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Strategies for Marketing in the Social-Mobile World

Roger Katz  |  Social Media Smarts

Feb 22, 2013 - Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate that shift. Comments

Susan Kuchinskas  |  Mobile

Adobe Sees Super Bowl Mobile Video Doubling

superbowl-bars Jan 30, 2013 - A Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adobe said that mobile video viewing will double on Super Bowl Sunday this year. Comments

Lisa Lacy  |  Paid Search

Covario Issues Q4 Global Paid Search Spend Analysis

covario Jan 16, 2013 - The report finds global paid search spend was up 18 percent in 2012. Comments

Matt Kapko  |  Mobile

Marketers Search for Mobile Clarity at CES

ces-2013-logo-0 Jan 10, 2013 - To integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas. Comments

Susan Kuchinskas  |  Strategies

Xbox NUads Show High Engagement With Polls

nuads Jan 8, 2013 - Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Comments

James Dohnert  |  Ad Industry Metrics

63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

online-video Dec 20, 2012 - Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Comments

Mary Lisbeth D'Amico  |  Mobile

ClickZ Catches Up With IAB's Anna Bager: 'Users Are Consuming Video Like Crazy'

anna-bager-pic Dec 19, 2012 - ClickZ spoke with Anna Bager, IAB's VP and GM, Mobile Marketing Center of Excellence, about the year in mobile and what we can expect for 2013. Comments

Susan Kuchinskas  |  Mobile

TRUSTe Powers Privacy for Millennial Mobile Ads

trustee Dec 11, 2012 - Data privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millennial Media will integrate TRUSTed Mobile Ads directly into its own platform and begin delivering data... Comments

Lisa Lacy  |  Social Media

AT&T and Arnett Seek Personal Assistant

workforwill Dec 10, 2012 - In a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com. Comments

Matt Kapko  |  Strategies

Adelphic Mobile Raises $10M to Take Anonymity Out of Mobile Ad Inventory

AlertMe smart meter display on a mobile phone Dec 5, 2012 - Adelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. The Boston-based company hasn’t named any of its customers yet, but co-founder Jennifer Lum said the... Comments

Melanie White  |  Mobile

VIDEO: ClickZ Talks Mobile Metrics With comScore

seschi2012-melanddiran Dec 3, 2012 - ClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore. Comments

Walter Knapp  |  Publishing

Should Publishers Optimize for Mobile?

mobile-publishing Feb 22, 2013 - Yes! And here are four considerations of how and when. Comments

Lisa Lacy  |  Mobile

SES London: To Better Engage, Brands Must Understand Mobile Customers

man-using-mobile Feb 21, 2013 - In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Comments

Melanie White  |  Mobile

MMA Appoints New Members to Board of Directors

Silhouette of five people on a beach Feb 20, 2013 - The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in... Comments

Mike Hotz  |  Email Marketing Optimization

Mobile Email Marketing Essentials for 2013

mobile-email Feb 20, 2013 - Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program. Comments

Lisa Lacy  |  Strategies

SES London Keynote: Evolving Web Requires Context, Identity

coplin-dave Feb 19, 2013 - Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet. Comments

Joe Apprendi  |  Display Advertising

2013: The Year of the Touchscreen PC

man-using-mobile Feb 18, 2013 - We need to broaden the definition of a PC to include everything from the connected TV in the living room to the smartphone in your pocket. Comments

Susan Kuchinskas  |  Mobile

Marin Logs State of Global Search Marketing

marinusmobtrends Feb 12, 2013 - The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software. Comments

Adria Saracino  |  Video

How to Create a Mobile-Friendly Video Marketing Campaign

mobile-video Feb 12, 2013 - When it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-friendly video campaign that knocks it out of the park. Comments

Jeanniey Mullen  |  Publishing

Interesting Data Points for Digital Publishers

raining-documents Feb 1, 2013 - Take advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist. Comments

James Dohnert  |  Mobile

MMA Forum: Urban Airship CMO Throws Support Behind Apple Passbook

mma-forum-2013 Jan 31, 2013 - Urban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Association (MMA) Forum. Comments

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