multi-touch attribution

Can You Recognise a Customer When You See One?

Oct 3, 2013 - Even the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across devices and platforms. Comments

Mandeep Grover | Media Planning

Screened Out

Aug 25, 2013 - Is multi-screening the new buzzword? A few tips to get you started. Comments

Dilip Venkatachari | Analyzing Customer Data

The New Evolution of Direct Response Is Social

Aug 7, 2013 - Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Comments

Vinoaj Vijeyakumaar | Analyzing Customer Data

Embracing the Reality of Multi-Touch Attribution

Jun 25, 2013 - It's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Comments

Adaline Lau | Strategies

SES HK 2012 Roundup: Social Analytics, Multi-Touch Attribution, and Mobile Trends

Sep 13, 2012 - Check out more tips and trends from Day 2 of SES Hong Kong. Comments

COMMENTS

UPCOMING EVENTS

November 4-7, 2013

December 2-4, 2013

February 10-13, 2014

March 19, 2014

Mar 31-Apr 3, 2014

WEBINARS

Link Building FAQ's
October 8, 2013

1:00pm ET / 10:00am PT
5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013

1:00pm ET / 10:00am PT
Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013

1:00pm ET / 10:00am PT

White Papers

A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013
Adapt marketing for multiple devices
Sitecore
September 23, 2013

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