Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments
Sep 25, 2013 -
The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science.
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Sep 25, 2013 -
Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built, static segments.
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Sep 24, 2013 -
Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display.
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Sep 24, 2013 -
The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says.
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Sep 24, 2013 -
Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning.
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Sep 13, 2013 -
Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of the imagination.
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Sep 13, 2013 -
Putting engagement to work for your brand on mobile video.
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Sep 11, 2013 -
Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands?
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Sep 10, 2013 -
Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-time bidding for mobile ads.
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Sep 10, 2013 -
Know your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively.
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Oct 3, 2013 -
The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones.
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Oct 2, 2013 -
Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM.
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Oct 1, 2013 -
Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile.
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Oct 1, 2013 -
The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned.
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Oct 1, 2013 -
The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era.
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Oct 1, 2013 -
After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by...
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Sep 30, 2013 -
Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters.
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Sep 27, 2013 -
The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials.
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Sep 27, 2013 -
The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of...
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Sep 26, 2013 -
Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets.
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November 4-7, 2013
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February 10-13, 2014
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October 8, 2013
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October 15, 2013
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October 17, 2013
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