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Twitter Opens Hong Kong Office to Tap China's Outbound Brands

Mar 10, 2015 - Although the platform is banned in China, Twitter's new Hong Kong office will target Chinese advertisers who are broadening their international horizons. Comments

Indonesia Leads Penetration of Global Mobile Facebook Users

facebook-mobile-indonesia Mar 10, 2015 - Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Comments

How Mobile Video Can Drive Advertising Success in the Auto Industry

cars-auto Mar 9, 2015 - The automotive industry is extremely well positioned to engage consumers through mobile video advertising. Comments

Is the Apple Watch a Push Notification Killer?

apple-watch-photo Mar 9, 2015 - Apple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already found utility on the watch, others may stumble. Comments

Is Mobile-Friendly Good Enough?

mobilefriendly-articleembed Mar 9, 2015 - Is passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Comments

Kellogg's Needs to Play Catch-Up on Mobile

kelloggs Mar 6, 2015 - A recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when struggling to integrate mobile into marketing. Comments

It’s the End of the Retail World as We Know It

o2o-feeling-and-looking Mar 5, 2015 - Retail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Comments

Cross-Device Search Trends: Insider Insights

facebook-new-cross-device-tracking-tool-photo-1 Mar 5, 2015 - Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase. Comments

Instagram Lets Brands Share More Photos With Carousel Ads

instagram-icon-large Mar 4, 2015 - The platform introduced carousel ads today, a new ad format that enables advertisers to display more images and add links to their posts. Comments

Could Liquor Bottles Be the Next Big Thing in Advertising?

johnnie-walker-nfc Mar 4, 2015 - At the Mobile World Congress, Diageo unveiled the first smart bottle: a Johnnie Walker Blue Label that can use NFC to send targeted ads to smartphones. Is this ingenious or invasive? Comments

4 Essential Elements to Building the Ultimate Data Cloud

Cloud computing Feb 26, 2015 - In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Comments

Why You Should Include Your Technology Experts in the Creative Process

campaigns-technology-experts Feb 23, 2015 - In order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowledge of their technology experts. Comments

Mobile Search and the Journey to Optimization

mobile-seo Feb 18, 2015 - What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Comments

Mobile App Solutions for Chinese Hotel Users

china-hotel Feb 17, 2015 - Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Comments

Mobile Optimization: 4 Tips for Tapping Into the Asian Market

shutterstock-160559990-mobile Feb 12, 2015 - A mobile strategy in Asia is essential, and getting the user experience right is just as important. Comments

Advertisers Gain New Weapon to Fight Piracy

tag-image Feb 11, 2015 - The Trustworthy Accountability Group (TAG) has created the Brand Integrity Program Against Piracy to help advertisers and their agencies deal with piracy concerns. Comments

Users Want a Seamless and Convenient Web Experience

mobile usability Feb 11, 2015 - What debate? Whether via app or mobile Web, mobile users want an easy and connected experience. Comments

Adidas Connects Fans With Soccer Stars via Twitter’s New Group DM

adidas-logo Feb 10, 2015 - The sports company is the first major brand to use Twitter’s private group messaging for marketing. Will more follow suit soon? Comments

What Is Windowing?

windowing Feb 10, 2015 - Marketers need to consider a "windowing" tactic that provides exclusive, exciting content to viewers willing to pay for a subscription model or ad-free format. Comments

Are Mobile Games the Next Big Space for Advertisers?

mobilegames Feb 5, 2015 - This year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers leverage the medium as an effective advertising platform? Comments

4 Fearless Predictions for the Future of SEO and Analytics

future-predictions Feb 4, 2015 - The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Comments

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