Marketing News & Expert Advice
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Nestle
Nesquik’s #NationalBunny EarsDay Flops
Sep 20, 2013 - Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation. Comments
Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream
Aug 9, 2013 -
The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14.
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Friskies Capitalizes on Popularity of Cat Videos With Branded Awards
Jul 3, 2013 -
The cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New York in October.
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Gerber Celebrates 85 Years With Facebook Party
Apr 17, 2013 -
The promotion asks its 5.1 million fans to blow out virtual candles for 85 days.
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Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval
Mar 11, 2011 - David Hills takes reins at BuzzLogic; IPG Media Lab fills leadership posts; another Yahoo reorg. Comments
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