Marketing News & Expert Advice
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mobile
4 Marketing Buzzwords That Shouldn't Scare You
May 20, 2013 - Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on. Comments
IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google
Apr 18, 2013 -
If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says Tim Reis, head of mobile and social solutions, Americas at Google.
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No Time to Waste: 6 Mobile Musts
Apr 10, 2013 -
All indicators are up for mobile. Signs are pointing to mobile making a meteoric rise in the digital landscape.
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Harnessing the $9+ Billion Social and Mobile Ad Potential
Apr 4, 2013 -
The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer.
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Four Paid Search Takeaways From #SESNY
Mar 29, 2013 -
Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York.
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Chuck E. Cheese's Launches Photo App for Family Fun
Mar 28, 2013 -
The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012.
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Mobile Email - Metrics and Quick Wins
Mar 20, 2013 -
With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity.
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Why Loyalty Is a Killer Metric for Your Mobile App
Mar 18, 2013 -
While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy.
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Counting Mobile Ads: Setting the Right Impression
Mar 13, 2013 -
Ad impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale.
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Study: Many Brands Clueless on Meeting Mobile Customer Needs
Mar 7, 2013 -
The study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives.
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The Second Screen: Is It Time?
Mar 7, 2013 -
While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise of interactive TV.
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'The New Inbox': Mobile's Impact on Email Marketing and Social Media
May 16, 2013 -
A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.
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Financial Services: The Mobile Vertical to Watch
May 15, 2013 -
Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.
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Roadside Ads to Be Part of Integrated Campaigns
May 10, 2013 -
G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways.
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75% of Consumers Use Mobile for Personal Finances
May 10, 2013 -
A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services.
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How to Benefit From the Mobile Shift in Local Search
May 8, 2013 -
It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase.
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Mobile Trailblazer: Eric Bader, Mobilize
May 3, 2013 -
Bader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale.
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Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content
May 2, 2013 -
The initiative includes 61 separate URLs.
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Mobile Isn't for B2B or B2C, It's for Everyone
May 2, 2013 -
Mobile is an area that will experience continued growth and user attention with the brands willing to adopt new technologies, analytics, and advertising strategies coming out ahead.
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Building the Optimal Local Online Media Plan
Apr 29, 2013 -
How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste.
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'Opportunistic' Mobile Ad Buying Surges on Apps
Apr 19, 2013 -
App publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange.
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MOST READ
- Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
- Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
- 'The New Inbox': Mobile's Impact on Email Marketing and Social Media
- The Hidden Factors That Drive Social Media Behavior and Success
- New Shopping Tool Poaches Deals for Online Checkout
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UPCOMING EVENTS
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May 29-30, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
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June 5, 2013
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e-Learning Courses
White Papers
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Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
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