MLB

banana-boat-men-hed-2014

Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

Jul 14, 2014 - The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views on YouTube. Comments

New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

brandgtldoptions Jan 29, 2014 - Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Comments

Getting' Jiggy With GIFs

miley Sep 3, 2013 - How Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Comments

3 Levels of Process

cmo-test Jul 18, 2013 - Whether a startup or established company, if you cannot fall back on the process, repeat it over and over, and deliver that consistency at scale, then you have the equivalent of a house built on sand. Comments

Head and Shoulders Asks Baseball Fans to Tweet Whiffs

head-and-shoulders-whiff Apr 3, 2013 - The campaign coincides with the launch of the Head and Shoulders with Old Spice. Comments

Groupon and MLB.com Team Up for Baseball Deals

tigers-ws-deal-no-discount-sold-out Dec 4, 2012 - Groupon has become the official daily deals site of MLB.com through the 2014 season. Comments

MLB Players Scored Twitter Followers During All-Star Game

mlb-allstar Jul 11, 2012 - MLB reveals social stats from in-game player interaction. Comments

Tequila Brand Spikes MLB All-Star Game Promo on Twitter

statefarm-gotobat Jul 9, 2012 - Don Julio sponsors a Twitter-centric real-world scavenger hunt. Comments

Miami Marlins Add Latin Flavor to Social Presence

marlins-social-media Apr 19, 2012 - The team recently started a Tumblr to highlight "Miami Style" baseball. Comments

LivingSocial Drafts Yankees Derek Jeter and Mariano Rivera

jeter-on-livingsocial Apr 12, 2012 - A total of 30 meet-and-greet spots are being sold. Comments

On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter

ozzie-guillen-marlins Apr 10, 2012 - Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Comments

Gannett Touts Digital Growth Plans, Partners With MLB

Feb 22, 2012 - Major League Baseball Advanced Media will team up with Gannett on digital content products. Comments

MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media

metstwitter Aug 26, 2011 - Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games. Comments

MLB Looks Beyond Baseball to Reel in New Audiences Online

mlbfancave-guthrie May 4, 2011 - [Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber. Comments

Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]

justin-upton Apr 26, 2011 - ClickZ News talks about athletes on Twitter with Arizona Diamondbacks right fielder Justin Upton. Comments

Is There Sharing in Baseball? MLB Hopes So

outsideshot Mar 31, 2011 - The MLB Fan Cave is a physical location in Manhattan as well as a social-friendly content creation hub. Comments

Best Sites, Best Advertising Opportunities

Sep 2, 2010 - The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users. Comments

MLB, YouTube Hope New Channel Attracts Japanese Advertisers

mlb Aug 31, 2010 - Even if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui. Comments

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