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Tumblr Expands Sponsored Capabilities With Mobile App Install Ads

Nov 26, 2014 - The social blogging platform has added an "install app" button to its sponsored posts. What other ad formats can we expect from Tumblr in the future? Comments

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

shutterstock-115174939 Nov 26, 2014 - This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and how marketers can prevent them. Comments

Mobile Holiday Shopping by the Numbers

mobile-holidays Nov 26, 2014 - As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Comments

Live Online Shopping Data: The Gift That Keeps Giving This Season

real-time Nov 26, 2014 - This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adjustments. Comments

Mobile Ads Drive Differing In-Store Visits Depending On Sector

shutterstock-152196302 Nov 25, 2014 - A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical. Comments

Marketing to the Experience Generation

shutterstock-56809303-india-experience-generation Nov 25, 2014 - Mobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India. Comments

Holiday Deals Start Early for Amazon

amazon Nov 21, 2014 - To get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep discounts on electronics and tech gadgets. Comments

It’s OVER, the Internet IS Broken

broken-internet Nov 21, 2014 - No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Comments

Mobile 2015: 4 Trends to Watch

2015-firework Nov 20, 2014 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Comments

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

mondelez Nov 19, 2014 - In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked about innovation and shared the snack and candy giant’s advertising and marketing plans for 2015. Comments

Mobile by the Numbers: Some Fresh Stats and Implications

shutterstock-152196302 Nov 19, 2014 - A new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers on mobile and what devices are top for video views. Comments

Gearing Up for Mobile Payments: What You Need to Know

mobile-payments Nov 18, 2014 - As mobile payments become more commonplace, brands need to make important decisions about how to move forward with the technology. Comments

Uber and Spotify Partnership Lets Consumers Play DJ

uber-spotify Nov 17, 2014 - Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their rides. Comments

Will Coupons.com Partnership With Samsung Help Mobile Wallets Become Mainstream?

coupons Nov 17, 2014 - Coupons.com will deliver card-linked offers to more than 20 million Samsung devices in the U.S. Will this move help mobile wallets become a mainstream digital payment method in the coming year? Comments

Rebecca Minkoff and eBay Bring Digital Shopping to the Offline World

minkoff-smart-store-opening-pic Nov 13, 2014 - Fashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes, and pay for purchases with the press of a button. Comments

Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

holiday-email-marketing Nov 13, 2014 - The holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Comments

Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI

stopwatch-its Nov 13, 2014 - By taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment. Comments

Will Links, Navigation, and Search Boxes Disappear From the Web?

search-look-binoculars Nov 13, 2014 - As devices get smaller and voice search starts to replace traditional search, the way users request and view information on the Web is rapidly changing. How will you adapt? Comments

Alibaba's Seamless Marketing Strategy Helps Smash Online Sales Records

alibaba-web-logo Nov 12, 2014 - Creating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sales to a record-breaking $9 billion. Comments

The Importance of SEO for Mobile

mobile-vs-standard-site Nov 12, 2014 - It's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Comments

Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

iBeacon Nov 10, 2014 - Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Comments

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