Getting it right with social when everything we know is wrong

Nov 25, 2015 - Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose? Comments

And the top digital marketer in the presidential race is...

sprinters race Oct 22, 2015 - There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are our top five, based on email, social, SEO, engagement and buzz. Comments

It’s Go Time for Facebook GIF Ads

gif-images Aug 21, 2015 - Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages. Comments

Can Social Help Grow Email Campaigns - or Is It Vice Versa?

social-data-understand May 5, 2015 - Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding an email campaign. Comments

Clinton's Social Candidacy: A Sign of the Times

The White House Apr 13, 2015 - Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend will likely continue. Comments

7 Pieces of Social Media Advice From 2007 That Still Matter Today

Social Media Sharing Nov 14, 2014 - Even with all the changes the social media world has seen in the past seven years, there are still several basic pieces of advice that hold true. Comments

Zynga's Q4 Ad Revenue Jumped 230%

mccarthy-ford-zynga Feb 14, 2012 - Ad sales brought the social games publisher $74.5 million in 2011. Comments

Mars, Kraft, and Other CPG Brands Dominate Social Ads

skittles-social Oct 6, 2011 - New data from comScore shows who’s running ads driving users to Facebook, and who's advertising on social sites. Comments

MySpace + Specific Media: Higher Stakes for 'Enhanced' Ad Nets

Jul 1, 2011 - More ad networks are buying or creating media. Comments

Ad Network Specific Media Buys MySpace

Jun 29, 2011 - Top-10 ad network is proud owner of fallen social kingpin. Comments

Ross Levinsohn Details Yahoo's Failures (And a Few Successes)

100-0005 Jun 8, 2011 - Tough love for sales and marketing efforts. Comments

MySpace Still a Player? Woos Gen-Y at SXSW Music Fest

myspace-faderfort Mar 15, 2011 - New ad formats and other tweaks as company stays focused on music and Gen-Y. Comments

Protecting Behavioral Marketing

Feb 2, 2011 - Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Comments

MySpace Lays Off 47% of Staff

myspace Jan 11, 2011 - Ailing social network says around 500 staff will be laid off, including those in the U.K., Germany, and Australia. Comments

The Second Half of the Year in New Ad Units

Dec 30, 2010 - With so many new ad units to choose from, 2011 promises to be an exciting year in online advertising. Second in a two-part series. Comments

MySpace Renews Google Search Deal, Throws Display Into Mix

Dec 16, 2010 - Ailing social network extends existing search agreement and will also work with Google on display. Comments

MySpace Extends Entertainment Makeover with Mobile Site, App

myspace Nov 30, 2010 - Both platforms will center on music and artist interaction, with richer advertising in the app experience. Comments

MySpace Joins Rival Facebook in Bid to Rebrand as Entertainment Hub

facebook-myspace-mashup Nov 18, 2010 - The "Mashup of Facebook," which uses Facebook profile interests to inform entertainment news streams on MySpace, will appear to many like MySpace's last-ditch effort. Comments

MySpace Hopes Research and New Ad Products Aid Turnaround

myspace Nov 3, 2010 - Company says its investment in consumer insights and research is helping drive creation of new ad products Comments

Is Rapleaf Getting a Bum Rap?

Oct 29, 2010 - A profile of a company that profiles consumers. Comments

Facebook Ads Reach Almost Two Thirds of U.S. Users in September

socialnetads Oct 26, 2010 - Reach of ads on MySpace, Twitter, and LinkedIn trail by comparison, comScore estimates. Comments

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