Mondelez

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Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

Apr 17, 2014 - Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach. Comments

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]

oreo-trendingvending Mar 10, 2014 - Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag #eatthetweet. Comments

Mondelez Seizes Online Trends With Launch of Prankstr, Betabox

prankstrlogo Mar 7, 2014 - Mondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and B2B angles, respectively. Comments

No.8 Most Read Article of 2013: Cannes 2013 Video: MMA & Mondelez - Every Moment Is Mobile

mma-mondelez Dec 27, 2013 - The Mobile Marketing Association's (MMA) Greg Stuart and Mondelez International's Bonin Bough talk to ClickZ about the new positioning announced at Cannes Lions. Comments

Great Ritz Holiday Parade Brings Shopping Deals for Christmas

ritz-holiday-parade Dec 18, 2013 - Ritz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like components. Comments

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