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Google Takes 'Top Global Brand' Title from Apple [Study]

Search Engine Watch   |  Mobile

Aug 6, 2012 - Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions. Comments

Joan Voight  |  Strategies

Digital Mad Men: A ClickZ Series

jonathan-nelson May 3, 2012 - The Digital Mad Men and Women of the '90s reigned during the Internet revolution. Comments

Joan Voight  |  Strategies

Digital Mad Woman: aQuantive VP Maggie Boyer Finch

aquantive-finch Apr 30, 2012 - Finch felt like "god's messenger" of digital measurement and data. Comments

Anna Maria Virzi  |  Video

Facebook Video Visitors Down 8%, Yahoo's Up 8%

Apr 26, 2012 - ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Comments

Andrew Solmssen  |  Mobile

Windows Phone 7: When Will Consumers Decide It's Time?

Apr 26, 2012 - There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7. Comments

Anna Maria Virzi  |  Video

Microsoft Weighs Ad Options for Skype

hyundai-microsoft-xbox Apr 25, 2012 - At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement. Comments

Anna Maria Virzi  |  Mobile

Nokia Rolls Out $99 Phones With Microsoft Software in U.S.

Apr 9, 2012 - Microsoft ties big mobile hopes to new device. Comments

Kate Kaye  |  Data-Driven Marketing

European DAA And Privacy Ad Icon Coming Soon

selfreg-icon Apr 3, 2012 - Behavioral icon will move to Canada, too, and possibly Australia and South America. Comments

Rosalie Marshall   |  Strategies

IE Regrows Share at Firefox and Chrome's Expense

Microsoft Internet Explorer 9 logo Apr 2, 2012 - IE makes a comeback as rivals falter. Comments

Kate Kaye  |  Politics & Advocacy

Political Consultants Open to Inevitable Digital Future

Mar 30, 2012 - At the AAPC Conference, traditional media consultants get a digital education. Comments

Zachary Rodgers  |  Media Buying

Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

frank-holland Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments

Matt Kapko  |  Mobile

Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft

chrysler-fiat Jul 13, 2012 - Automaker's unified campaign is built on Microsoft's Polymorphic Ad platform. Comments

Paul Schoknecht  |  Mobile

Vacationing With 2 Kids and 8+ Mobile Devices

Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments

Andrew Solmssen  |  Mobile

Apps Move Into Automotive

Jun 21, 2012 - In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Comments

Matt Kapko  |  Mobile

Microsoft Spurs New Class of Ads for Surface Tablets

microsoft-surface2 Jun 20, 2012 - Developers, advertisers, and brands wonder if Microsoft will finally break the mold and create a viable third option in tablet computing. Comments

Susan Kuchinskas  |  Video

Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

microsoft-nuads Jun 14, 2012 - Xbox Live ad spending has increased 142 percent since 2010. Comments

Daniel Mickens  |  Strategies

Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce

pernod-ricard Jun 8, 2012 - Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment. Comments

Kate Kaye  |  Search Marketing

Microsoft Do Not Track Move Stuns Privacy Partners

privacy-image Jun 1, 2012 - Conspiracy theories rise, Firefox browser maker dislikes default DNT move. Comments

Anna Maria Virzi  |  Ad Industry Metrics

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Darren Yan  |  Media Planning

Negotiating the Best Deal for Online Ad Inventory

May 22, 2012 - How should advertisers react to this new entrant in an already crowded display advertising space? Comments

Anna Maria Virzi  |  Video

Agencies Lukewarm on 2012 NewFronts

thedaily-puppets May 4, 2012 - Will people watch and advertisers buy in? Comments

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