Cannes Coverage: Four mobile ad announcements from Facebook
Conference Coverage

Cannes Coverage: Four mobile ad announcements from Facebook

8y Mike O'Brien

Cannes Coverage: Four mobile ad announcements from...

Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...

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Be a dragon, not a unicorn, says Mondelez's Bough
Mobile

Be a dragon, not a unicorn, says Mondelez's Bough

8y Mike O'Brien

Be a dragon, not a unicorn, says Mondelez's Bough

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...

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Personal branding lessons from four C-level executives
Social Media

Personal branding lessons from four C-level executives

8y Yuyu Chen

Personal branding lessons from four C-level execut...

Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to...

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Ads of the month: Asia style! Localizing in Wonderfilled ways
Asia

Ads of the month: Asia style! Localizing in Wonderfilled ways

8y Sophie Loras

Ads of the month: Asia style! Localizing in Wonder...

We've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets. Read More...

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Up close and personal with programmatic video
Display Advertising

Up close and personal with programmatic video

8y Yuyu Chen

Up close and personal with programmatic video

Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...

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How Mondelēz International keeps Oreo dynamic with fearless marketing
Marketing

How Mondelēz International keeps Oreo dynamic with fearless marketing

8y Yuyu Chen

How Mondelēz International keeps Oreo dynamic with...

Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistent...

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Hashtag hijacking doesn't have to live and die on Twitter
Social

Hashtag hijacking doesn't have to live and die on Twitter

8y Mike O'Brien

Hashtag hijacking doesn't have to live and die on ...

Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitt...

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Your Brand Can Be as Famous as Sour Patch Kids
Conference Coverage

Your Brand Can Be as Famous as Sour Patch Kids

9y Yuyu Chen

Your Brand Can Be as Famous as Sour Patch Kids

During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...

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How a Blasé Approach Helped Swedish Fish Reach Gen Z
Media

How a Blasé Approach Helped Swedish Fish Reach Gen Z

9y Mike O'Brien

How a Blasé Approach Helped Swedish Fish Reach Gen...

Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the ...

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Facebook Wants to Complement TV with New Ad Metric
Media

Facebook Wants to Complement TV with New Ad Metric

9y Yuyu Chen

Facebook Wants to Complement TV with New Ad Metric

Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...

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In a Converging World, Look to Asia
Asia

In a Converging World, Look to Asia

9y Sophie Loras

In a Converging World, Look to Asia

As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...

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Nike Takes the Women’s World Cup with #NoMaybes
Media

Nike Takes the Women’s World Cup with #NoMaybes

9y Yuyu Chen

Nike Takes the Women’s World Cup with #NoMaybes

Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...

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Unilever Hunts for Top 50 Marketing Startups at Cannes
Conference Coverage

Unilever Hunts for Top 50 Marketing Startups at Cannes

9y Melanie White

Unilever Hunts for Top 50 Marketing Startups at Ca...

In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry...

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Is Your Brand Experience Strong Enough?
Marketing

Is Your Brand Experience Strong Enough?

9y Tessa Wegert

Is Your Brand Experience Strong Enough?

As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. R...

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Mondelez International to Reinvent Retail with Startups
Marketing

Mondelez International to Reinvent Retail with Startups

9y Yuyu Chen

Mondelez International to Reinvent Retail with Sta...

The snack and beverage conglomerate has initiated a digital marketing program called Shopper Futures, where Mondelez International will work with sele...

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ClickZ's South by Southwest Industry Preview
Marketing

ClickZ's South by Southwest Industry Preview

9y Emily Alford

ClickZ's South by Southwest Industry Preview

ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Aus...

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[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"
Media

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

9y Yuyu Chen

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of...

In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked ...

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Mondelez Inks Deal With Google to Accelerate Online Video Investment
Media

Mondelez Inks Deal With Google to Accelerate Online Video Investment

10y Greg Jarboe

Mondelez Inks Deal With Google to Accelerate Onlin...

The agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together ...

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Programmatic: A Blueprint for the Future
Asia

Programmatic: A Blueprint for the Future

10y Scott Heron

Programmatic: A Blueprint for the Future

Over the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic t...

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Big Organizations Need to Have a Start-Up Mindset [Ad Week]
Conference Coverage

Big Organizations Need to Have a Start-Up Mindset [Ad Week]

10y Yuyu Chen

Big Organizations Need to Have a Start-Up Mindset ...

Nigel Morris, CEO of Americas and EMEA at Dentsu Aegis Network, and Dana Anderson, SVP and CMO at Mondelez International, shared their insights into h...

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Rovio Tests New Direct Programmatic Capabilities
Media

Rovio Tests New Direct Programmatic Capabilities

10y Mike O'Brien

Rovio Tests New Direct Programmatic Capabilities

The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to pla...

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Want to Get More From Your Social Media? Be "Interestinger"
Social

Want to Get More From Your Social Media? Be "Interestinger"

10y Krista Neher

Want to Get More From Your Social Media? Be "Inter...

Even if you're doing everything else right, like scheduling posts for the proper time, including images, and using the correct tools, if your content ...

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Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]
Conference Coverage

Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

10y Melanie White

Mondelez's Bonin Bough on Marketers and the "Hacko...

In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what...

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Oreo Mini Delivery Thinks Small
Ecommerce

Oreo Mini Delivery Thinks Small

10y Lisa Lacy

Oreo Mini Delivery Thinks Small

Oreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketi...

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7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco
Conference Coverage

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

10y ClickZ News Staff

7 Sessions You Don’t Want to Miss at ClickZ Live S...

This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...

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Mondelez's Soccer Campaign #PassestheLove to Consumers
Marketing

Mondelez's Soccer Campaign #PassestheLove to Consumers

10y Mary Lisbeth D'Amico

Mondelez's Soccer Campaign #PassestheLove to Consu...

Just ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Read More...

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Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach
Social

Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

10y Lisa Lacy

Cadbury’s #CremeEggBake on Google+ Boosts Organic ...

Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in or...

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