Millennial Media

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Digital Marketing People on the Move: August 2014 Roundup

Aug 29, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during August. Comments

Are You Reaching AND Converting Mobile Consumers?

mobileads Aug 19, 2014 - While social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile consumers, so it's worth assessing if it's right for you. Comments

Toyota Speaks to Consumers With Voice Activated Mobile Ads

toyota-millennial-nuance Jan 14, 2014 - The ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking their selections. Comments

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

mobile-measurement Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments

Millennial Media Forms Mobile Ad Exchange With AppNexus

mobilemarketing Sep 18, 2013 - Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Comments

Millennial Media Acquires Jumptap as Stocks Decline

millennial-media Aug 14, 2013 - Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap, for as much as $225 million. Comments

Mobile Advertising Check-Up Reveals Turbulence and Steep Growth

mobile-measurement Jun 3, 2013 - While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin. Comments

Mobile Ad Networks Begin Taking a Back Seat to Publishers

mobile-measurement Apr 15, 2013 - Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according... Comments

Mobile Searchers Take Action

nielsen-mobile-searches Mar 13, 2013 - Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. Comments

TRUSTe Powers Privacy for Millennial Mobile Ads

trustee Dec 11, 2012 - Data privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millennial Media will integrate TRUSTed Mobile Ads directly into its own platform and begin delivering data... Comments

Mobile Ad for Black Ops Puts Gamers in the Picture

callofduty Dec 6, 2012 - Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it. Comments

Grey Grabs Majority Stake in Germany's Digital Shop k102

k102-grey-wpp Oct 8, 2012 - Roundup includes news from AKQA, Millennial Media, Hello Design, and others. Comments

Movies, TV, and DVDs Drive Mobile Ad Spending, Millennial Media Finds

entertainmentaudiencemix Aug 30, 2012 - Study finds 82 percent total increase in the amount of entertainment content accessed via mobile devices. Comments

Financial Mobile Ad Spend Up 314%

millennial-finance-mobile2 May 9, 2012 - Millennial Media study: insurance brands led the way. Comments

Millennial Media Files IPO, Marks Mobile Ad Sales Growth

Jan 5, 2012 - Mobile ad network reported $69.1 million in revenue during the first nine months of 2011. Comments

A Third of Mobile Ads Used to Sustain In-Market Presence

Dec 2, 2011 - Millennial Media’s Q3 report suggests branding ads on the network are growing. Comments

Mobile Shopping to Leap This Holiday Season

mobile-commerce-amazon Nov 15, 2011 - Close to 11 percent of users accessed a retail site from a mobile device in October, up from 4.2 percent a year ago. Comments

Tech and Finance Among Fast-Growing Mobile Ad Groups

Nov 15, 2011 - Millenial Media's Q3 report highlights spending shifts in mobile. Comments

Video and Travel Apps Drive Mobile Ads

Sep 12, 2011 - Millennial Media finds growth in apps that are often used as travel booking tools. Comments

Games Still Dominate Mobile App Ad Impressions

top10globalapplicationcategories Aug 25, 2011 - Games drew more ad impressions than Facebook and other social apps on Millennial Media’s network in July. Comments

Mobile Advertising for Brands: Q&A With Millennial Media

Aug 23, 2011 - Some challenges still facing marketers now that mobile advertising has finally "made it." Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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