Amazon is aggressively entering entertainment -- with two big advantages

Content Amazon is aggressively entering entertainment -- with two big advantages

5y Mike O'Brien

Amazon is aggressively entering entertainment -- w...

As Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...

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How Reese's, Walmart and Jagermeister nailed their Halloween marketing

Digital Advertising How Reese's, Walmart and Jagermeister nailed their Halloween marketing

5y Mike O'Brien

How Reese's, Walmart and Jagermeister nailed their...

With Black Friday and Cyber Monday right around the corner, it's easy to forget about Halloween. These four brands didn't. Read More...

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ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

6y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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"Trading can be fun": A look at TradeStation's omnichannel rebrand

Finance "Trading can be fun": A look at TradeStation's omnichannel rebrand

6y Mike O'Brien

"Trading can be fun": A look at TradeStation's omn...

A pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...

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Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

6y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

Strategy & Leadership Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

6y Mike O'Brien

Technology empowers companies to remain agile agai...

Amazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...

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I am the Walrus: spotlight on the agency's founder, Deacon Webster

I am the Walrus: spotlight on the agency's founder, Deacon Webster

8y Mike O'Brien

I am the Walrus: spotlight on the agency's founder...

How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...

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How this startup is keeping consumers [Von] Content

How this startup is keeping consumers [Von] Content

8y Mike O'Brien

How this startup is keeping consumers [Von] Conten...

Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank see...

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The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

Competition The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

9y Frank Sinton

The Three C’s of Spotify’s Video Play: CPMs, Creat...

Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...

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The Battle for the Living Room Begins

The Battle for the Living Room Begins

9y Larry Allen

The Battle for the Living Room Begins

Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...

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Tweets of the Week: Farewell, Don Draper and David Letterman

Tweets of the Week: Farewell, Don Draper and David Letterman

9y Mike O'Brien

Tweets of the Week: Farewell, Don Draper and David...

This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...

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Five Ways to Market to Millennials Online

Five Ways to Market to Millennials Online

9y Tessa Wegert

Five Ways to Market to Millennials Online

Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...

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Spotify Transitions from Music App to Video Platform

Spotify Transitions from Music App to Video Platform

9y Emily Alford

Spotify Transitions from Music App to Video Platfo...

Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...

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Are Facebook's Instant Articles the Next Wave in Branded Content?

Are Facebook's Instant Articles the Next Wave in Branded Content?

9y Emily Alford

Are Facebook's Instant Articles the Next Wave in B...

Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPho...

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AOL Intersects New Video Offerings With Programmatic

AOL Intersects New Video Offerings With Programmatic

9y Emily Alford

AOL Intersects New Video Offerings With Programmat...

At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction...

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3 Reasons Why Brands Are Flocking to Chat App Kik

3 Reasons Why Brands Are Flocking to Chat App Kik

9y Tessa Wegert

3 Reasons Why Brands Are Flocking to Chat App Kik

Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...

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ClickZ's Super Bowl XLIX Ad Preview

ClickZ's Super Bowl XLIX Ad Preview

9y Mike O'Brien

ClickZ's Super Bowl XLIX Ad Preview

The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...

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Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?

Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?

9y Mike O'Brien

Will Snapchat's Lack of Targeting in First Ad Do M...

Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of t...

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Video Marketing Must Be Tailored to Devices [Ad Week]

Video Marketing Must Be Tailored to Devices [Ad Week]

10y Emily Alford

Video Marketing Must Be Tailored to Devices [Ad We...

Global marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and en...

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11 Things You Can Do Right Now to Perfect Your Twitter Profile

11 Things You Can Do Right Now to Perfect Your Twitter Profile

10y Jonathan Rick

11 Things You Can Do Right Now to Perfect Your Twi...

News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it r...

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Video Ads Are "Taking Over" Spotify

Video Ads Are "Taking Over" Spotify

10y Emily Alford

Video Ads Are "Taking Over" Spotify

Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platform...

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What Does Net Neutrality Mean for Video Advertising?

What Does Net Neutrality Mean for Video Advertising?

10y Frank Sinton

What Does Net Neutrality Mean for Video Advertisin...

During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...

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Southern Comfort Adopts Live Shark to Give #Sharktender Campaign Extra Bite

Southern Comfort Adopts Live Shark to Give #Sharktender Campaign Extra Bite

10y Lisa Lacy

Southern Comfort Adopts Live Shark to Give #Sharkt...

The recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Re...

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Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

10y Lisa Lacy

Banana Boat Videos Target "Regular" Guys at the Gy...

The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views ...

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10 Types of Visuals to Boost Your Social Media Engagement

10 Types of Visuals to Boost Your Social Media Engagement

10y Bob Cargill

10 Types of Visuals to Boost Your Social Media Eng...

Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand...

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American Express Hands Instagram Reins to "Despicable Me" Minions

American Express Hands Instagram Reins to "Despicable Me" Minions

10y Lisa Lacy

American Express Hands Instagram Reins to "Despica...

The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to"...

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The Late-Night Show and Keeping Up With Digital Advertising

The Late-Night Show and Keeping Up With Digital Advertising

10y Alan Cutter

The Late-Night Show and Keeping Up With Digital Ad...

With Jimmy Fallon taking over "The Tonight Show" and attracting a younger audience, NBC is looking to capitalize on Fallon's digital appeal. Read More...

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