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Hot Pockets and Degree Men Create Bracket-Style Video Challenges

Mar 24, 2014 - Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Comments

ClickZ’s Super Bowl XLVIII Ad Preview

super-bowl-arnold-2 Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments

Friskies Asks Celebrity and Civilian Cats What They’ll Do #IfYouFeedMe Wet Food

iyfm-colonel-meow-act-like-i-care Nov 25, 2013 - The If You Feed Me campaign asks cat owners to create memes that illustrate the great lengths their cats will go to for some wet food. Comments

Nesquik’s #NationalBunny EarsDay Flops

nesquik Sep 20, 2013 - Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation. Comments

Häagen-Dazs App Helps Fans Wait for Perfect Ice Cream

violin-cello Aug 9, 2013 - The Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14. Comments

Friskies Capitalizes on Popularity of Cat Videos With Branded Awards

thefriskies-lettersizedcolor Jul 3, 2013 - The cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New York in October. Comments

Gerber Celebrates 85 Years With Facebook Party

gerber-giveaway Apr 17, 2013 - The promotion asks its 5.1 million fans to blow out virtual candles for 85 days. Comments

Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval

Mar 11, 2011 - David Hills takes reins at BuzzLogic; IPG Media Lab fills leadership posts; another Yahoo reorg. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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