Marketing News & Expert Advice

millenials

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

Yuyu Chen | Ad Industry Metrics

Nielsen: Younger Consumers Are Easier to Reach Online

Sep 30, 2013 - Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than older ones. Comments

Mary Lisbeth D'Amico | Strategies

Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light

Sep 27, 2013 - Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds. Comments

Lisa Lacy | Strategies

Blimpie Releases Its First App Aimed at Targeting Millennials

Sep 27, 2013 - The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Comments

Manuel Donayre | Publishing

The Problem With Millennials; It's You!

Jun 28, 2013 - You don't move people by pointing fingers. Holistic, collaborative leadership is key. Comments

Dilip Venkatachari | Analyzing Customer Data

Engaging Millennials on Facebook

Feb 20, 2013 - Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right direction. Comments

Susan Kuchinskas | Marketing

Millennial Brain Responds Differently to Digital Media

Dec 11, 2012 - Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may actually function differently. Comments

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