Millennial Media

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Mobile Web Advertisers Double

Jun 12, 2011 - Also in mobile: rising spend from retailers; most use devices while watching TV. Comments

Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units

May 26, 2011 - And, Millennial Media acquires mobile data firm. Comments

Verizon iPhone Builds Ad Share

verizon-iphone-stats Mar 18, 2011 - Verizon iPhones are building ad share, according to Millennial Media. Comments

Millennial Media Raises $27.5 Million

paul-palmieri2 Jan 5, 2011 - Money will be used for acquisitions and growth, particularly in Europe and Asia. Comments

Mobile Ad Vendors Predict Strong Holiday Sales

iphone-jpeg Oct 21, 2010 - Could the fourth quarter signal the elusive "year of mobile" is upon us? Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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