comments

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