Sep 23, 2013 - The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the final lap on race day. Comments
Jul 26, 2013 - The promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400. Comments
Apr 16, 2013 - Maybe it's time you looked at your site through your customers' eyes. Comments
Jan 4, 2013 - The National Association for Stock Car Auto Racing (NASCAR) has relaunched its website to make it far more fan-friendly and easier for sponsors to engage with fans. Comments
Feb 24, 2012 - Though the automotive giant deserves credit for experimental marketing. Comments
Jan 25, 2012 - Pools ad space from Professional Bull Riding, Weekly World News, and other sites. Comments
May 18, 2011 - Beer brand gives fans a chance to live "The Big Time." Comments
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT