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Harnessing the $9+ Billion Social and Mobile Ad Potential

ClickZ News Staff  |  Social Media

Apr 4, 2013 - The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer. Comments

James Dohnert  |  Audience/Traffic

Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates

email-images Mar 4, 2013 - The MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates. Comments

Jeanniey Mullen  |  Publishing

Magazines, Content Owners, & Publishers - It's Your Time to Thrive

Mar 1, 2013 - The top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also thrives. Comments

Lisa Lacy  |  Mobile

Mogreet Releases Text Marketing Guide

smart-phones Feb 28, 2013 - The company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success. Comments

James Dohnert  |  Ad Industry Metrics

57 Percent of Americans See a Mobile Ad at Least Once a Day

man-using-mobile Feb 28, 2013 - Around 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study. Comments

Matt Kapko  |  Mobile

Mobile World Congress: Brands Extol Virtues of Mobility

Mobile World Congress logo Barcelona Feb 28, 2013 - Lead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of the struggles and successes they've encountered on the road to mobility. Comments

Michael Della Penna  |  Community Management

Mobile Marketing Madness

mobile-measurement Feb 28, 2013 - Three ways to prepare and flourish in a mobile world. Comments

Matt Kapko  |  Mobile

Mobile World Congress: Network Operators and Vendors Rethink Roles as Traffic Explodes

mobile-world-congress-2013 Feb 27, 2013 - Wireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customers. Only recently have they begun singing a different tune, as was evident here at Mobile World Congress... Comments

Matt Kapko  |  Mobile

Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms

visa-mastercard Feb 25, 2013 - Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across the globe. MasterCard launched MasterPass, an enhanced version of its mobile wallet PayPass, while Visa... Comments

Matt Kapko  |  Mobile

Sprint and Telefonica Form Mobile Advertising Alliance

telefonica-sprint Feb 25, 2013 - Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for brands around the globe. The carriers' alliance reaches a combined 370 million customers, with Sprint... Comments

Matt Kapko  |  Ad Spend

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

mobile-checkout Feb 22, 2013 - E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Comments

Kevin Lee  |  Paid Search

Four Paid Search Takeaways From #SESNY

ses-ny-efectyv Mar 29, 2013 - Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Comments

Lisa Lacy  |  Strategies

Chuck E. Cheese's Launches Photo App for Family Fun

chuck-e Mar 28, 2013 - The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Comments

Melinda Krueger  |  Mobile

Mobile Email - Metrics and Quick Wins

mobile-email Mar 20, 2013 - With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Comments

Adam Singer  |  Actionable Analysis

Why Loyalty Is a Killer Metric for Your Mobile App

loyalty-metric Mar 18, 2013 - While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy. Comments

Joe Laszlo  |  Mobile

Counting Mobile Ads: Setting the Right Impression

man-using-mobile Mar 13, 2013 - Ad impressions, and even viewable impressions, represent the beginning of the measurement saga, not the end of the tale. Comments

Lisa Lacy  |  Mobile

Study: Many Brands Clueless on Meeting Mobile Customer Needs

man-using-mobile Mar 7, 2013 - The study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives. Comments

Andrew Solmssen  |  Mobile

The Second Screen: Is It Time?

touchscreen Mar 7, 2013 - While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise of interactive TV. Comments

Matt Kapko  |  Mobile

Urban Airship Repositions to Deliver Mobile Relationship Management for Brands

urban-airship Mar 6, 2013 - Urban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messaging platform. Comments

Matt Kapko  |  Mobile

Mobile Trailblazer: Ben Beyda, Morpheus Media

benbeyda Mar 5, 2013 - As the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobile marketing. Comments

Matt Kapko  |  Mobile

Mobile World Congress: Banjo and Twitter Define Boundaries of Location Within Context

mobile-world-congress2 Mar 4, 2013 - The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains challenging and elusive. Comments

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