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Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast

Jun 11, 2015 - In exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will soon be all over the West Coast. Comments

Is Hostess Playing Dumb for Press in #OpeningDay Baseball Tweet?

hostess-cupcakes Apr 6, 2015 - Snack brand Hostess made headlines with its MLB Opening Day tweet that apparently couldn't tell the difference between a touchdown and a home run, but was the tweet just a smart social media stunt? Comments

Can Social Media Save "Old, White, and Male" Baseball?

shutterstock-225279382 Oct 28, 2014 - As World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in audience. Comments

Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

banana-boat-men-hed-2014 Jul 14, 2014 - The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views on YouTube. Comments

New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

brandgtldoptions Jan 29, 2014 - Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Comments

Getting' Jiggy With GIFs

miley Sep 3, 2013 - How Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Comments

3 Levels of Process

cmo-test Jul 18, 2013 - Whether a startup or established company, if you cannot fall back on the process, repeat it over and over, and deliver that consistency at scale, then you have the equivalent of a house built on sand. Comments

Head and Shoulders Asks Baseball Fans to Tweet Whiffs

head-and-shoulders-whiff Apr 3, 2013 - The campaign coincides with the launch of the Head and Shoulders with Old Spice. Comments

Groupon and MLB.com Team Up for Baseball Deals

tigers-ws-deal-no-discount-sold-out Dec 4, 2012 - Groupon has become the official daily deals site of MLB.com through the 2014 season. Comments

MLB Players Scored Twitter Followers During All-Star Game

mlb-allstar Jul 11, 2012 - MLB reveals social stats from in-game player interaction. Comments

Tequila Brand Spikes MLB All-Star Game Promo on Twitter

statefarm-gotobat Jul 9, 2012 - Don Julio sponsors a Twitter-centric real-world scavenger hunt. Comments

Miami Marlins Add Latin Flavor to Social Presence

marlins-social-media Apr 19, 2012 - The team recently started a Tumblr to highlight "Miami Style" baseball. Comments

LivingSocial Drafts Yankees Derek Jeter and Mariano Rivera

jeter-on-livingsocial Apr 12, 2012 - A total of 30 meet-and-greet spots are being sold. Comments

On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter

ozzie-guillen-marlins Apr 10, 2012 - Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Comments

Gannett Touts Digital Growth Plans, Partners With MLB

Feb 22, 2012 - Major League Baseball Advanced Media will team up with Gannett on digital content products. Comments

MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media

metstwitter Aug 26, 2011 - Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games. Comments

MLB Looks Beyond Baseball to Reel in New Audiences Online

mlbfancave-guthrie May 4, 2011 - [Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber. Comments

Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]

justin-upton Apr 26, 2011 - ClickZ News talks about athletes on Twitter with Arizona Diamondbacks right fielder Justin Upton. Comments

Is There Sharing in Baseball? MLB Hopes So

outsideshot Mar 31, 2011 - The MLB Fan Cave is a physical location in Manhattan as well as a social-friendly content creation hub. Comments

Best Sites, Best Advertising Opportunities

Sep 2, 2010 - The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users. Comments

MLB, YouTube Hope New Channel Attracts Japanese Advertisers

mlb Aug 31, 2010 - Even if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui. Comments

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