Marketing News & Expert Advice
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NBC Universal
USA Network Launching Social Platform to Accompany Reality Show
Apr 12, 2013 - The platform is meant to mirror the experience of the new show, The Moment, and to provide a path to career and/or goal fulfillment. Comments
DailyCandy Deals Featured in TV Series
Sep 21, 2011 -
Online deals spread beyond digital channels.
Comments
Confessions of Jimmy Fallon's Newest #FalPal
Sep 16, 2011 - NBCU gets creative with social media - and hopes marketers come along for the ride. Comments
What Could the $9 Billion TV Upfront Buy in Digital Terms?
May 19, 2011 -
Web comparables for this week's television glitz-krieg.
Comments
Latinos and the Language of Media
May 10, 2011 - A look at how the launch of a new show can become a turning point for Hispanic TV. Comments
NBC Runs Video Ads on LivingSocial
Mar 8, 2011 -
Deal seekers are offered an extra $2 savings in exchange for watching "America's Next Great Restaurant."
Comments
Facebook Users Feast on Chipotle's Burrito Giveaway
Mar 7, 2011 -
Mexican food chain doubled normal daily "likes" gain and saw strong coupon redemptions.
Comments
USA Network Expands Diversity Campaign With Facebook Game
Nov 23, 2010 -
NBC Universal-owned USA Network has added a new social layer to its ongoing Character Project initiative.
Comments
How Marketers Are Courting Latino Consumers
Oct 15, 2010 - Don't understand the difference between Hispanic and Latino? Start here. Comments
NBC and Google End TV Ad Deal
Oct 13, 2010 - Companies failed to negotiate an outcome where Google would continue to sell TV ads on NBC networks. Comments
Digital Media With a Human Touch
Sep 9, 2010 - While many offerings personalize the Web for users, they don't all have "a human touch." Where is the human side of the Internet heading? Comments
USA Network Lets Psych Fans Determine Whodunit
Mar 27, 2013 -
In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends.
Comments
NBC's Parks and Rec Churns Out Digital Content
Jan 18, 2013 -
The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience.
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When More Is Too Much
Aug 3, 2012 -
How NBC has failed miserably in its execution of live-streaming the Olympics on its site.
Comments
Special Treatment for Olympics Brands In MediaMind's Digital War Room
Jul 30, 2012 -
DG's MediaMind worked with NBC Olympics to develop a custom online ad format.
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NBC Sports Brings Olympics Coverage to Facebook
Jul 11, 2012 -
App could help NBC glean data about niche interests of its Facebook fans.
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NBC's Chuck Todd: Obama Beating Romney in Digital
Apr 25, 2012 -
Political analyst speaks with ClickZ about the web and this fall's election.
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Facebook Updates Pages, Allowing Brands to Have a History
Feb 29, 2012 -
Coke, Walmart, Hyundai, and others are launch partners.
Comments
Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Feb 2, 2012 -
Partnership offers game watchers a $5 rebate on pizzas.
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What NBC.com's Super Bowl Ad Packages Cost
Jan 31, 2012 -
Brands receptive to live stream promotional opportunities, NBC says.
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NYC Magazine Touts Foursquare Kings
Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments
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