Marketing News & Expert Advice
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Naver
Naver - Why Content Matters
Sep 4, 2013 - Naver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why. Comments
Search is Dead! Long Live Search!
Jun 13, 2011 -
Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story.
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Search Marketing Guide to Naver, Korea's Most Popular Search Engine
Jun 3, 2011 -
Considering search advertising in Korea? Naver is not to be ignored.
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Using Word Clouds to Size Up Digital Marketing Trends
Nov 23, 2010 -
Comparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia.
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Study: Mobile Search Goes Mainstream in Asia
Nov 23, 2010 -
Search marketing firm's survey also shows the role of search in Asia Pacific during the purchase cycle and identifies the most popular search engines, by country.
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How Search Behaviours Impact Our Search Strategy
Oct 24, 2010 -
Simply replicating your search strategies from the U.S. or Europe will not work in Asia.
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Naver Curates a Strong Following in Japan
Sep 5, 2012 -
Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand.
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Deep Dive Into Naver's Paid Search Platform
May 31, 2012 -
I'll show you how paid search works in Naver by comparing it with Google AdWords.
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Google vs. Local Competitors in Asian Markets
May 30, 2012 - If you want to make inroads for your search campaigns in Asia, it's important to know which local competitors are worth your time and effort. Here's an overview. Comments
Blog Optimization in Naver
Apr 18, 2012 -
Three ways to optimize your blog in Naver.
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Naver Rocks... If You're a Curious Searcher!
Mar 27, 2012 -
Korea's Naver requires a unique approach to marketing. Here's why. First in a two-part series.
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Why Google Is Not Popular in Korea
Feb 29, 2012 - And how it is different from Korea's top search engine Naver. Comments
Korea Search Marketing Forecast 2012
Feb 1, 2012 -
Time to say goodbye to Overture in Korea?
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SEO Matures in North Asia; Key Trends for 2012
Dec 12, 2011 -
Key trends for 2012 in Japan and Korea: social influencing SEO, mobile, and behavioral shift to local.
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Getting Into Naver: 3 SEO Tactics That Can Make a Difference
Aug 29, 2011 -
Consider these tested approaches to help you gain more visibility in Korea.
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A Starter's Guide to Search in Korea
Jul 15, 2011 -
Examining South Korea's top search engines.
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