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Mobile Commerce in Asia Continues to Zig as the World Zags

Sep 18, 2014 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Comments

Mobile Payments Take a Bold New Place In Equation

Mastercard is introducing a raft of new mobile payment technologies edit Sep 17, 2014 - The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Comments

Tokyo 2020 - A Legacy of Experience?

tokyo2020 Oct 24, 2013 - With high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the world. Here's what to look out for if you're a marketer. Comments

The Future of Exhibitions Will Be Data-Driven

Mar 8, 2013 - My views on how technology would impact the industry 10 years from now. Comments

Japan's Digi Landscape in 2013; Mobile Couponing Gets Hot in Hong Kong

Dec 27, 2012 - These topics and more trended in November. Comments

Isobar NowLab in Asia - Think Smart TV, NFC, and 3D Mapping

nowlabaussiefeatured Nov 2, 2012 - NowLab execs from Australia, Shanghai, and Korea share emerging tech that's going to be hot in 2013 and why they matter for marketers. Comments

The Digital Revolution in Travel

databaseasia3 Feb 8, 2012 - A personal selection of my favorite trends and future innovations. Comments

2012: The Year of the QR Code

qrcodeavengersexample Jan 7, 2012 - We're going to see an explosion of QR codes in print and ambient media as an obligatory inclusion. Here's why. Comments

Taking Mobile Banking to the Next Level

chaseapp Mar 21, 2011 - Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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