Marketing News & Expert Advice
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NBC Universal
USA Network Expands Diversity Campaign With Facebook Game
Nov 23, 2010 - NBC Universal-owned USA Network has added a new social layer to its ongoing Character Project initiative. Comments
How Marketers Are Courting Latino Consumers
Oct 15, 2010 - Don't understand the difference between Hispanic and Latino? Start here. Comments
NBC and Google End TV Ad Deal
Oct 13, 2010 - Companies failed to negotiate an outcome where Google would continue to sell TV ads on NBC networks. Comments
Digital Media With a Human Touch
Sep 9, 2010 - While many offerings personalize the Web for users, they don't all have "a human touch." Where is the human side of the Internet heading? Comments
Brands Look to Score With NBC's 'Sunday Night Football' Webcasts
Aug 9, 2010 -
Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL season is not known.
Comments
New NBCU Ad Network Plans to Reach Beyond NBCU Properties
Jul 26, 2010 - The company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. Comments
NBC Universal Looking for a Few Integrated Brands
Oct 8, 2008 - NBCU Digital Studio seeks brands for "unprecedented connection" with new Web programs. Comments
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