Marketing News & Expert Advice
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Nielsen
NFL Strikes Exclusive Deal With Twitter
Oct 1, 2013 - The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Comments
Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone
Jun 7, 2013 -
A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013.
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IWNY: Nielsen Study to Show How Tweets Boost TV Ratings
May 22, 2013 -
Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.
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ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
May 16, 2013 -
ABC executives report that the program will help them see the overall success of their advertising efforts.
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63% of Advertisers Say Brand Marketing Spending Will Increase in 2013
Apr 19, 2013 -
A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013.
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Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew
Apr 12, 2013 -
Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof is hard to come by.
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Native Video Ads More Effective Than Pre-Roll Ads
Mar 25, 2013 -
A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads.
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SocialGuide and Nielsen: Growing Power of Social TV
Mar 22, 2013 -
About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen.
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Mobile Searchers Take Action
Mar 13, 2013 -
Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports.
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Video Ad News, a Harbinger of Change
Mar 7, 2013 -
Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers.
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66% of Advertisers Integrate Social Ads Into Online Campaigns
Feb 13, 2013 -
Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey.
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Will Twittervision Transform US TV Advertising?
Oct 1, 2013 -
Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings.
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Nielsen: Younger Consumers Are Easier to Reach Online
Sep 30, 2013 -
Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than older ones.
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Battle of the Binge: New TV Habits Emerge
Sep 23, 2013 -
According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We have come to call this 'binge viewing', and it is both somewhat controversial, massively disruptive...
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Nielsen Study: Trust in Online Advertising Increasing
Sep 18, 2013 -
The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about brands.
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Apple and Android Fight for Hands of Smartphone Consumers
Aug 7, 2013 -
A new study by Nielsen looks into which operating system is winning the smartphone market.
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Nielsen Study Shows Global Ad Spend Struggling in Q1
Aug 2, 2013 -
Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pulse report.
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Facebook's Video Audience Bigger Than TV, According to Nielsen
Aug 1, 2013 -
A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks.
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Nielsen: Display Ads Grow by 26 Percent in Q1
Jul 26, 2013 -
According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013.
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Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance
Jun 27, 2013 -
Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K.
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Nielsen: Second-Screens Are Changing Consumers' TV Habits
Jun 19, 2013 -
Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen.
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