native advertising

digital-advertising

Why Do You Need Native Advertising?

May 20, 2015 - More transparent than print, more potential to go viral than banners and non-disruptive to users, "native advertising" is a term every marketers knows. But do they all understand? them? Comments

The Future of Advertising on YouTube

YouTube logo May 7, 2015 - What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Comments

Yahoo Beefs Up Digital Content With New Video Channels

yahoo-logo-purple-1 Apr 30, 2015 - After a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to other original programming. Comments

Let's Not Be Nostalgic for the 'Mad Men' Era

mad-men-era-advertising Apr 24, 2015 - While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Comments

Are Dating Apps the Next Big Thing in Marketing?

dating-apps Apr 20, 2015 - Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video ad a sign of what's to come? Comments

Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours

tumblr-landing-page-image Apr 16, 2015 - Nike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Comments

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

playboy-logo Apr 1, 2015 - During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content marketing. Comments

VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

brandon-wendys-image Mar 20, 2015 - In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to social and native advertising for its 6,500 locations worldwide. Comments

Is There Still a Place for Content Marketers on Google+?

Google plus logo Mar 2, 2015 - As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked social media platform. Comments

Twitter Offers Conversion Tracking Tool to Measure ROI

Twitter Money Feb 27, 2015 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI. Comments

Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

cathay-pacific-logo Feb 19, 2015 - The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled out from Hong Kong. Comments

New Content Economy? What’s Old Is New Again!

cycle-circle Feb 19, 2015 - As the marketing ecosystem evolves, we can look to our past for inspiration on how to deal with the new challenges we face. Comments

Twitter Wins Advertisers But Fails to Draw Users

twitter-logo Feb 9, 2015 - Twitter reports record earnings for 2014, but the company has been slow to draw in new users, leaving some to wonder if all these ads are finding an audience. Comments

Discover Gives New Advertising Opportunities to Brands on Snapchat

snapchat logo Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base. Comments

Are Consumers Gaming You? Let Them, Says Mindshare Study

consumer-gaming-system Jan 27, 2015 - A new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or carefully selecting online shopping days. Comments

The 5 Trends That Really Matter for Marketers in 2015

Building blocks showing 2015 Jan 20, 2015 - There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Comments

Welcome to 2015 – The Year of Proficiency

no-excuses Dec 19, 2014 - The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in our industry. Comments

Digital Predictions for Thailand and Southeast Asia in 2015

shutterstock-179008973-thailand-sea-2015-predictions Dec 16, 2014 - Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into 2015. Comments

Proactiv Partners With YouTube to Let Vloggers Shine

proactiv-still Dec 10, 2014 - Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube bloggers to deliver the brand's message. Comments

What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience

Twitter Money Dec 4, 2014 - In the coming year, look for a focus on native video, SEO, and syndication from the social media platform. Comments

Lenovo's Prankvertising Stunt Pulls Views From Shoppers

Lenovo logo Dec 1, 2014 - Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighthearted fun at competitors. Comments

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