Marketing News & Expert Advice
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NFL
AIDS Charity (RED) Launches Mobile Giving Campaign
Dec 4, 2012 - (RED) launched its first multi-channel mobile giving campaign timed around World AIDS Day and the holiday shopping season. Comments
Forbes Embraces Custom Brand Content With Social Video Play
Oct 3, 2012 -
The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on its new BrandVoice platform.
Comments
Marketers Get Primed for a Mobile Future
Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments
Toyota Bets on Yahoo's Strength in Fantasy Football
Sep 9, 2011 -
Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence.
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EA's New Media Sales Head to Focus on Cross-Platform
Apr 29, 2011 -
Video game publisher hopes to integrate brands in its gaming properties.
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The Blurring Borders of Latinos and Sports
Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments
Ex-Bazaarvoice CMO Returns With Mass Relevance
Dec 20, 2010 - Sam Decker is CEO of a new venture whose first product lets marketers leverage Twitter conversations about their brands. Comments
Pigskin and E-mail - A Winning Option
Sep 23, 2010 - Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Comments
Back-to-School, NFL Campaigns Tap Geo-Social Startup
Jul 30, 2010 - SCVNGR partners with Vikings, Patriots, and teen retailer Journeys. Comments
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