Sep 24, 2013 - Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important. Comments
Apr 17, 2013 -
Media planners have to become proficient in content planning and native advertising strategies. Here's why.
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Apr 9, 2013 -
Can the industry move beyond hand-crafted placements to get the scale marketers need?
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Apr 5, 2013 -
ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising.
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Dec 12, 2012 -
Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience.
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Sep 17, 2013 -
Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not.
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Aug 29, 2013 -
Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives.
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Aug 28, 2013 -
Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers.
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Aug 26, 2013 -
With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer.
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Jul 30, 2013 -
The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances.
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Jul 28, 2013 - Advertorials in print and online serve different purposes. Consider these factors. Comments
Jul 22, 2013 -
News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content.
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Jun 27, 2013 -
ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions.
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May 31, 2013 -
We will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meaningful formats.
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May 23, 2013 -
With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York.
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