Marketing News & Expert Advice
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Millennial Media
Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend
Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments
Millennial Media Files IPO, Marks Mobile Ad Sales Growth
Jan 5, 2012 - Mobile ad network reported $69.1 million in revenue during the first nine months of 2011. Comments
A Third of Mobile Ads Used to Sustain In-Market Presence
Dec 2, 2011 - Millennial Media’s Q3 report suggests branding ads on the network are growing. Comments
Mobile Shopping to Leap This Holiday Season
Nov 15, 2011 -
Close to 11 percent of users accessed a retail site from a mobile device in October, up from 4.2 percent a year ago.
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Tech and Finance Among Fast-Growing Mobile Ad Groups
Nov 15, 2011 - Millenial Media's Q3 report highlights spending shifts in mobile. Comments
Video and Travel Apps Drive Mobile Ads
Sep 12, 2011 - Millennial Media finds growth in apps that are often used as travel booking tools. Comments
Games Still Dominate Mobile App Ad Impressions
Aug 25, 2011 -
Games drew more ad impressions than Facebook and other social apps on Millennial Media’s network in July.
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Mobile Advertising for Brands: Q&A With Millennial Media
Aug 23, 2011 - Some challenges still facing marketers now that mobile advertising has finally "made it." Comments
Mobile Web Advertisers Double
Jun 12, 2011 -
Also in mobile: rising spend from retailers; most use devices while watching TV.
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Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units
May 26, 2011 - And, Millennial Media acquires mobile data firm. Comments
Verizon iPhone Builds Ad Share
Mar 18, 2011 -
Verizon iPhones are building ad share, according to Millennial Media.
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Millennial Media Forms Mobile Ad Exchange With AppNexus
Sep 18, 2013 -
Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals.
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Millennial Media Acquires Jumptap as Stocks Decline
Aug 14, 2013 -
Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap, for as much as $225 million.
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Mobile Advertising Check-Up Reveals Turbulence and Steep Growth
Jun 3, 2013 -
While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin.
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Mobile Ad Networks Begin Taking a Back Seat to Publishers
Apr 15, 2013 -
Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according...
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Mobile Searchers Take Action
Mar 13, 2013 -
Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports.
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TRUSTe Powers Privacy for Millennial Mobile Ads
Dec 11, 2012 -
Data privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millennial Media will integrate TRUSTed Mobile Ads directly into its own platform and begin delivering data...
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Mobile Ad for Black Ops Puts Gamers in the Picture
Dec 6, 2012 -
Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it.
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Grey Grabs Majority Stake in Germany's Digital Shop k102
Oct 8, 2012 -
Roundup includes news from AKQA, Millennial Media, Hello Design, and others.
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Movies, TV, and DVDs Drive Mobile Ad Spending, Millennial Media Finds
Aug 30, 2012 -
Study finds 82 percent total increase in the amount of entertainment content accessed via mobile devices.
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Financial Mobile Ad Spend Up 314%
May 9, 2012 -
Millennial Media study: insurance brands led the way.
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