The 3 Reasons Online Advertising Campaigns Fail

Oct 8, 2015 - There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign. Comments

Could Google AMP Be Better Than Facebook Instant Articles?

news-story Oct 7, 2015 - Google has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will serve as an open source. Comments

Welcome to the Next Generation of Rank Tracking

tracking-users Oct 7, 2015 - To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Comments

No Single Channel Excels in China as Consumer Touchpoints Expand

touchpoints Oct 5, 2015 - Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience. Comments

Innovation, Data Integral to a High Digital IQ

innovative-ideas Oct 5, 2015 - Digital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital IQ high enough? Comments Sees Increased Engagement Despite Polarizing Redesign

thanksgiving-feast Oct 5, 2015 - launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen more search share and social activity. Comments

Mobile-First Marketing Tips for Asia's Mobile-Only Consumers

mobile-first-2 Oct 4, 2015 - Asian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emerging markets right. Comments

Google and Droga5: Tech Innovations Cannot Replace Storytelling

tech-and-creativity Oct 2, 2015 - Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and create content that matters, senior executive from... Comments

The Future of India Is E-Commerce

india-e-commerce Oct 1, 2015 - Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Comments

Your Brand Can Be as Famous as Sour Patch Kids

sour-patch-kids-twitter Oct 1, 2015 - During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how you can do it too. Comments

There Is No Mobile Experience: The Key to Understanding Mobile Data

mobile-map-shutterstock-120085516 Oct 1, 2015 - An Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now so omnipresent that there are many different experiences. Comments

What Are Some of the Best Practices for Visual Content Marketing?

blueeye Oct 1, 2015 - When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics and Giphy to share their knowledge. Comments

3 Steps to a Better Site Redesign

bust-out-shutterstock-234718090 Oct 1, 2015 - Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here are three tips to help you get started. Comments

Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

eric-from-instagram Oct 1, 2015 - Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the platform for branding. Comments

Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials

pandora-and-spotify Sep 30, 2015 - Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, according to chief marketing officers (CMOs) from Pandora and Spotify. Comments

Developing a Mobile Content Plan That Works

shutterstock-159153788 Sep 30, 2015 - Understanding your consumers' demographics and traits are important when planning your mobile content framework. Comments

Using Facebook and YouTube to Bring Your Video Content to Life

mobile-video-image Sep 30, 2015 - Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platform should you prioritize for what content? Find out the answers. Comments

5 Ways to Create an Irresistible Call to Action

click-to-call Sep 30, 2015 - A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Comments

Truly Cross-Screen Creative: A Revolution Unfolds

fresh-idea-shutterstock-311599517 Sep 30, 2015 - The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize creative still remains. Comments

Content Marketing for China's Social Commerce World

cross-device-mobile-tablet-2 Sep 29, 2015 - In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Comments

5 Tips to Make Sure Your Content Connects with the C-Suite

king-queen-crown Sep 29, 2015 - What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so. Comments

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