MRM Worldwide

Internet of Things

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Feb 6, 2014 - How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of agency leaders their thoughts. Comments

Cannes Lions 2013 Preview: What's the Word on the Croisette?

canneslions Jun 10, 2013 - With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013. Comments

VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe

andyjacobsmrm Apr 26, 2013 - ClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe. Comments

Agency Survey: Early 2012 Social Dollars Boom

agency-photo Mar 27, 2012 - CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Comments

MRM's Marc Landsberg Gives Up CEO Job, Replaced by Bill Kolb

billkolb-20-5x7 Jul 28, 2011 - Landsberg will focus on corporate development and acquisitions for McCann Worldgroup. Comments

Execs & Accounts: Arnold, SapientNitro, MRM

Jul 22, 2011 - Tim Allen Joins Arnold Worldwide, SapientNitro Wins LadBrokes. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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