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Will Snapchat's Lack of Targeting in First Ad Do More Harm Than Good?

Oct 20, 2014 - Over the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of targeting hinder the ads’ effectiveness? Comments

Video Marketing Must Be Tailored to Devices [Ad Week]

mobile-video Oct 2, 2014 - Global marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and engaging audiences. Comments

11 Things You Can Do Right Now to Perfect Your Twitter Profile

Twitter Logo Sep 25, 2014 - News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it right. Comments

Video Ads Are "Taking Over" Spotify

shutterstock-200035424 Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms. Comments

What Does Net Neutrality Mean for Video Advertising?

online-video-1 Aug 26, 2014 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market? Comments

Southern Comfort Adopts Live Shark to Give #Sharktender Campaign Extra Bite

southern-comfort-great-white Aug 15, 2014 - The recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Comments

Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

banana-boat-men-hed-2014 Jul 14, 2014 - The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views on YouTube. Comments

10 Types of Visuals to Boost Your Social Media Engagement

social-mediaw Apr 22, 2014 - Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand's next post. Comments

American Express Hands Instagram Reins to "Despicable Me" Minions

front-gate-minion-186-finalrgb-instagram Apr 3, 2014 - The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to" 180 new followers, the brand says. Comments

The Late-Night Show and Keeping Up With Digital Advertising

Old television Feb 20, 2014 - With Jimmy Fallon taking over "The Tonight Show" and attracting a younger audience, NBC is looking to capitalize on Fallon's digital appeal. Comments

Mobile Devices Lead Online Video Views, Adobe Says

mobile-video-view Feb 4, 2014 - 100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcast and on-demand ads with targeted ads tailored for various devices. Comments

NBC Universal's Buy Into NowThis News Opens Doors to Global Markets

nbc Jan 13, 2014 - NBC Universal plays a huge card with its investment in video startup NowThis News and opens itself up to a world of untapped opportunities. Comments

Native Video: The Industry’s New Darling Devil

native-ads Sep 24, 2013 - Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important. Comments

NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences

mobile-video Aug 21, 2013 - NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences." Comments

The #TwitterRevolution: The Pain and the Glory

twitterbird Aug 9, 2013 - The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Comments

Discovery Channel's #SharkWeek Arrives in the Wake of #Sharknado

32256-013 Aug 2, 2013 - Shark programming for Discovery and Syfy has resulted in millions of social mentions and spurred additional digital content. Comments

USA Network Launching Social Platform to Accompany Reality Show

my-moment-homepage-pm Apr 12, 2013 - The platform is meant to mirror the experience of the new show, The Moment, and to provide a path to career and/or goal fulfillment. Comments

USA Network Lets Psych Fans Determine Whodunit

usa-network-psych-fan-vote Mar 27, 2013 - In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends. Comments

NBC's Parks and Rec Churns Out Digital Content

rentaswag-office-nighttime Jan 18, 2013 - The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Comments

When More Is Too Much

londoneyeinnight Aug 3, 2012 - How NBC has failed miserably in its execution of live-streaming the Olympics on its site. Comments

Special Treatment for Olympics Brands In MediaMind's Digital War Room

att-olympics Jul 30, 2012 - DG's MediaMind worked with NBC Olympics to develop a custom online ad format. Comments

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