Mobile Marketing Association (MMA)

Budget

Is Your Marketing Budget Mobile Enough? [Study]

Mar 18, 2015 - Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and found that a bigger mobile budget will lead to greater ROI. Comments

Kellogg's Needs to Play Catch-Up on Mobile

kelloggs Mar 6, 2015 - A recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when struggling to integrate mobile into marketing. Comments

Pepsi's CMO Talks Mobile

shutterstock-186918995 Oct 8, 2014 - Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Comments

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

mobilesmartphones Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

czlsf-greg-stuart-video Aug 14, 2014 - In this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. Comments

MMA Emphasizes the Importance of Mobile in Marketing Mix [#CZLSF]

czlsf-stuart-speaking Aug 13, 2014 - At the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Here is a recap of his presentation, including his thoughts on the core components of mobile. Comments

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

A view of the Golden Gate Bridge in San Francisco Jul 28, 2014 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search. Comments

Digital Marketing People on the Move: June 2014 Roundup

partnership2014 Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

No.8 Most Read Article of 2013: Cannes 2013 Video: MMA & Mondelez - Every Moment Is Mobile

mma-mondelez Dec 27, 2013 - The Mobile Marketing Association's (MMA) Greg Stuart and Mondelez International's Bonin Bough talk to ClickZ about the new positioning announced at Cannes Lions. Comments

IAB, MMA, and MRC Set New Standard for Quality Ad Metrics With Revised Mobile Guidelines

mobile-measurement Jul 15, 2013 - Last week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising. Comments

Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015

mobile-measurement May 14, 2013 - The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent. Comments

MMA Appoints New Members to Board of Directors

Silhouette of five people on a beach Feb 20, 2013 - The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in... Comments

LBS Marketing Kicks Off in Singapore and Mobile Stats From MMA

lbmafeatured Nov 13, 2012 - The Location Based Marketing Association opens its Singapore chapter while the Mobile Marketing Association shares stats on Singaporeans and their smartphones. Comments

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