Marketing News & Expert Advice
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Nascar
Toyota Racing Taps Twitter for Virtual Race Campaign
Sep 23, 2013 - The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the final lap on race day. Comments
Sprint 60 Unlimited Uses Tweets to Fuel Virtual Race During Nascar Event
Jul 26, 2013 -
The promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400.
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3 Reasons Buyers Bail - and Super Simple Ways to Fix Them
Apr 16, 2013 -
Maybe it's time you looked at your site through your customers' eyes.
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NASCAR Seeks to Drive Fan Engagement With Site Relaunch
Jan 4, 2013 -
The National Association for Stock Car Auto Racing (NASCAR) has relaunched its website to make it far more fan-friendly and easier for sponsors to engage with fans.
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Ford's Google+ Hangout Veers Into a #Fail
Feb 24, 2012 -
Though the automotive giant deserves credit for experimental marketing.
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WWE Thrashes Together an Ad Net
Jan 25, 2012 -
Pools ad space from Professional Bull Riding, Weekly World News, and other sites.
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Bud Promotes Global Social Interaction With Online Reality Show
May 18, 2011 -
Beer brand gives fans a chance to live "The Big Time."
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