mobile

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4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

Sep 22, 2014 - Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'marketing heavyweight' to your business. Comments

Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

shutterstock-77841820 Sep 19, 2014 - Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced apps. Comments

Proximity Marketing With Beacons

Mobile Targeting Sep 19, 2014 - Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of companies utilizing the technology to influence purchasing behavior. Comments

Mobile Commerce in Asia Continues to Zig as the World Zags

shutterstock-169338014-mobile-commerce Sep 18, 2014 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Comments

Words That Work for the Holiday Travel Season

Travel Sep 18, 2014 - Here are some ad copy tips that will help drive searchers to click this winter holiday season. Comments

Does Video + Social = Digital Marketing's Sweet Spot?

online-video-1 Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. Comments

What Makes B2B Event Marketing Work?

avcjaus Sep 18, 2014 - Event marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event strategy works. Comments

Mobile Payments Take a Bold New Place In Equation

Mastercard is introducing a raft of new mobile payment technologies edit Sep 17, 2014 - The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Comments

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

complaints66 Sep 17, 2014 - Successful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement metrics. Comments

A Beginner’s Guide to Mobile SEO

navneet-kaushal-long-post-mobile-seo-12sept2014-mobile-seo-guide Sep 16, 2014 - SEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips. Comments

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

mobilesmartphones Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

Who's Driving Your Content Strategy?

Content Sep 16, 2014 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Comments

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads Sep 15, 2014 - Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Comments

Publisher Tips for a Holiday Bonus

holiday-bonus Sep 15, 2014 - As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet shopping, and utilize programmatic. Comments

EBay to Serve In-App Ads on Mobile Devices

shutterstock-186020420 Sep 12, 2014 - The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. Comments

Social TV Tweeters = Greater Consumers

Twitter Logo Sep 12, 2014 - Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Comments

Fox Takes Leap Into Programmatic

foxtv Sep 11, 2014 - Fox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Comments

Unruly Launches Mobile-First Native Video Ad Format

adidas-unruly Sep 10, 2014 - The new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless experience. Comments

7 Tips for Perfecting Your Digital Marketing Program

strategy Sep 10, 2014 - Marketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your own digital marketing program and maximizing its success. Comments

The Importance of Digital Transformation

digital-transformation Sep 9, 2014 - Paul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order to succeed in today's digitally savvy world. Comments

Nielsen: Older Adults Embracing Digital Video Viewing

nielsen18 Sep 9, 2014 - A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV screens. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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