mobile

contextual-awareness

VIDEO: Context Is Our Kingdom, Says MasterCard

Aug 17, 2015 - Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and why context is at the center of it all. Comments

Rise Of the Authenticators

superwoman Aug 17, 2015 - What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers? Comments

Online Shopping Holidays: A Boom for Retailers

ecommerce-conversions-clicks Aug 16, 2015 - The boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in making all the difference. Comments

In a Converging World, Look to Asia

digital-disruption-5 Aug 16, 2015 - As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Comments

Marketers: What’s On Your Tech Chart?

marketing-control Aug 14, 2015 - Tech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organize and explain complex data. Comments

5 Tips for Engaging Back-to-School Shoppers

back-to-school-mobile Aug 14, 2015 - Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-school shopping season. Comments

How Shoes.com Became Visually Searchable

Shoes Aug 13, 2015 - When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents its closest pairs. Comments

3 Back-to-School Marketing Strategies With Merit

shop-back-to-school-shutterstock-303577307 Aug 13, 2015 - Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently target consumers. Comments

VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

nasa-space Aug 12, 2015 - How does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question at ClickZ Live San Francisco. Comments

How American Apparel Is Moving to Value-Driven Data Analytics

american-apparel Aug 12, 2015 - At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insights. Comments

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

crispin-porter-bogusky Aug 12, 2015 - Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji-ordering earned a Grand Prix in Cannes. Comments

VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

facebook-video-interview Aug 11, 2015 - At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers across devices. Comments

Auto-Play Ads Coming to Facebook Audience Network

facebook-brand Aug 11, 2015 - Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video app ads. Comments

Facebook Unveils Dynamic Retargeting Tools at #CZLSF

clickz-live-sf-facebook Aug 11, 2015 - During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarget shoppers within and beyond the Facebook ecosystem. Comments

Seizing Inbox Innovation Opportunities

email-inbox-shutterstock-60125965 Aug 11, 2015 - Successfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a "carpe diem" approach to inbox innovation. Comments

VIDEO: Defining Brand DNA at Peninsula Hotels

peninsula-2-logo Aug 10, 2015 - What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital strategy at ClickZ Live Hong Kong. Comments

VIDEO: The Brand Is Not the Hero According to Coca-Cola

coca-cola-plantbottle-pkg Aug 10, 2015 - In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creation to add value and generate trust for the brand during ClickZ Live Hong Kong. Comments

Advertisers Should Think Vertically In the Age of Mobile Video

shutterstock-261082877 Aug 10, 2015 - Vertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend seriously or be left behind. Comments

Who Is Buying Adult Coloring Books?

adult-coloring-book-shutterstock-300041204 Aug 10, 2015 - Adult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia-inducing adult coloring books? Comments

Are You Optimistic About SEO?

googlesearch Aug 7, 2015 - Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. Comments

Google May Not Give a F*** About Twitter, But Experts Say It Should

google-twitter Aug 6, 2015 - Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have? Comments

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