May 6, 2014 - Just ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Comments
Apr 17, 2014 - Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach. Comments
Mar 10, 2014 - Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag #eatthetweet. Comments
Mar 7, 2014 - Mondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and B2B angles, respectively. Comments
Dec 27, 2013 - The Mobile Marketing Association's (MMA) Greg Stuart and Mondelez International's Bonin Bough talk to ClickZ about the new positioning announced at Cannes Lions. Comments
Dec 18, 2013 - Ritz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like components. Comments
The Marketer's Guide to Customer Loyalty
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The Multiplier Effect of Integrating Search & Social Advertising
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Wednesday, July 23, 2014