Apr 22, 2014 - Tencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Comments
Apr 1, 2014 - Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requires a new set of strategies and expertise. Comments
Mar 17, 2014 - There's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 times a day. Comments
Mar 5, 2014 - ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. Comments
Feb 20, 2014 - A look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber. Comments
Jan 14, 2014 - Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Comments
Jan 6, 2014 - See what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey. Comments
Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments
Dec 2, 2013 - Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data analytics introduce them. Comments
Nov 13, 2013 - The holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for an integrated marketer's paradise? Comments
Nov 6, 2013 - A joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Comments
Aug 21, 2013 - Let's take a look at some recent stats first. Comments
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014