mobile

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Improving Your SEO Performance Through Innovation

Sep 10, 2013 - Know your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively. Comments

5 Tips to Build an Engaging Mobile Video Ad Campaign

mobilevideo Aug 18, 2013 - First, let's examine where, what, and how mobile consumers behave today. Comments

Revamped Drync App Lets Users Buy Wine Within Seconds

drync-app Aug 14, 2013 - Boston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Comments

What Wearable Technology Means to the Future of Marketing

girl lookign silly wearing Google Glass Aug 14, 2013 - Understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. Comments

How to Think About Leveraging Mobile Video and TV on Your Media Plan

mobile-video Aug 13, 2013 - For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign metrics, and performance over the course of a campaign across both platforms. Comments

Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands

facebook-homepage Aug 9, 2013 - There's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a brand's entire digital experience. Comments

Push vs. SMS

textingsms Aug 8, 2013 - While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. So which should you use? Comments

Innovations in Asian Shopper Technology

marionettebot Aug 5, 2013 - North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape. Comments

The Year of Mobile (Privacy)

man-using-mobile Jul 31, 2013 - For many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the table such as app developers. Comments

Native Mobile Experience More Effective Than Banner Ads: Study

viewing-and-sharing-videos-while-passing-time Jul 30, 2013 - The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances. Comments

Mastering the Mid-Shopping Mobile Information Transfer

mobile-checkout Jul 30, 2013 - If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Comments

What Does the Future of Mobile Search Marketing Look Like?

mobilewebsite Sep 4, 2013 - Why is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves? Comments

Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice

mobileshopping-300x285 Sep 4, 2013 - We can serve more relevant ads if we take the time to understand what, when, and where consumers are. Comments

Video: BrightEdge Focuses on Innovation and Delivering for Customers

jimyu-interview Sep 2, 2013 - An interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference. Comments

Authenticity Through Mobile Marketing

mobilemarketing Sep 2, 2013 - As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way. Comments

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

passbook-offers Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments

The Mobile Creative Moment

mobilewebsite Aug 28, 2013 - Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers. Comments

Claussen's Penguin Tells Shoppers to Migrate to the Fridge

claussen Aug 22, 2013 - Banner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section. Comments

NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences

mobile-video Aug 21, 2013 - NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences." Comments

Understanding Mobile Expertise Today

mobilemarketing Aug 21, 2013 - Why database and direct marketing provide important clues on what makes an expert. Comments

Changing the Way You Think of Reaching Consumers in Social Streams

facebookmobile Aug 20, 2013 - From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to reach and engage key audiences. Comments

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