Marketing News & Expert Advice
|
|
|
NBC Universal
Native Video: The Industry’s New Darling Devil
Sep 24, 2013 - Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important. Comments
Facebook Updates Pages, Allowing Brands to Have a History
Feb 29, 2012 -
Coke, Walmart, Hyundai, and others are launch partners.
Comments
Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Feb 2, 2012 -
Partnership offers game watchers a $5 rebate on pizzas.
Comments
What NBC.com's Super Bowl Ad Packages Cost
Jan 31, 2012 -
Brands receptive to live stream promotional opportunities, NBC says.
Comments
NYC Magazine Touts Foursquare Kings
Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments
DailyCandy Deals Featured in TV Series
Sep 21, 2011 -
Online deals spread beyond digital channels.
Comments
Confessions of Jimmy Fallon's Newest #FalPal
Sep 16, 2011 - NBCU gets creative with social media - and hopes marketers come along for the ride. Comments
What Could the $9 Billion TV Upfront Buy in Digital Terms?
May 19, 2011 -
Web comparables for this week's television glitz-krieg.
Comments
Latinos and the Language of Media
May 10, 2011 - A look at how the launch of a new show can become a turning point for Hispanic TV. Comments
NBC Runs Video Ads on LivingSocial
Mar 8, 2011 -
Deal seekers are offered an extra $2 savings in exchange for watching "America's Next Great Restaurant."
Comments
Facebook Users Feast on Chipotle's Burrito Giveaway
Mar 7, 2011 -
Mexican food chain doubled normal daily "likes" gain and saw strong coupon redemptions.
Comments
NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences
Aug 21, 2013 -
NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences."
Comments
The #TwitterRevolution: The Pain and the Glory
Aug 9, 2013 -
The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters.
Comments
Discovery Channel's #SharkWeek Arrives in the Wake of #Sharknado
Aug 2, 2013 -
Shark programming for Discovery and Syfy has resulted in millions of social mentions and spurred additional digital content.
Comments
USA Network Launching Social Platform to Accompany Reality Show
Apr 12, 2013 -
The platform is meant to mirror the experience of the new show, The Moment, and to provide a path to career and/or goal fulfillment.
Comments
USA Network Lets Psych Fans Determine Whodunit
Mar 27, 2013 -
In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends.
Comments
NBC's Parks and Rec Churns Out Digital Content
Jan 18, 2013 -
The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience.
Comments
When More Is Too Much
Aug 3, 2012 -
How NBC has failed miserably in its execution of live-streaming the Olympics on its site.
Comments
Special Treatment for Olympics Brands In MediaMind's Digital War Room
Jul 30, 2012 -
DG's MediaMind worked with NBC Olympics to develop a custom online ad format.
Comments
NBC Sports Brings Olympics Coverage to Facebook
Jul 11, 2012 -
App could help NBC glean data about niche interests of its Facebook fans.
Comments
NBC's Chuck Todd: Obama Beating Romney in Digital
Apr 25, 2012 -
Political analyst speaks with ClickZ about the web and this fall's election.
Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
