Marketing News & Expert Advice
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MySpace
Zynga's Q4 Ad Revenue Jumped 230%
Feb 14, 2012 - Ad sales brought the social games publisher $74.5 million in 2011. Comments
MySpace Joins Rival Facebook in Bid to Rebrand as Entertainment Hub
Nov 18, 2010 -
The "Mashup of Facebook," which uses Facebook profile interests to inform entertainment news streams on MySpace, will appear to many like MySpace's last-ditch effort.
Comments
MySpace Hopes Research and New Ad Products Aid Turnaround
Nov 3, 2010 -
Company says its investment in consumer insights and research is helping drive creation of new ad products
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Is Rapleaf Getting a Bum Rap?
Oct 29, 2010 - A profile of a company that profiles consumers. Comments
Facebook Ads Reach Almost Two Thirds of U.S. Users in September
Oct 26, 2010 -
Reach of ads on MySpace, Twitter, and LinkedIn trail by comparison, comScore estimates.
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Suzuki Finds MySpace Still Has Power to Drive Buzz, Traffic
Oct 13, 2010 -
A hip hop contest aimed at African American and Latino men is a hit thanks in part to activity on the site.
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News Corp to Integrate Fox Audience Network With MySpace
Aug 24, 2010 - Integration follows the departure of the unit's President, Adam Bain, to Twitter. Comments
E-mail: Make It the Linchpin of Your Digital Holiday Planning
Aug 19, 2010 - It’s time to review what you learned from last year's holiday season, assess your e-mail program's performance, look for ways to fine tune it, and start planning for this year. Comments
Facebook: 'Live' Video Channel Will Not Be About Showbiz
Aug 13, 2010 -
The social site will launch 'Facebook Live' tonight with an America Ferrera interview.
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Adapt.ly to Manage Ads Across Multiple Social Networks
Aug 6, 2010 - Company hopes to simplify the process of running ads across numerous social networks, and analyzing the resulting campaign performance data. Comments
Social Site Use Up 43 Percent in a Year in U.S.
Aug 3, 2010 - E-mail and instant messaging lost out to social networks, as users spent far more time on sites like Facebook and Twitter. Comments
Mars, Kraft, and Other CPG Brands Dominate Social Ads
Oct 6, 2011 -
New data from comScore shows who’s running ads driving users to Facebook, and who's advertising on social sites.
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MySpace + Specific Media: Higher Stakes for 'Enhanced' Ad Nets
Jul 1, 2011 - More ad networks are buying or creating media. Comments
Ad Network Specific Media Buys MySpace
Jun 29, 2011 - Top-10 ad network is proud owner of fallen social kingpin. Comments
Ross Levinsohn Details Yahoo's Failures (And a Few Successes)
Jun 8, 2011 -
Tough love for sales and marketing efforts.
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MySpace Still a Player? Woos Gen-Y at SXSW Music Fest
Mar 15, 2011 -
New ad formats and other tweaks as company stays focused on music and Gen-Y.
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Protecting Behavioral Marketing
Feb 2, 2011 - Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Comments
MySpace Lays Off 47% of Staff
Jan 11, 2011 -
Ailing social network says around 500 staff will be laid off, including those in the U.K., Germany, and Australia.
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The Second Half of the Year in New Ad Units
Dec 30, 2010 - With so many new ad units to choose from, 2011 promises to be an exciting year in online advertising. Second in a two-part series. Comments
MySpace Renews Google Search Deal, Throws Display Into Mix
Dec 16, 2010 - Ailing social network extends existing search agreement and will also work with Google on display. Comments
MySpace Extends Entertainment Makeover with Mobile Site, App
Nov 30, 2010 -
Both platforms will center on music and artist interaction, with richer advertising in the app experience.
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