Jun 9, 2014 - A photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennials of legal drinking age to participate. Comments
Nov 16, 2011 - Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in a three-part series. Comments
Nov 8, 2011 - Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.