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What Could the $9 Billion TV Upfront Buy in Digital Terms?

May 19, 2011 - Web comparables for this week's television glitz-krieg. Comments

Latinos and the Language of Media

May 10, 2011 - A look at how the launch of a new show can become a turning point for Hispanic TV. Comments

NBC Runs Video Ads on LivingSocial

livingsocial-3-6-no-2 Mar 8, 2011 - Deal seekers are offered an extra $2 savings in exchange for watching "America's Next Great Restaurant." Comments

Facebook Users Feast on Chipotle's Burrito Giveaway

chipotle2 Mar 7, 2011 - Mexican food chain doubled normal daily "likes" gain and saw strong coupon redemptions. Comments

USA Network Expands Diversity Campaign With Facebook Game

usa-charactersunite2 Nov 23, 2010 - NBC Universal-owned USA Network has added a new social layer to its ongoing Character Project initiative. Comments

How Marketers Are Courting Latino Consumers

Oct 15, 2010 - Don't understand the difference between Hispanic and Latino? Start here. Comments

NBC and Google End TV Ad Deal

Oct 13, 2010 - Companies failed to negotiate an outcome where Google would continue to sell TV ads on NBC networks. Comments

Digital Media With a Human Touch

Sep 9, 2010 - While many offerings personalize the Web for users, they don't all have "a human touch." Where is the human side of the Internet heading? Comments

Brands Look to Score With NBC's 'Sunday Night Football' Webcasts

nfl Aug 9, 2010 - Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL season is not known. Comments

New NBCU Ad Network Plans to Reach Beyond NBCU Properties

Jul 26, 2010 - The company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. Comments

NBC Universal Looking for a Few Integrated Brands

Oct 8, 2008 - NBCU Digital Studio seeks brands for "unprecedented connection" with new Web programs. Comments

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