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Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu

Jul 24, 2012 - A roundup of the top digital happenings in Japan. Comments

Is Facebook Really Winning in Japan?

facebookjapan Jul 16, 2012 - Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan. Comments

Interest vs. Social in Japan

cookpadjapanfeatured May 16, 2012 - How the interest graph has shaped the Japanese social media landscape Comments

Monetizing Social in Japan: Mixi vs. Facebook

mixi Jan 6, 2012 - Mixi offers Pages, launches contextual advertising platform. Comments

Marketers From Japan Differ Over Facebook's Potential

uniqlo1 Aug 22, 2011 - At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree. Comments

Japan Earthquake: The Role of Google and Social

japanearthquake Aug 19, 2011 - A look back on how Internet companies have rallied to help people in times of crisis. Comments

Facebook in Japan: Real Names, Real Value

facebook-japan Aug 8, 2011 - Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a game changer. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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