The 10 types of content and experience platforms: Which are best for your business?
Content

The 10 types of content and experience platforms: Which are best for your b...

5y Jonathan Brown

The 10 types of content and experience platforms: ...

63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...

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It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?
Digital Advertising

It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, ...

5y Ivan Guzenko

It’s interactive, it’s engaging, it’s AI-powered: ...

By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...

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Mobile engagement in DTC marketing: Digital + physical
Mobile

Mobile engagement in DTC marketing: Digital + physical

5y Sophie Vu

Mobile engagement in DTC marketing: Digital + phys...

Vibes CMO Sophie Vu explores three trends for DTC marketing in 2019. How mobile engagement is at the core for brands like Chipotle, Allbirds, Casper, ...

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What makes retail mobile apps rock solid, according to Forrester Research
Mobile

What makes retail mobile apps rock solid, according to Forrester Research

5y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

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Four takeaways for CMOs from Mobile World Congress 2019
Industry Developments

Four takeaways for CMOs from Mobile World Congress 2019

5y Mike Herrick

Four takeaways for CMOs from Mobile World Congress...

Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...

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Survey: Streaming mobile video user frustrations worldwide
Mobile

Survey: Streaming mobile video user frustrations worldwide

5y Tessa Judge

Survey: Streaming mobile video user frustrations w...

When frustrated with a streaming service, 60% of users will take some sort of action -- whether trying again later or abandoning the service altogethe...

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Why mobile messaging might be your next top revenue channel
Mobile

Why mobile messaging might be your next top revenue channel

5y Emily Alford

Why mobile messaging might be your next top revenu...

Think for a second: How many unopened emails do you have right now vs unread texts? Here's why brands are using mobile messaging with consumers instea...

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Predictions for mobile in 2019: Top 8 trends to watch this year
Mobile

Predictions for mobile in 2019: Top 8 trends to watch this year

5y Sven Lubek

Predictions for mobile in 2019: Top 8 trends to wa...

Wondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...

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Universal App Campaigns (UAC): What they are and how to use them
Mobile

Universal App Campaigns (UAC): What they are and how to use them

5y Robin Sherwood

Universal App Campaigns (UAC): What they are and h...

A complete overview of Universal App Campaigns (UAC), the platform used by Google Ads for developers to connect their mobile apps with the right users...

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Global Commerce Review 2018: Takeaways from changing purchasing habits
Ecommerce

Global Commerce Review 2018: Takeaways from changing purchasing habits

5y Tereza Litsa

Global Commerce Review 2018: Takeaways from changi...

How does the rise of mobile usage affect retailers? What can we learn from global commerce 2018 about what the future of ecommerce will look like? Rea...

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The state of mobile payments going into 2019 and beyond
Mobile

The state of mobile payments going into 2019 and beyond

5y Mike O'Brien

The state of mobile payments going into 2019 and b...

Adoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...

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Will 2019 be a momentous year for mobile marketing?
Disruptive MarTech

Will 2019 be a momentous year for mobile marketing?

5y Luca Mastrorocco

Will 2019 be a momentous year for mobile marketing...

The average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...

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How Best Buy, Nordstrom and Nike bring personalization to physical stores
Analytics

How Best Buy, Nordstrom and Nike bring personalization to physical stores

5y Mike O'Brien

How Best Buy, Nordstrom and Nike bring personaliza...

Personalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...

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Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue
Disruptive MarTech

Weekly martech review: Marriott data breach, Google prevents AI bias, Amazo...

5y Kimberly Collins

Weekly martech review: Marriott data breach, Googl...

We review the top news in martech from the week of November 26–December 3, 2018.  Read More...

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5 takeaways from the record-breaking Cyber Weekend
Ecommerce

5 takeaways from the record-breaking Cyber Weekend

5y Mike O'Brien

5 takeaways from the record-breaking Cyber Weekend

Cyber Monday was the largest online shopping day in both U.S. and Amazon history, while Cyber Weekend saw a surge in sales globally and on mobile devi...

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Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Facebook Definers
Disruptive MarTech

Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Fa...

5y Kimberly Collins

Weekly martech review: Cyber Monday & Black Fr...

We review the top news in martech from the week of November 19–November 26, 2018. Read More...

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AI’s role in mobile app monetization
Mobile

AI’s role in mobile app monetization

5y Andrew Gerhart

AI’s role in mobile app monetization

Expect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud remov...

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A new front door for mobile content discovery: What it means for advertisers
Mobile

A new front door for mobile content discovery: What it means for advertiser...

5y Greg Wester

A new front door for mobile content discovery: Wha...

Next generation mobile content discovery will bring back the “front door," thanks to prolific mobile use & the stale "last in, first out" model fo...

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New research: Marketers focused on Stories, mobile, and Amazon ads for 2018 holiday push
Digital Marketing

New research: Marketers focused on Stories, mobile, and Amazon ads for 2018...

5y Kimberly Collins

New research: Marketers focused on Stories, mobile...

Research report on digital marketing spend for the 2018 holiday season. Brands put more advertising dollars toward social media Stories, mobile, and A...

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How to acquire and engage mobile app users through feedback
Mobile

How to acquire and engage mobile app users through feedback

5y George Eames

How to acquire and engage mobile app users through...

Uninstall rates are a big pain point for mobile app marketers. To acquire and engage app users, make sure you look at the right type of user feedback....

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Best practices to ensure your video starts and plays well on mobile
Mobile

Best practices to ensure your video starts and plays well on mobile

5y Andy Favell

Best practices to ensure your video starts and pla...

A comprehensive guide on how to detect, avoid, and remedy issues with mobile video. 19 tips compiled with input from expert sources and additional res...

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Location, location, location: Where do Snapchat users go before shopping?
Social media

Location, location, location: Where do Snapchat users go before shopping?

5y Mike O'Brien

Location, location, location: Where do Snapchat us...

Much more forthcoming with marketers these days, Snapchat has valuable location data that demonstrates where users tend to go before and after they sh...

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3 ways advertisers can combat ad fraud in mobile marketing
Digital Advertising

3 ways advertisers can combat ad fraud in mobile marketing

5y Marc Porcelli

3 ways advertisers can combat ad fraud in mobile m...

Ad fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...

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How can augmented reality enhance the experience for sports fans?
AR & VR

How can augmented reality enhance the experience for sports fans?

5y Mike O'Brien

How can augmented reality enhance the experience f...

As people continue to second-screen and expect more from venues, AR gives brands the opportunity to improve the experience. Read More...

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SAP announces commerce platform Upscale into US market today
Industry Developments

SAP announces commerce platform Upscale into US market today

5y Kimberly Collins

SAP announces commerce platform Upscale into US ma...

Upscale is a mobile-first, direct to consumer commerce platform that can be deployed in 7-14 days. One of its first use cases? New Era baseball caps. ...

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Which mobile ad formats really catch the consumer's eye?
Digital Marketing

Which mobile ad formats really catch the consumer's eye?

6y Mike O'Brien

Which mobile ad formats really catch the consumer'...

Viewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...

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New iOS 12 – 4 big things mobile marketers need to know
Industry Developments

New iOS 12 – 4 big things mobile marketers need to know

6y Mike Herrick

New iOS 12 – 4 big things mobile marketers need to...

Apple announced Wednesday the release of new iPhones and their upcoming iOS 12. Apple’s move comes as a response to a new mindset that’s growing among...

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