Marketing News & Expert Advice
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Nielsen
ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
May 16, 2013 - ABC executives report that the program will help them see the overall success of their advertising efforts. Comments
Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012
Dec 10, 2012 -
Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics.
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51% of Mobile Auto Searchers End Up Making a Purchase
Nov 14, 2012 -
New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car.
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Telecoms See the Largest Growth in Global Ad Spending
Nov 8, 2012 -
The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report.
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Global Internet Ad Spending Up 7.2%
Oct 18, 2012 -
Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report.
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Twitter Partners With Nielsen for Brand Campaign Surveys
Oct 3, 2012 -
For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the platform.
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Facebook and DataLogix Together for About a Year
Sep 25, 2012 -
Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases.
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Nearly 70% of Blacks Used Mobile for Shopping Research
Sep 24, 2012 -
A Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer.
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Nielsen's GRP-Inspired System Touts Several New Partners
Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments
Viewability and Online GRP Metrics Gain Traction
Sep 18, 2012 -
As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them.
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Borrell Refines Local Digital Ad Market Segments
Sep 10, 2012 -
Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets.
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63% of Advertisers Say Brand Marketing Spending Will Increase in 2013
Apr 19, 2013 -
A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013.
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Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew
Apr 12, 2013 -
Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof is hard to come by.
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Native Video Ads More Effective Than Pre-Roll Ads
Mar 25, 2013 -
A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads.
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SocialGuide and Nielsen: Growing Power of Social TV
Mar 22, 2013 -
About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen.
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Mobile Searchers Take Action
Mar 13, 2013 -
Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports.
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Video Ad News, a Harbinger of Change
Mar 7, 2013 -
Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers.
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66% of Advertisers Integrate Social Ads Into Online Campaigns
Feb 13, 2013 -
Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey.
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Global Ad Spend Grew 4.3% in Q3 2012
Jan 16, 2013 -
Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report.
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Consumers Most Annoyed by Ads on Social Networking Sites
Dec 13, 2012 -
A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad.
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Millennial Brain Responds Differently to Digital Media
Dec 11, 2012 -
Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may actually function differently.
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