multi-touch attribution


How meaningful is your campaign attribution?

Nov 19, 2015 - Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions? Comments

No Single Channel Excels in China as Consumer Touchpoints Expand

touchpoints Oct 5, 2015 - Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience. Comments

Saying Goodbye to Click-Based Measurement

clicks-mouse Aug 30, 2015 - Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based measurements. Comments

Lessons From the High-Stakes World of Political Email

shutterstock-116259859 May 7, 2015 - ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes like the political pros. Comments

What the Traditional Marketing Funnel Doesn’t Tell You!

Funnel May 6, 2015 - An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Comments

The Power of Multichannel Attribution at TD Bank [#CZLNY]

multi-channel-attribution Mar 31, 2015 - In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions. Comments

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

20nov14-czlbkk-crispin-sheridan-pic Nov 20, 2014 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Comments

Is Everything We’ve Ever Learned About Attribution Really Wrong?

attribution Jul 10, 2014 - While there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three important questions. Comments

Upgrade Your Analytics Insights With Fractional Attribution

multi-channel-attribution Apr 22, 2014 - The insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Comments

Do You Actually Have an "Attribution" Problem Worth Solving?

attribution Apr 17, 2014 - Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution problem is that you're trying to solve. Comments

Local Innovation - What's the Next Big Thing?

local-innovation Apr 7, 2014 - A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution, and visual search. Comments

Attribution Exposed: What Content Marketers Need to Know

attribution Feb 14, 2014 - A previous column on why we need new and better ways to track the content we produce struck a chord with marketers, so now here's a deeper look at the good, the bad, and the ugly of marketing attribution. Comments

RS Components: Developing Omni-Channel Marketing Across Markets [Video]

desmondrs Dec 29, 2013 - Desmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization. Comments

Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems

multi-touch-attribution-study Dec 20, 2013 - There are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in 2014. Comments

Are Multi-Channel Analytics Vendors Failing the Market?

Mobile Clicks Analytics Oct 21, 2013 - Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Comments

Key Elements of a Realistic Attribution Model

multi-touch-attribution-study Oct 8, 2013 - Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Comments

Can You Recognise a Customer When You See One?

Cultivating customers Oct 3, 2013 - Even the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across devices and platforms. Comments

Screened Out

multi-screen Aug 25, 2013 - Is multi-screening the new buzzword? A few tips to get you started. Comments

The New Evolution of Direct Response Is Social

leverage-social-networking Aug 7, 2013 - Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Comments

Embracing the Reality of Multi-Touch Attribution

lastclickfeatured Jun 25, 2013 - It's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Comments

SES HK 2012 Roundup: Social Analytics, Multi-Touch Attribution, and Mobile Trends

Sep 13, 2012 - Check out more tips and trends from Day 2 of SES Hong Kong. Comments

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