NBC Universal


Native Video: The Industry’s New Darling Devil

Sep 24, 2013 - Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important. Comments

NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences

mobile-video Aug 21, 2013 - NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences." Comments

The #TwitterRevolution: The Pain and the Glory

twitterbird Aug 9, 2013 - The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Comments

Discovery Channel's #SharkWeek Arrives in the Wake of #Sharknado

32256-013 Aug 2, 2013 - Shark programming for Discovery and Syfy has resulted in millions of social mentions and spurred additional digital content. Comments

USA Network Launching Social Platform to Accompany Reality Show

my-moment-homepage-pm Apr 12, 2013 - The platform is meant to mirror the experience of the new show, The Moment, and to provide a path to career and/or goal fulfillment. Comments

USA Network Lets Psych Fans Determine Whodunit

usa-network-psych-fan-vote Mar 27, 2013 - In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends. Comments

NBC's Parks and Rec Churns Out Digital Content

rentaswag-office-nighttime Jan 18, 2013 - The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Comments

When More Is Too Much

londoneyeinnight Aug 3, 2012 - How NBC has failed miserably in its execution of live-streaming the Olympics on its site. Comments

Special Treatment for Olympics Brands In MediaMind's Digital War Room

att-olympics Jul 30, 2012 - DG's MediaMind worked with NBC Olympics to develop a custom online ad format. Comments

NBC Sports Brings Olympics Coverage to Facebook

nbc-olympics-fb Jul 11, 2012 - App could help NBC glean data about niche interests of its Facebook fans. Comments

NBC's Chuck Todd: Obama Beating Romney in Digital

chuck-todd Apr 25, 2012 - Political analyst speaks with ClickZ about the web and this fall's election. Comments

Facebook Updates Pages, Allowing Brands to Have a History

coke-timelines-screeshot Feb 29, 2012 - Coke, Walmart, Hyundai, and others are launch partners. Comments

Pizza Hut, Amex Team Up on Foursquare for Super Bowl

foursquare-checkin Feb 2, 2012 - Partnership offers game watchers a $5 rebate on pizzas. Comments

What NBC.com's Super Bowl Ad Packages Cost

manning Jan 31, 2012 - Brands receptive to live stream promotional opportunities, NBC says. Comments

NYC Magazine Touts Foursquare Kings

Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments

DailyCandy Deals Featured in TV Series

dailycandy Sep 21, 2011 - Online deals spread beyond digital channels. Comments

Confessions of Jimmy Fallon's Newest #FalPal

Sep 16, 2011 - NBCU gets creative with social media - and hopes marketers come along for the ride. Comments

What Could the $9 Billion TV Upfront Buy in Digital Terms?

tv May 19, 2011 - Web comparables for this week's television glitz-krieg. Comments

Latinos and the Language of Media

May 10, 2011 - A look at how the launch of a new show can become a turning point for Hispanic TV. Comments

NBC Runs Video Ads on LivingSocial

livingsocial-3-6-no-2 Mar 8, 2011 - Deal seekers are offered an extra $2 savings in exchange for watching "America's Next Great Restaurant." Comments

Facebook Users Feast on Chipotle's Burrito Giveaway

chipotle2 Mar 7, 2011 - Mexican food chain doubled normal daily "likes" gain and saw strong coupon redemptions. Comments

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