Marketing News & Expert Advice
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Mobile Marketing Association (MMA)
IAB, MMA, and MRC Set New Standard for Quality Ad Metrics With Revised Mobile Guidelines
Jul 15, 2013 - Last week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising. Comments
Cannes 2013 Video: MMA & Mondelez - Every Moment Is Mobile
Jun 27, 2013 -
The Mobile Marketing Association's (MMA) Greg Stuart and Mondelez International's Bonin Bough talk to ClickZ about the new positioning announced at Cannes Lions.
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Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
May 14, 2013 -
The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent.
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MMA Appoints New Members to Board of Directors
Feb 20, 2013 -
The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in...
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LBS Marketing Kicks Off in Singapore and Mobile Stats From MMA
Nov 13, 2012 -
The Location Based Marketing Association opens its Singapore chapter while the Mobile Marketing Association shares stats on Singaporeans and their smartphones.
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