Digital people on the move: February 2016

Digital people on the move: February 2016

8y Mike O'Brien

Digital people on the move: February 2016

This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's...

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Our guide to the best and worst mobile ad formats

Our guide to the best and worst mobile ad formats

8y Mike O'Brien

Our guide to the best and worst mobile ad formats

As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...

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Remembering Mobile Dads - and Not Just on Father’s Day

Remembering Mobile Dads - and Not Just on Father’s Day

9y Joe Laszlo

Remembering Mobile Dads - and Not Just on Father’s...

Marketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than th...

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New Google AdWords Products and Partnerships Focus on App Attribution

New Google AdWords Products and Partnerships Focus on App Attribution

9y Mike O'Brien

New Google AdWords Products and Partnerships Focus...

During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...

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Digital Marketing People on the Move: August 2014 Roundup

Digital Marketing People on the Move: August 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: August 2014 ...

This is a roundup of new hires and promotions in the digital marketing industry during August. Read More...

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Are You Reaching AND Converting Mobile Consumers?

Are You Reaching AND Converting Mobile Consumers?

10y Marko Muellner

Are You Reaching AND Converting Mobile Consumers?

While social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile co...

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Toyota Speaks to Consumers With Voice Activated Mobile Ads

Toyota Speaks to Consumers With Voice Activated Mobile Ads

10y Lisa Lacy

Toyota Speaks to Consumers With Voice Activated Mo...

The ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking thei...

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Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

11y Matt Kapko

Millennial Media Mines Data to Gauge Mobile Impact...

Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail ou...

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Millennial Media Forms Mobile Ad Exchange With AppNexus

Millennial Media Forms Mobile Ad Exchange With AppNexus

11y Matt Kapko

Millennial Media Forms Mobile Ad Exchange With App...

Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Read More...

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Millennial Media Acquires Jumptap as Stocks Decline

Millennial Media Acquires Jumptap as Stocks Decline

11y Matt Kapko

Millennial Media Acquires Jumptap as Stocks Declin...

Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap...

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Mobile Advertising Check-Up Reveals Turbulence and Steep Growth

Mobile Advertising Check-Up Reveals Turbulence and Steep Growth

11y Matt Kapko

Mobile Advertising Check-Up Reveals Turbulence and...

While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by ...

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Mobile Ad Networks Begin Taking a Back Seat to Publishers

Mobile Ad Networks Begin Taking a Back Seat to Publishers

11y Matt Kapko

Mobile Ad Networks Begin Taking a Back Seat to Pub...

Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. ...

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Mobile Searchers Take Action

Mobile Searchers Take Action

11y Susan Kuchinskas

Mobile Searchers Take Action

Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. R...

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TRUSTe Powers Privacy for Millennial Mobile Ads

TRUSTe Powers Privacy for Millennial Mobile Ads

11y Susan Kuchinskas

TRUSTe Powers Privacy for Millennial Mobile Ads

Data privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millenn...

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Mobile Ad for Black Ops Puts Gamers in the Picture

Mobile Ad for Black Ops Puts Gamers in the Picture

11y Susan Kuchinskas

Mobile Ad for Black Ops Puts Gamers in the Picture

Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cel...

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Grey Grabs Majority Stake in Germany's Digital Shop k102

Grey Grabs Majority Stake in Germany's Digital Shop k102

11y Caitlin Rossman

Grey Grabs Majority Stake in Germany's Digital Sho...

Roundup includes news from AKQA, Millennial Media, Hello Design, and others. Read More...

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Movies, TV, and DVDs Drive Mobile Ad Spending, Millennial Media Finds

Movies, TV, and DVDs Drive Mobile Ad Spending, Millennial Media Finds

12y Susan Kuchinskas

Movies, TV, and DVDs Drive Mobile Ad Spending, Mil...

Study finds 82 percent total increase in the amount of entertainment content accessed via mobile devices. Read More...

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Millennial Media Files IPO, Marks Mobile Ad Sales Growth

Millennial Media Files IPO, Marks Mobile Ad Sales Growth

12y Christopher Heine

Millennial Media Files IPO, Marks Mobile Ad Sales ...

Mobile ad network reported $69.1 million in revenue during the first nine months of 2011. Read More...

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A Third of Mobile Ads Used to Sustain In-Market Presence

A Third of Mobile Ads Used to Sustain In-Market Presence

12y ClickZ News Staff

A Third of Mobile Ads Used to Sustain In-Market Pr...

Millennial Media’s Q3 report suggests branding ads on the network are growing. Read More...

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Mobile Shopping to Leap This Holiday Season

Mobile Shopping to Leap This Holiday Season

12y Susan Kuchinskas

Mobile Shopping to Leap This Holiday Season

Close to 11 percent of users accessed a retail site from a mobile device in October, up from 4.2 percent a year ago. Read More...

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Tech and Finance Among Fast-Growing Mobile Ad Groups

Tech and Finance Among Fast-Growing Mobile Ad Groups

12y Susan Kuchinskas

Tech and Finance Among Fast-Growing Mobile Ad Grou...

Millenial Media's Q3 report highlights spending shifts in mobile. Read More...

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Video and Travel Apps Drive Mobile Ads

Video and Travel Apps Drive Mobile Ads

13y Susan Kuchinskas

Video and Travel Apps Drive Mobile Ads

Millennial Media finds growth in apps that are often used as travel booking tools. Read More...

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Games Still Dominate Mobile App Ad Impressions

Games Still Dominate Mobile App Ad Impressions

13y Nina Boys

Games Still Dominate Mobile App Ad Impressions

Games drew more ad impressions than Facebook and other social apps on Millennial Media’s network in July. Read More...

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Mobile Advertising for Brands: Q&A With Millennial Media

Mobile Advertising for Brands: Q&A With Millennial Media

13y Hollis Thomases

Mobile Advertising for Brands: Q&A With Millennial...

Some challenges still facing marketers now that mobile advertising has finally "made it." Read More...

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Mobile Web Advertisers Double

Mobile Web Advertisers Double

13y Jack Marshall

Mobile Web Advertisers Double

Also in mobile: rising spend from retailers; most use devices while watching TV. Read More...

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Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units

Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units

13y Jack Marshall

Mobile News: Firefox Offers Do-Not-Track for Mobil...

And, Millennial Media acquires mobile data firm. Read More...

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Verizon iPhone Builds Ad Share

Verizon iPhone Builds Ad Share

13y Jack Marshall

Verizon iPhone Builds Ad Share

Verizon iPhones are building ad share, according to Millennial Media. Read More...

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