Marketing News & Expert Advice
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NFL
Toyota Bets on Yahoo's Strength in Fantasy Football
Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence.
EA's New Media Sales Head to Focus on Cross-Platform
Video game publisher hopes to integrate brands in its gaming properties.
The Blurring Borders of Latinos and Sports
Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams.
Ex-Bazaarvoice CMO Returns With Mass Relevance
Sam Decker is CEO of a new venture whose first product lets marketers leverage Twitter conversations about their brands.
Pigskin and E-mail - A Winning Option
Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts.
Back-to-School, NFL Campaigns Tap Geo-Social Startup
SCVNGR partners with Vikings, Patriots, and teen retailer Journeys.
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