Sep 23, 2013 - The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the final lap on race day. Comments
Jul 26, 2013 - The promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400. Comments
Apr 16, 2013 - Maybe it's time you looked at your site through your customers' eyes. Comments
Jan 4, 2013 - The National Association for Stock Car Auto Racing (NASCAR) has relaunched its website to make it far more fan-friendly and easier for sponsors to engage with fans. Comments
Feb 24, 2012 - Though the automotive giant deserves credit for experimental marketing. Comments
Jan 25, 2012 - Pools ad space from Professional Bull Riding, Weekly World News, and other sites. Comments
May 18, 2011 - Beer brand gives fans a chance to live "The Big Time." Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
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