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Amazon’s Fire Phone May Add Another Layer to Mobile Marketing

Jul 25, 2014 - Whether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new technology to work with. Comments

Don’t Hold Your Breath Just Yet for Snapchat Monetization

snapchat-geofilters Jul 25, 2014 - The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim a seat at the social network ad table. Comments

Is Facebook the New King of Traffic?

Facebook thumbs up Jul 25, 2014 - Facebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature, how can marketers best utilize the social platform? Comments

Mobile Is the Message for Facebook Q2 Earnings

facebook-mobile-blue Jul 24, 2014 - Mobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Comments

Mobile and the Rise of Digital in China

China flag Jul 23, 2014 - There has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitalize on the growing mobile population? Comments

Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

in-a-snap-shop-this-ad-target Jul 23, 2014 - In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog pages. Comments

You Know Who the Consumer Is, Until You Don't

question-heads Jul 23, 2014 - As we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some tips for how to spot and serve for the mobile data curveball. Comments

Yahoo Looks to Catch Up in Mobile With Flurry Acquisition

yahoonewspaper Jul 22, 2014 - Through the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move that will empower the company to compete with Facebook and Google. Comments

Connecting the Dots to Deliver Context

connect-the-dots Jul 22, 2014 - The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email marketing experience. Comments

Pinterest Ramps Up E-Commerce Features

pinterest-log-in Jul 21, 2014 - The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce? Comments

Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

hellochicago-landing Jul 21, 2014 - The brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been received, according to an agency rep. Comments

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

Twitter Money Jul 18, 2014 - The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses deliver relevant deals. Comments

Mobile Wallets Drive 40 Percent of Payment Activity

mobilesmartphones Jul 17, 2014 - Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which they do so. Comments

What Fitness/Wellness Apps Can Teach Us About Community Engagement

fitbytes-wearabletech-jawboneup Jul 17, 2014 - The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the success of an industry. Comments

Mobile First, Second, and Third

mobile-email Jul 16, 2014 - If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge conversion and marketing opportunities. Comments

Twitter’s New Activity Dashboard Helps Advertisers Measure Organic Tweets

Twitter Money Jul 15, 2014 - The platform has released a new analytics dashboard that offers advertisers measurable insights into how their organic, aka not-paid-for, tweets are performing. Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments

Native Advertising Wins in the Symphony of Mobile Life

mobileads Jul 14, 2014 - Marketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Comments

Connect, Engage, Collaborate: People-Centric Engagement in a Digital World

customer-relationship Jul 11, 2014 - New innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized experience? Comments

Brands Must Embrace Mobile Applications to Build Equity

mobile-apps Jul 10, 2014 - In today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their customers in order to drive conversions. Comments

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

sharethislogo Jul 10, 2014 - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. Comments

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