Marketing News & Expert Advice
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News Corp.
Yahoo to Buy Premium Ad Network 5to1 for $28 Million
L.A. firm's founders and advisors had many ties to both Yahoo and Fox Interactive Media.
What Does Fox News Want From Latinos?
Same thing that every mainstream media company wants. But what special challenges do they all face?
News Corp. Experiments With Ad Sales for 'The Daily'
Sales team courts advertisers as iPad publication ducks behind a pay wall.
Rubicon Acquires Fox Audience Network
The Rubicon Project is acquiring Fox Audience Network, an advanced advertising technology platform.
News Corp to Integrate Fox Audience Network With MySpace
Integration follows the departure of the unit's President, Adam Bain, to Twitter.
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