Marketing News & Expert Advice
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NFL
NFL Strikes Exclusive Deal With Twitter
Oct 1, 2013 - The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Comments
AIDS Charity (RED) Launches Mobile Giving Campaign
Dec 4, 2012 -
(RED) launched its first multi-channel mobile giving campaign timed around World AIDS Day and the holiday shopping season.
Comments
Forbes Embraces Custom Brand Content With Social Video Play
Oct 3, 2012 -
The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on its new BrandVoice platform.
Comments
Marketers Get Primed for a Mobile Future
Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments
Toyota Bets on Yahoo's Strength in Fantasy Football
Sep 9, 2011 -
Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence.
Comments
EA's New Media Sales Head to Focus on Cross-Platform
Apr 29, 2011 -
Video game publisher hopes to integrate brands in its gaming properties.
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The Blurring Borders of Latinos and Sports
Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments
Ex-Bazaarvoice CMO Returns With Mass Relevance
Dec 20, 2010 - Sam Decker is CEO of a new venture whose first product lets marketers leverage Twitter conversations about their brands. Comments
Pigskin and E-mail - A Winning Option
Sep 23, 2010 - Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Comments
Back-to-School, NFL Campaigns Tap Geo-Social Startup
Jul 30, 2010 - SCVNGR partners with Vikings, Patriots, and teen retailer Journeys. Comments
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