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Native Video: The Industry’s New Darling Devil

Manuel Donayre  |  Publishing

Sep 24, 2013 - Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important. Comments

Charlie Wang  |  Media Planning

The Evolution of Media Planners

contentmarketing Apr 17, 2013 - Media planners have to become proficient in content planning and native advertising strategies. Here's why. Comments

Susan Kuchinskas  |  Strategies

Can Native Ads Scale?

email-images Apr 9, 2013 - Can the industry move beyond hand-crafted placements to get the scale marketers need? Comments

Melanie White  |  Publishing

VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

native-ses Apr 5, 2013 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising. Comments

Lisa Lacy  |  Publishing

Evolve Media Launches Native Advertising Product

hollywood-bed-conversation-social-syndi-product-craveonline-r01-3 Dec 12, 2012 - Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Comments

Kristin Kovner  |  Media Buying

Six Best Practices to Steal from Native Advertising

mentos Sep 17, 2013 - Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Comments

Matt Kapko  |  Video

Pandora Shares Strategy for Introducing Video Ads

pandora1 Aug 29, 2013 - Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives. Comments

Joe Laszlo  |  Mobile

The Mobile Creative Moment

mobilewebsite Aug 28, 2013 - Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers. Comments

Larry Allen  |  Display Advertising

The True Value of Media

paid-shared-earned-owned-media Aug 26, 2013 - With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer. Comments

Adaline Lau  |  Mobile

Native Mobile Experience More Effective Than Banner Ads: Study

viewing-and-sharing-videos-while-passing-time Jul 30, 2013 - The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances. Comments

Razlan Manjaji  |  Media Planning

Native Advertising in an Online World: 3 Questions for Marketers

Jul 28, 2013 - Advertorials in print and online serve different purposes. Consider these factors. Comments

Mary Lisbeth D'Amico  |  Mobile

News360 Helps Brands Find Audiences for Sponsored Content

news360-screen-grab-promoted-content-home Jul 22, 2013 - News360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Comments

Melanie White  |  Video

Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Development

skype-cannes Jun 27, 2013 - ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Comments

Gary Stein  |  Strategies

What You Need to Know to Go Native

email-images May 31, 2013 - We will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meaningful formats. Comments

Mary Lisbeth D'Amico  |  Strategies

IWNY: Creative Alive and Kicking in Era of Native Ads

internetweek May 23, 2013 - With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York. Comments

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