Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...
View articleMondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...
View articleNearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to...
View articleWe've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets. Read More...
View articleProgrammatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...
View articleFueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistent...
View articleBrands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitt...
View articleDuring her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...
View articleSwedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the ...
View articleCarolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...
View articleAs the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...
View articleNike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...
View articleIn this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry...
View articleAs consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. R...
View articleThe snack and beverage conglomerate has initiated a digital marketing program called Shopper Futures, where Mondelez International will work with sele...
View articleClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Aus...
View articleIn an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked ...
View articleThe agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together ...
View articleOver the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic t...
View articleNigel Morris, CEO of Americas and EMEA at Dentsu Aegis Network, and Dana Anderson, SVP and CMO at Mondelez International, shared their insights into h...
View articleThe company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to pla...
View articleEven if you're doing everything else right, like scheduling posts for the proper time, including images, and using the correct tools, if your content ...
View articleIn this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what...
View articleOreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketi...
View articleThis year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...
View articleJust ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Read More...
View articleCadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in or...
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