Marketing News & Expert Advice
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MLB
Getting' Jiggy With GIFs
Sep 3, 2013 - How Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Comments
MLB Looks Beyond Baseball to Reel in New Audiences Online
May 4, 2011 -
[Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber.
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Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]
Apr 26, 2011 -
ClickZ News talks about athletes on Twitter with Arizona Diamondbacks right fielder Justin Upton.
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Is There Sharing in Baseball? MLB Hopes So
Mar 31, 2011 -
The MLB Fan Cave is a physical location in Manhattan as well as a social-friendly content creation hub.
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Best Sites, Best Advertising Opportunities
Sep 2, 2010 - The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users. Comments
MLB, YouTube Hope New Channel Attracts Japanese Advertisers
Aug 31, 2010 -
Even if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui.
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3 Levels of Process
Jul 18, 2013 -
Whether a startup or established company, if you cannot fall back on the process, repeat it over and over, and deliver that consistency at scale, then you have the equivalent of a house built on sand.
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Head and Shoulders Asks Baseball Fans to Tweet Whiffs
Apr 3, 2013 -
The campaign coincides with the launch of the Head and Shoulders with Old Spice.
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Groupon and MLB.com Team Up for Baseball Deals
Dec 4, 2012 -
Groupon has become the official daily deals site of MLB.com through the 2014 season.
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MLB Players Scored Twitter Followers During All-Star Game
Jul 11, 2012 -
MLB reveals social stats from in-game player interaction.
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Tequila Brand Spikes MLB All-Star Game Promo on Twitter
Jul 9, 2012 -
Don Julio sponsors a Twitter-centric real-world scavenger hunt.
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Miami Marlins Add Latin Flavor to Social Presence
Apr 19, 2012 -
The team recently started a Tumblr to highlight "Miami Style" baseball.
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LivingSocial Drafts Yankees Derek Jeter and Mariano Rivera
Apr 12, 2012 -
A total of 30 meet-and-greet spots are being sold.
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On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Apr 10, 2012 -
Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans.
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Gannett Touts Digital Growth Plans, Partners With MLB
Feb 22, 2012 - Major League Baseball Advanced Media will team up with Gannett on digital content products. Comments
MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media
Aug 26, 2011 -
Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games.
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