Super Bowl ads cost millions of dollars. Are they worth it?

Strategy & Leadership Super Bowl ads cost millions of dollars. Are they worth it?

5y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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What does the future hold for influencer marketing?

Social & Community What does the future hold for influencer marketing?

5y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

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How can augmented reality enhance the experience for sports fans?

Emerging Technology How can augmented reality enhance the experience for sports fans?

5y Mike O'Brien

How can augmented reality enhance the experience f...

As people continue to second-screen and expect more from venues, AR gives brands the opportunity to improve the experience. Read More...

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Chase CMO Kristin Lemkau and the evolution of the ad unit

Display Advertising Chase CMO Kristin Lemkau and the evolution of the ad unit

6y Mike O'Brien

Chase CMO Kristin Lemkau and the evolution of the ...

During a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...

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Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

Strategy & Leadership Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

6y Mike O'Brien

Mass one-to-one marketing: Procter & Gamble Ch...

At WHOSAY's ANA Masters of Marketing event, Procter & Gamble Chief Brand Officer Marc Pritchard discussed “mass one-to-one marketing" and why it's...

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NFL revises its short-sighted social media policy

NFL revises its short-sighted social media policy

7y Al Roberts

NFL revises its short-sighted social media policy

Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...

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Is Twitter's NFL live streaming a success?

Is Twitter's NFL live streaming a success?

8y Al Roberts

Is Twitter's NFL live streaming a success?

Having lost ground to rivals like Facebook, Instagram and Snapchat, Twitter has been investing heavily in live streaming, and one of its markets of pr...

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Eight social media skills for B2B brands to master

Eight social media skills for B2B brands to master

8y Mike O'Brien

Eight social media skills for B2B brands to master

When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...

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Brands' Snapchat handles: ClickZ's master list

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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NewFronts News: Merging video, data still the main focus for AOL

NewFronts News: Merging video, data still the main focus for AOL

8y Mike O'Brien

NewFronts News: Merging video, data still the main...

It's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the conte...

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Twitter 101: ClickZ attends Flight School

Twitter 101: ClickZ attends Flight School

8y Mike O'Brien

Twitter 101: ClickZ attends Flight School

Originally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...

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Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

8y Mike O'Brien

Big Game growth hacking: spotlight on Avocados Fro...

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...

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Super Bowl 50: Winners and losers

Super Bowl 50: Winners and losers

8y Mike O'Brien

Super Bowl 50: Winners and losers

How was Super Bowl 50 for advertisers? Hyundai and Doritos dominated the USA Today Ad Meter, while medicinal brands grossed us out. Read More...

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How was Snapchat's first Super Bowl?

How was Snapchat's first Super Bowl?

8y Mike O'Brien

How was Snapchat's first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...

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Three factors that determine Super Bowl success

Three factors that determine Super Bowl success

8y Mike O'Brien

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...

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Throwback Thursday: Acura's Leila Cesario reminisces the most 'super' Super Bowl ads

Throwback Thursday: Acura's Leila Cesario reminisces the most 'super' Super Bowl ads

8y Mike O'Brien

Throwback Thursday: Acura's Leila Cesario reminisc...

With the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recall...

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Super Bowl ad preview... superlatives edition!

Super Bowl ad preview... superlatives edition!

8y Mike O'Brien

Super Bowl ad preview... superlatives edition!

The Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...

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The 10 most cringeworthy social fails of 2015

The 10 most cringeworthy social fails of 2015

8y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

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As programmatic becomes more commonplace, what does that mean for creative?

As programmatic becomes more commonplace, what does that mean for creative?

8y Mike O'Brien

As programmatic becomes more commonplace, what doe...

Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...

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How to come back from venomous virality

How to come back from venomous virality

8y Mike O'Brien

How to come back from venomous virality

Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing wit...

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How will the IoT affect CPG brands?

How will the IoT affect CPG brands?

8y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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Beverage Brands Illustrate Importance of Online Content for Offline Products

Beverage Brands Illustrate Importance of Online Content for Offline Products

9y Mike O'Brien

Beverage Brands Illustrate Importance of Online Co...

Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...

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Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

9y Mike O'Brien

Tweets of the Week: McDonald's Says No; Everyone E...

Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snar...

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Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

9y Mike O'Brien

Why Budweiser's "Lost Dog" Ad Was a Brand Flop Aft...

The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...

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Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

9y Emily Alford

Verizon, AOL Finalize Deal to Launch Ad Supported ...

AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL program...

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The Gravitational Pull of Leadership

The Gravitational Pull of Leadership

9y Chris Copeland

The Gravitational Pull of Leadership

When companies like Apple and Amazon experience outrageous success and reshape an industry, it's often because of the visionary leadership of those pe...

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Bayern Munich Joins Tmall to Tap Chinese Fans

Bayern Munich Joins Tmall to Tap Chinese Fans

9y Sophie Loras

Bayern Munich Joins Tmall to Tap Chinese Fans

Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Read More...

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