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FTC Workshop to Focus on Cross-Device Tracking

Mar 18, 2015 - The FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mobile devices. Comments

Facebook Integrates Mobile Payments Into Messenger

image-facebookmessenger Mar 18, 2015 - The social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payment space? Comments

Is Your Marketing Budget Mobile Enough? [Study]

Budget Mar 18, 2015 - Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and found that a bigger mobile budget will lead to greater ROI. Comments

Reach Customers Where They Are With Mobile

consumers-mobile-reading Mar 18, 2015 - A surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of reaching your customers in their favorite places with mobile technology. Comments

Is Ex Machina’s Tinder Tactic Clever or Deceptive?

ex-machina-tinder-sxsw Mar 16, 2015 - The movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this marketing ploy smart or sneaky? Comments

The OS Car Wars

cars-auto Mar 13, 2015 - Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Who will win? Comments

VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

interview-kevinjacobson-hdsupply Mar 12, 2015 - In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is so crucial to the company. Comments

The Internet of Things & the Future of Digital Experience Management

Internet of Things Mar 12, 2015 - A new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journey together. Comments

Why Mobile Ad Targeting Can Potentially Be More Accurate Than Desktop

Mobile Targeting Mar 12, 2015 - Marketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capitalize on it? Comments

Real-Time KFC Campaign Offers Chicken During Website Crashes

kfc-logo Mar 11, 2015 - While Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic, man" campaign. Comments

Gigaom’s Demise: What’s the Future of Digital Publishing?

publishers Mar 11, 2015 - The tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Comments

Mobile Marketing and the War on Bikes: An Unlikely Comparison

mobile-iot Mar 11, 2015 - Does the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in our favor? Comments

Twitter Opens Hong Kong Office to Tap China's Outbound Brands

twitter-logo Mar 10, 2015 - Although the platform is banned in China, Twitter's new Hong Kong office will target Chinese advertisers who are broadening their international horizons. Comments

Indonesia Leads Penetration of Global Mobile Facebook Users

facebook-mobile-indonesia Mar 10, 2015 - Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Comments

How Mobile Video Can Drive Advertising Success in the Auto Industry

cars-auto Mar 9, 2015 - The automotive industry is extremely well positioned to engage consumers through mobile video advertising. Comments

Is the Apple Watch a Push Notification Killer?

apple-watch-photo Mar 9, 2015 - Apple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already found utility on the watch, others may stumble. Comments

Is Mobile-Friendly Good Enough?

mobilefriendly-articleembed Mar 9, 2015 - Is passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Comments

Kellogg's Needs to Play Catch-Up on Mobile

kelloggs Mar 6, 2015 - A recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when struggling to integrate mobile into marketing. Comments

It’s the End of the Retail World as We Know It

o2o-feeling-and-looking Mar 5, 2015 - Retail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Comments

Cross-Device Search Trends: Insider Insights

facebook-new-cross-device-tracking-tool-photo-1 Mar 5, 2015 - Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase. Comments

Instagram Lets Brands Share More Photos With Carousel Ads

instagram-icon-large Mar 4, 2015 - The platform introduced carousel ads today, a new ad format that enables advertisers to display more images and add links to their posts. Comments

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