NFL

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Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments

Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engagement

Image of a horrible online troll at a computer May 20, 2014 - Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deeper engagement with customers? Comments

Learning From the Super Bowl and the NFL About CRM

shutterstock-159960029 Feb 10, 2014 - How the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Comments

ClickZ’s Super Bowl XLVIII Ad Preview

super-bowl-arnold-2 Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments

Who Makes Your Company's Most Important Decisions?

shutterstock-106597682 Nov 22, 2013 - On any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct and historical behaviors. Is your business doing the same? Comments

NFL Strikes Exclusive Deal With Twitter

twitter-nfl Oct 1, 2013 - The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Comments

AIDS Charity (RED) Launches Mobile Giving Campaign

red-charity Dec 4, 2012 - (RED) launched its first multi-channel mobile giving campaign timed around World AIDS Day and the holiday shopping season. Comments

Forbes Embraces Custom Brand Content With Social Video Play

forbes-cartier Oct 3, 2012 - The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on its new BrandVoice platform. Comments

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

Toyota Bets on Yahoo's Strength in Fantasy Football

toyota Sep 9, 2011 - Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence. Comments

EA's New Media Sales Head to Focus on Cross-Platform

dave-madden Apr 29, 2011 - Video game publisher hopes to integrate brands in its gaming properties. Comments

The Blurring Borders of Latinos and Sports

Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments

Ex-Bazaarvoice CMO Returns With Mass Relevance

Dec 20, 2010 - Sam Decker is CEO of a new venture whose first product lets marketers leverage Twitter conversations about their brands. Comments

Pigskin and E-mail - A Winning Option

Sep 23, 2010 - Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Comments

Back-to-School, NFL Campaigns Tap Geo-Social Startup

Jul 30, 2010 - SCVNGR partners with Vikings, Patriots, and teen retailer Journeys. Comments

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