Marketing News & Expert Advice
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MLB
Miami Marlins Add Latin Flavor to Social Presence
The team recently started a Tumblr to highlight "Miami Style" baseball.
LivingSocial Drafts Yankees Derek Jeter and Mariano Rivera
A total of 30 meet-and-greet spots are being sold.
On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans.
Gannett Touts Digital Growth Plans, Partners With MLB
Major League Baseball Advanced Media will team up with Gannett on digital content products.
MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media
Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games.
MLB Looks Beyond Baseball to Reel in New Audiences Online
[Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber.
Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]
ClickZ News talks about athletes on Twitter with Arizona Diamondbacks right fielder Justin Upton.
Is There Sharing in Baseball? MLB Hopes So
The MLB Fan Cave is a physical location in Manhattan as well as a social-friendly content creation hub.
Best Sites, Best Advertising Opportunities
The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users.
MLB, YouTube Hope New Channel Attracts Japanese Advertisers
Even if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui.
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