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Publicis Launches Luxury Marketing Platform with Google, Conde Nast

Jun 19, 2014 - Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Comments

Welcome to the Internet of Me

personalization Jun 19, 2014 - The Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized enough to earn a place within his kingdom. Comments

How Social Media Connects Us to the Things We Love and Transforms Life Experiences

Social media Jun 19, 2014 - The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tactics can be applied in the business world. Comments

Tumblr Expands Ad Presence on Yahoo

tumblrlogo Jun 18, 2014 - The blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Comments

Will 2015 Be the Year of the Next Triple Crown Winner?

triple-crown Jun 18, 2014 - Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Comments

The Picture Is Becoming Clearer

mobile-video-on-apple-iphone-5 Jun 17, 2014 - The introduction of in-stream HD advertising on mobile devices is leveling the playing field for mobile marketers. Comments

Will XAPP - and Apps Like It - "Zap" What's Left of Our Privacy?

privacy-image-sew Jun 16, 2014 - New advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these new innovations? Comments

Spritzing, Wearables, and the Future of Content Consumption

wearable-technology Jun 16, 2014 - There are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road to new consumption methods that lead to greater device adoption. Comments

What Cannes We Expect From This Year’s Lions?

canneslions Jun 13, 2014 - One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity 2014, ClickZ speaks to a few industry leaders who give their thoughts on what to expect. Comments

Wendy’s Teams Up With StubHub for Surprise Digital Discounts

wendy-s-stubhub Jun 13, 2014 - StubHub has partnered with Wendy's to offer digital discounts. The move aims to create excitement and change consumer behavior. Comments

The Future of Social Is "Sticky"

social-stickers Jun 11, 2014 - Successful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperpersonal marketing. Comments

Insights for Business Transformation in This 3rd Platform Age

business-transformation Jun 11, 2014 - There are many challenges that come when attempting to transform a legacy brand into a modern customer-focused organization. Here are some tips for making the process simpler. Comments

Mobile Trends and Search Optimization: Why Aren’t We Catching Up?

Searching on a smartphone while on-the-go Jun 11, 2014 - As mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Comments

6 More Best Practices for a Great B2B Website

b2b Jun 10, 2014 - The old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Comments

McDonald’s Brings AR App to World Cup Masses

mcdonald-s-world-cup Jun 6, 2014 - The McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Comments

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

shutterstock-116666203 Jun 6, 2014 - While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets. Comments

3 Keys to Millennial Marketing: Smartphones, Social Media, Hyper-Targeted Content [Study]

millenials Jun 6, 2014 - New research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content. Comments

Marriott's #LoveTravels Campaign Targets LGBT Community

LoveTravels Marriott Jun 4, 2014 - The social campaign is an example of a brand marketing to the LGBT community with more than just imagery of same-sex couples and reflects a broader shift in LGBT marketing. Comments

Live Entertainment Events Get Smart(phone)

live-performance-mobile Jun 4, 2014 - Mobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and festivals? Comments

Know More, Sell More - It's That Simple

sales-associate Jun 4, 2014 - According to a new study, sales associates who have completed several online trainings to become experts in their products sell more than those who don't take the trainings. Comments

China Is No Longer a Technical "Copycat"

mobile-map-shutterstock-120085516 Jun 3, 2014 - The country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Comments

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