Marketing News & Expert Advice
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News Corp.
Marketing News Roundup: Citibank, Verizon Wireless, Audience Science
Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments
Latinos Are Fighting for Content
May 22, 2012 - Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers. Comments
Yahoo to Buy Premium Ad Network 5to1 for $28 Million
May 18, 2011 - L.A. firm's founders and advisors had many ties to both Yahoo and Fox Interactive Media. Comments
What Does Fox News Want From Latinos?
Feb 22, 2011 - Same thing that every mainstream media company wants. But what special challenges do they all face? Comments
News Corp. Experiments With Ad Sales for 'The Daily'
Feb 16, 2011 -
Sales team courts advertisers as iPad publication ducks behind a pay wall.
Comments
Rubicon Acquires Fox Audience Network
Nov 1, 2010 - The Rubicon Project is acquiring Fox Audience Network, an advanced advertising technology platform. Comments
News Corp to Integrate Fox Audience Network With MySpace
Aug 24, 2010 - Integration follows the departure of the unit's President, Adam Bain, to Twitter. Comments
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