Jun 11, 2014 - The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of new customers from Amex's huge base. Comments
May 22, 2014 - Groupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one. Comments
Dec 20, 2013 - Rudratej Singh, South Asia Unilever exec shares how the CPG uses mobile to engage the "have nots" and "have lots" to build brand awareness and loyalty in the region. Comments
Jun 5, 2013 - Let's talk about how Apple Passbook relates to today's world and what's in it for you. Comments
May 14, 2013 - The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014