Marketing News & Expert Advice
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MySpace
Zynga's Q4 Ad Revenue Jumped 230%
Ad sales brought the social games publisher $74.5 million in 2011.
Mars, Kraft, and Other CPG Brands Dominate Social Ads
New data from comScore shows who’s running ads driving users to Facebook, and who's advertising on social sites.
MySpace + Specific Media: Higher Stakes for 'Enhanced' Ad Nets
More ad networks are buying or creating media.
Ad Network Specific Media Buys MySpace
Top-10 ad network is proud owner of fallen social kingpin.
Ross Levinsohn Details Yahoo's Failures (And a Few Successes)
Tough love for sales and marketing efforts.
MySpace Still a Player? Woos Gen-Y at SXSW Music Fest
New ad formats and other tweaks as company stays focused on music and Gen-Y.
Protecting Behavioral Marketing
Lions, tigers, bears, and quid pro quo. Part one of a three-part series.
MySpace Lays Off 47% of Staff
Ailing social network says around 500 staff will be laid off, including those in the U.K., Germany, and Australia.
The Second Half of the Year in New Ad Units
With so many new ad units to choose from, 2011 promises to be an exciting year in online advertising. Second in a two-part series.
MySpace Renews Google Search Deal, Throws Display Into Mix
Ailing social network extends existing search agreement and will also work with Google on display.
MySpace Extends Entertainment Makeover with Mobile Site, App
Both platforms will center on music and artist interaction, with richer advertising in the app experience.
MySpace Joins Rival Facebook in Bid to Rebrand as Entertainment Hub
The "Mashup of Facebook," which uses Facebook profile interests to inform entertainment news streams on MySpace, will appear to many like MySpace's last-ditch effort.
MySpace Hopes Research and New Ad Products Aid Turnaround
Company says its investment in consumer insights and research is helping drive creation of new ad products
Is Rapleaf Getting a Bum Rap?
A profile of a company that profiles consumers.
Facebook Ads Reach Almost Two Thirds of U.S. Users in September
Reach of ads on MySpace, Twitter, and LinkedIn trail by comparison, comScore estimates.
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