Mindshare

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Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?

Jul 14, 2014 - WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve into a major ad platform in the Asia-Pacific region? Comments

ClickZ Live Preview: Digital Innovation Insights Driving Big Brand Awareness

12932331475-4e659ae1c6 Mar 7, 2014 - A preview of the day two Afternoon Keynote Panel on April 2, which will focus on how agencies drive success and avoid failed thinking. Comments

Unlocking the Treasures of Conquesting

Mobile Targeting Feb 5, 2014 - By building on the concept of conquesting, and expanding our use of location to compete and connect with consumers, we can potentially create more value for our brands. Comments

CES 2014: What Got Mindshare Excited

CES conference shot 2014 Jan 13, 2014 - Grabbing some time with Mindshare's Jordan Bitterman to find out what was hot at the show. Comments

Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires

christianbehrendt-sized May 24, 2013 - VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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