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Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

Daniel Mickens  |  Strategies

Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments

Gustavo Razzetti  |  Marketing to Latinos

Latinos Are Fighting for Content

May 22, 2012 - Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers. Comments

Zachary Rodgers  |  Display Advertising

Yahoo to Buy Premium Ad Network 5to1 for $28 Million

May 18, 2011 - L.A. firm's founders and advisors had many ties to both Yahoo and Fox Interactive Media. Comments

Giovanni Rodriguez  |  Marketing to Latinos

What Does Fox News Want From Latinos?

Feb 22, 2011 - Same thing that every mainstream media company wants. But what special challenges do they all face? Comments

Jack Marshall  |  Mobile

News Corp. Experiments With Ad Sales for 'The Daily'

daily3 Feb 16, 2011 - Sales team courts advertisers as iPad publication ducks behind a pay wall. Comments

Susan Kuchinskas  |  Strategies

Rubicon Acquires Fox Audience Network

Nov 1, 2010 - The Rubicon Project is acquiring Fox Audience Network, an advanced advertising technology platform. Comments

Jack Marshall  |  Display Advertising

News Corp to Integrate Fox Audience Network With MySpace

Aug 24, 2010 - Integration follows the departure of the unit's President, Adam Bain, to Twitter. Comments

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