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Google Buys Nest -- What Does It Mean?

Jan 23, 2014 - After CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? Comments

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

nokillla Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments

Latinos Are Fighting for Content

May 22, 2012 - Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers. Comments

Yahoo to Buy Premium Ad Network 5to1 for $28 Million

May 18, 2011 - L.A. firm's founders and advisors had many ties to both Yahoo and Fox Interactive Media. Comments

What Does Fox News Want From Latinos?

Feb 22, 2011 - Same thing that every mainstream media company wants. But what special challenges do they all face? Comments

News Corp. Experiments With Ad Sales for 'The Daily'

daily3 Feb 16, 2011 - Sales team courts advertisers as iPad publication ducks behind a pay wall. Comments

Rubicon Acquires Fox Audience Network

Nov 1, 2010 - The Rubicon Project is acquiring Fox Audience Network, an advanced advertising technology platform. Comments

News Corp to Integrate Fox Audience Network With MySpace

Aug 24, 2010 - Integration follows the departure of the unit's President, Adam Bain, to Twitter. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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