Marketing News & Expert Advice
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mobile
Improving Your SEO Performance Through Innovation
Sep 10, 2013 - Know your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively. Comments
5 Tips to Build an Engaging Mobile Video Ad Campaign
Aug 18, 2013 -
First, let's examine where, what, and how mobile consumers behave today.
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Revamped Drync App Lets Users Buy Wine Within Seconds
Aug 14, 2013 -
Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot.
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What Wearable Technology Means to the Future of Marketing
Aug 14, 2013 -
Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity.
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How to Think About Leveraging Mobile Video and TV on Your Media Plan
Aug 13, 2013 -
For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign metrics, and performance over the course of a campaign across both platforms.
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Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands
Aug 9, 2013 -
There's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a brand's entire digital experience.
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Push vs. SMS
Aug 8, 2013 -
While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. So which should you use?
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Innovations in Asian Shopper Technology
Aug 5, 2013 -
North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape.
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The Year of Mobile (Privacy)
Jul 31, 2013 -
For many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the table such as app developers.
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Native Mobile Experience More Effective Than Banner Ads: Study
Jul 30, 2013 -
The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances.
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Mastering the Mid-Shopping Mobile Information Transfer
Jul 30, 2013 -
If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them?
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What Does the Future of Mobile Search Marketing Look Like?
Sep 4, 2013 -
Why is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves?
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Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice
Sep 4, 2013 -
We can serve more relevant ads if we take the time to understand what, when, and where consumers are.
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Video: BrightEdge Focuses on Innovation and Delivering for Customers
Sep 2, 2013 -
An interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference.
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Authenticity Through Mobile Marketing
Sep 2, 2013 -
As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way.
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5 Ways Mobile Marketing Can Help Retailers This Holiday Season
Aug 29, 2013 -
If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services.
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The Mobile Creative Moment
Aug 28, 2013 -
Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers.
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Claussen's Penguin Tells Shoppers to Migrate to the Fridge
Aug 22, 2013 -
Banner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section.
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NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences
Aug 21, 2013 -
NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences."
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Understanding Mobile Expertise Today
Aug 21, 2013 -
Why database and direct marketing provide important clues on what makes an expert.
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Changing the Way You Think of Reaching Consumers in Social Streams
Aug 20, 2013 -
From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to reach and engage key audiences.
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November 4-7, 2013
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WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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