Jul 24, 2012 - A roundup of the top digital happenings in Japan. Comments
Jul 16, 2012 - Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan. Comments
May 16, 2012 - How the interest graph has shaped the Japanese social media landscape Comments
Jan 6, 2012 - Mixi offers Pages, launches contextual advertising platform. Comments
Aug 22, 2011 - At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree. Comments
Aug 19, 2011 - A look back on how Internet companies have rallied to help people in times of crisis. Comments
Aug 8, 2011 - Facebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a game changer. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT