mobile

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Mobile and the Travel Consumer

Jul 17, 2015 - Since so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to offer strong mobile experiences. Comments

Twitter, Reddit Drive More Gamer Engagement than Facebook

video-games-july Jul 16, 2015 - As the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and Reddit, rather than Facebook. Comments

Email Is Eating Mobile

mobile-web Jul 16, 2015 - With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lot of possible transactional value. Comments

5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

marketing-platform Jul 16, 2015 - Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, are a few common mistakes marketers make. Comments

Redefining Engagement to Understand the Future of Marketing

digital-evolution Jul 15, 2015 - Media and technology are continuing to merge providing business opportunities that will engage customers in new ways. Comments

3 Multichannel Marketing Use Cases for Improving the Customer Experience

omnichannel Jul 14, 2015 - Building out call center processes and marketing automation techniques can provide exponential benefits for your company. Comments

Truffle Pig: The Natural Evolution of Agency and Social?

truffle-pig-logo Jul 13, 2015 - Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig's recipe for success. Comments

Memo Banks: Innovate or Die

innovation-1 Jul 12, 2015 - In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Comments

4 Steps for Building a Mobile-First Culture

mobilefirst Jul 10, 2015 - Re-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you can do to help make the transition. Comments

Flash Mobile Ads Leads to 5.35bn Wasted Rich Media Ad Impressions

html-homepage-image Jul 9, 2015 - An industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter resulted in 5.35 billion wasted rich media ad impressions. How to solve this mobile advertising problem... Comments

Mobile Factors Into 54 Percent of Campaigns with Viewability Discrepancies

metrics-measurement Jul 9, 2015 - In its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big factor in those that did not. Comments

3 Secrets to Branded Mobile App Engagement

mobile-apps Jul 9, 2015 - People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their mobile marketing accordingly. Comments

Offline Is the New Online

omnichannel-subway Jul 9, 2015 - Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead. Comments

VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

deanie-elsner Jul 8, 2015 - In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable marketing to drive business growth. Comments

Only 14 Percent of Marketers Are Confident When It Comes to Data [Study]

cmo-purchase-funnel-big-data Jul 8, 2015 - According to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are confident they're using it effectively. Comments

Location-Based Basics to Improve Your Marketing Results

locations-context Jul 8, 2015 - Relevancy is the most important aspect of location-based marketing. While local contests and promotions are a good idea, assuming that everyone in Colorado is a skier, say, is not. Comments

SEO and Strategy Tips for Success with Augmented Reality

welcome-to-reality Jul 8, 2015 - Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. Comments

Marketing’s Declaration of Independence

behavioral-data-targeting Jul 8, 2015 - Gone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apart and ultimately lead to more action. Comments

Doritos Moves From 'Mobile-First" to "Mobile-Only"

bowlofdoritos Jul 7, 2015 - Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion requires a purchase to participate. Comments

Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners

canneslions Jul 7, 2015 - Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did in Cannes. Comments

Digital Marketing People on the Move: June 2015 Roundup

image-business-professionals Jul 3, 2015 - A roundup of new hires and promotions in the digital marketing industry during June. Comments

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