NBC Universal

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The #TwitterRevolution: The Pain and the Glory

Aug 9, 2013 - The new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Comments

Discovery Channel's #SharkWeek Arrives in the Wake of #Sharknado

32256-013 Aug 2, 2013 - Shark programming for Discovery and Syfy has resulted in millions of social mentions and spurred additional digital content. Comments

USA Network Launching Social Platform to Accompany Reality Show

my-moment-homepage-pm Apr 12, 2013 - The platform is meant to mirror the experience of the new show, The Moment, and to provide a path to career and/or goal fulfillment. Comments

USA Network Lets Psych Fans Determine Whodunit

usa-network-psych-fan-vote Mar 27, 2013 - In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends. Comments

NBC's Parks and Rec Churns Out Digital Content

rentaswag-office-nighttime Jan 18, 2013 - The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Comments

When More Is Too Much

londoneyeinnight Aug 3, 2012 - How NBC has failed miserably in its execution of live-streaming the Olympics on its site. Comments

Special Treatment for Olympics Brands In MediaMind's Digital War Room

att-olympics Jul 30, 2012 - DG's MediaMind worked with NBC Olympics to develop a custom online ad format. Comments

NBC Sports Brings Olympics Coverage to Facebook

nbc-olympics-fb Jul 11, 2012 - App could help NBC glean data about niche interests of its Facebook fans. Comments

NBC's Chuck Todd: Obama Beating Romney in Digital

chuck-todd Apr 25, 2012 - Political analyst speaks with ClickZ about the web and this fall's election. Comments

Facebook Updates Pages, Allowing Brands to Have a History

coke-timelines-screeshot Feb 29, 2012 - Coke, Walmart, Hyundai, and others are launch partners. Comments

Pizza Hut, Amex Team Up on Foursquare for Super Bowl

foursquare-checkin Feb 2, 2012 - Partnership offers game watchers a $5 rebate on pizzas. Comments

What NBC.com's Super Bowl Ad Packages Cost

manning Jan 31, 2012 - Brands receptive to live stream promotional opportunities, NBC says. Comments

NYC Magazine Touts Foursquare Kings

Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments

DailyCandy Deals Featured in TV Series

dailycandy Sep 21, 2011 - Online deals spread beyond digital channels. Comments

Confessions of Jimmy Fallon's Newest #FalPal

Sep 16, 2011 - NBCU gets creative with social media - and hopes marketers come along for the ride. Comments

What Could the $9 Billion TV Upfront Buy in Digital Terms?

tv May 19, 2011 - Web comparables for this week's television glitz-krieg. Comments

Latinos and the Language of Media

May 10, 2011 - A look at how the launch of a new show can become a turning point for Hispanic TV. Comments

NBC Runs Video Ads on LivingSocial

livingsocial-3-6-no-2 Mar 8, 2011 - Deal seekers are offered an extra $2 savings in exchange for watching "America's Next Great Restaurant." Comments

Facebook Users Feast on Chipotle's Burrito Giveaway

chipotle2 Mar 7, 2011 - Mexican food chain doubled normal daily "likes" gain and saw strong coupon redemptions. Comments

USA Network Expands Diversity Campaign With Facebook Game

usa-charactersunite2 Nov 23, 2010 - NBC Universal-owned USA Network has added a new social layer to its ongoing Character Project initiative. Comments

How Marketers Are Courting Latino Consumers

Oct 15, 2010 - Don't understand the difference between Hispanic and Latino? Start here. Comments

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