Marketing News & Expert Advice

mobile

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

Matt Kapko | Strategies

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Comments

Shannon E. Denison | Mobile

Don't Settle for Segments

Sep 25, 2013 - Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built, static segments. Comments

Mary Lisbeth D'Amico | Strategies

Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs

Sep 24, 2013 - Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display. Comments

Lisa Lacy | Retail

Curalate Debuts Fanreel for Fan Images

Sep 24, 2013 - The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Comments

Gregg Stewart | Local

Counting Offline Conversions from Online Advertising, Made Easy

Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments

Jack Aaronson | ROI Marketing

Rapid Development for Mobile Apps

Sep 13, 2013 - Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of the imagination. Comments

Paul Bremer | Video

How to Create Engaging Ads: Good, Better, and Best Practices

Sep 13, 2013 - Putting engagement to work for your brand on mobile video. Comments

Jennifer Wolfe | Data-Driven Marketing

What's the Impact of gTLDs on Social Media?

Sep 11, 2013 - Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Comments

Matt Kapko | Strategies

Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile

Sep 10, 2013 - Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-time bidding for mobile ads. Comments

Dave Lloyd | SEO

Improving Your SEO Performance Through Innovation

Sep 10, 2013 - Know your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively. Comments

Yuyu Chen | Ad Industry Metrics

Over 50 Percent of Unique Email Opens Now Mobile

Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments

Mary Lisbeth D'Amico | Strategies

Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image

Oct 2, 2013 - Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM. Comments

Matt Kapko | Social Media

Facebook Envisions Deeper Links in Mobile App Ads

Oct 1, 2013 - Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Comments

Sundeep Kapur | Email Marketing

ExactTarget Connections: Customer Communication Happens Anywhere

Oct 1, 2013 - The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned. Comments

Matt Kapko | Social Media

NFL Strikes Exclusive Deal With Twitter

Oct 1, 2013 - The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Comments

Kristin Kovner | Strategies

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg

Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by... Comments

Dave Neal | Social Media

Twitter Adds Alerts to Help Users During Emergencies

Sep 30, 2013 - Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters. Comments

Lisa Lacy | Strategies

Blimpie Releases Its First App Aimed at Targeting Millennials

Sep 27, 2013 - The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Comments

Lisa Raehsler | Paid Search

PPC for Brand Impact

Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of... Comments

Matt Kapko | Mobile

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments

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