Marketing News & Expert Advice
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Millennial Media
Mobile Searchers Take Action
Mar 13, 2013 - Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. Comments
Games Still Dominate Mobile App Ad Impressions
Aug 25, 2011 -
Games drew more ad impressions than Facebook and other social apps on Millennial Media’s network in July.
Comments
Mobile Advertising for Brands: Q&A With Millennial Media
Aug 23, 2011 - Some challenges still facing marketers now that mobile advertising has finally "made it." Comments
Mobile Web Advertisers Double
Jun 12, 2011 -
Also in mobile: rising spend from retailers; most use devices while watching TV.
Comments
Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units
May 26, 2011 - And, Millennial Media acquires mobile data firm. Comments
Verizon iPhone Builds Ad Share
Mar 18, 2011 -
Verizon iPhones are building ad share, according to Millennial Media.
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Millennial Media Raises $27.5 Million
Jan 5, 2011 -
Money will be used for acquisitions and growth, particularly in Europe and Asia.
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Mobile Ad Vendors Predict Strong Holiday Sales
Oct 21, 2010 -
Could the fourth quarter signal the elusive "year of mobile" is upon us?
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TRUSTe Powers Privacy for Millennial Mobile Ads
Dec 11, 2012 -
Data privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millennial Media will integrate TRUSTed Mobile Ads directly into its own platform and begin delivering data...
Comments
Mobile Ad for Black Ops Puts Gamers in the Picture
Dec 6, 2012 -
Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it.
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Grey Grabs Majority Stake in Germany's Digital Shop k102
Oct 8, 2012 -
Roundup includes news from AKQA, Millennial Media, Hello Design, and others.
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Movies, TV, and DVDs Drive Mobile Ad Spending, Millennial Media Finds
Aug 30, 2012 -
Study finds 82 percent total increase in the amount of entertainment content accessed via mobile devices.
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Financial Mobile Ad Spend Up 314%
May 9, 2012 -
Millennial Media study: insurance brands led the way.
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Millennial Media Files IPO, Marks Mobile Ad Sales Growth
Jan 5, 2012 - Mobile ad network reported $69.1 million in revenue during the first nine months of 2011. Comments
A Third of Mobile Ads Used to Sustain In-Market Presence
Dec 2, 2011 - Millennial Media’s Q3 report suggests branding ads on the network are growing. Comments
Mobile Shopping to Leap This Holiday Season
Nov 15, 2011 -
Close to 11 percent of users accessed a retail site from a mobile device in October, up from 4.2 percent a year ago.
Comments
Tech and Finance Among Fast-Growing Mobile Ad Groups
Nov 15, 2011 - Millenial Media's Q3 report highlights spending shifts in mobile. Comments
Video and Travel Apps Drive Mobile Ads
Sep 12, 2011 - Millennial Media finds growth in apps that are often used as travel booking tools. Comments
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