mobile

bhasker-jaiswal-china-otv-shutterstock-172601018

Video in China – Mobile and Beyond

Oct 9, 2014 - Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Comments

Q&A: Twitter’s Sebastian Turner

New Twitter logo Oct 9, 2014 - In advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strategies marketers should be employing across devices, and more. Comments

The Importance of Personalization

coke-personalizedbottles Oct 9, 2014 - Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon. Comments

We’re Thinking Too Big

Big Data concept - mobile flying down a data tunnel Oct 9, 2014 - Marketers need to think small, meaning they should think about when, where, and how their audience uses their mobile devices and what value they can give them in each moment. Comments

The Top Technologies You Need to Juice Your Post-Holiday Sales

hands-catching-money Oct 9, 2014 - Marketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Comments

Square Order Uses Mobile to Offer Coffee on Demand

shutterstock-192636923 Oct 8, 2014 - Square is enabling customers to pre-order a cup of coffee so that their beverage is ready when they arrive at the shop. Comments

Pepsi's CMO Talks Mobile

shutterstock-186918995 Oct 8, 2014 - Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Comments

The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

home-page-is-dead Oct 8, 2014 - Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Comments

Facebook’s Audience Network Goes Global

facebook-like Oct 7, 2014 - The platform’s Audience Network is available to marketers worldwide, and supports link ads. Comments

Groupon Pays Customers to Grocery Shop With Snap App

snap-screen Oct 7, 2014 - Groupon users can now download Snap to get cash back on everyday grocery purchases just by uploading pictures of their receipts. Comments

Multitasking and the New Video View

multitasking-technology Oct 7, 2014 - Video is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-screen space. Comments

Mobile Native Advertising Yields the Biggest Wins [Ad Week]

shutterstock-211893502 Oct 2, 2014 - Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead to increased conversion. Comments

Video Marketing Must Be Tailored to Devices [Ad Week]

mobile-video Oct 2, 2014 - Global marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and engaging audiences. Comments

VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

facebook-mobile-blue Oct 1, 2014 - In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revolutionary addition to the mobile marketing world. Comments

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

visa-mastercard Sep 30, 2014 - The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Comments

Warning: Your Smartphone May Cause Career Limitations

Warning sign Sep 26, 2014 - Even though you may feel the need to be constantly connected, replying to emails early in the morning or late at night could lead to costly career mistakes. Comments

Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing

land-rover-multichannel Sep 25, 2014 - By utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost its digital sales significantly. Comments

Insights, Tricks, Mistakes, and Future Trends Digital Marketers Should Know [Video]

ClickZ Live Mobile App Sep 25, 2014 - In these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital marketers at Yahoo, Amazon, Hootsuite, and more. Comments

Marketing Trends to Watch and Apply to PPC

PPC Sep 25, 2014 - If you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boost over your competitors. Comments

Mobile Creative Standards: Keeping Up With the Phones-es

shutterstock-152196302 Sep 24, 2014 - As the mobile space continues to evolve, the industry needs to adapt "better creative standards" in order to create successful campaigns. Comments

Apple Pay: Playing Catch-Up With Asia

shutterstock-144774175 Sep 23, 2014 - Asia has a long and entrenched mobile payment landscape, with contactless transactions in China alone worth $17 billion. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...