Feb 22, 2013 - Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate that shift. Comments
Jan 30, 2013 -
A Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adobe said that mobile video viewing will double on Super Bowl Sunday this year.
Comments
Jan 16, 2013 -
The report finds global paid search spend was up 18 percent in 2012.
Comments
Jan 10, 2013 -
To integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas.
Comments
Jan 8, 2013 -
Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota.
Comments
Dec 20, 2012 -
Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB).
Comments
Dec 19, 2012 -
ClickZ spoke with Anna Bager, IAB's VP and GM, Mobile Marketing Center of Excellence, about the year in mobile and what we can expect for 2013.
Comments
Dec 11, 2012 -
Data privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millennial Media will integrate TRUSTed Mobile Ads directly into its own platform and begin delivering data...
Comments
Dec 10, 2012 -
In a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com.
Comments
Dec 5, 2012 -
Adelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. The Boston-based company hasn’t named any of its customers yet, but co-founder Jennifer Lum said the...
Comments
Dec 3, 2012 -
ClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore.
Comments
Feb 22, 2013 -
Yes! And here are four considerations of how and when.
Comments
Feb 21, 2013 -
In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users.
Comments
Feb 20, 2013 -
The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in...
Comments
Feb 20, 2013 -
Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.
Comments
Feb 19, 2013 -
Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet.
Comments
Feb 18, 2013 -
We need to broaden the definition of a PC to include everything from the connected TV in the living room to the smartphone in your pocket.
Comments
Feb 12, 2013 -
The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software.
Comments
Feb 12, 2013 -
When it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-friendly video campaign that knocks it out of the park.
Comments
Feb 1, 2013 -
Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist.
Comments
Jan 31, 2013 -
Urban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Association (MMA) Forum.
Comments
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
1:00pm ET / 10:00am PT
April 16, 2013
1:00pm ET / 10:00am PT
April 18, 2013
1:00pm ET / 10:00am PT