Nielsen

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Nielsen Launches Final Test in Mobile Ad Measurement

Apr 18, 2014 - Nielsen kicks off its final pre-launch test as it moves into mobile as measurement. Comments

Media Rating Council Sets New Standards for Viewable Display Impressions

online-advertising Mar 31, 2014 - The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. Comments

How Trust Signals Can Double Your Conversions

Concept image of building trust Mar 28, 2014 - In addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing online conversion rates. Comments

Nielsen: 50 Percent of Americans Will Buy Wearable Tech

fitbytes-wearabletech-jawboneup Mar 26, 2014 - A recent report from Nielsen indicates that wearable technology will become the next big thing, with 50 percent of Americans surveyed likely to purchase the newest technology trend. Comments

IAB Releases In-Image Advertising Primer

iab Mar 20, 2014 - The paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Comments

Nielsen: TV and Online Advertising Will Merge by 2020

nielsen18 Mar 6, 2014 - A recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future. Comments

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

tmobile-hashtag Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

Digital Marketing People on the Move: January 2014 Roundup

z1510-kyla-jacobs-0828-2580-x-1843-rgb-hr Jan 31, 2014 - A roundup of many of the new hires, promotions, and other moves in the digital marketing industry at the beginning of 2014. Comments

Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars

nielsen18 Jan 29, 2014 - Nielsen's report reveals that display Internet advertising spend increased rapidly in Q3 2013, but TV still dominated global ad spend. Comments

Nielsen: APAC Leads Global Ad Spend in Q3 2013

asia-pacific-map3 Jan 24, 2014 - Nielsen released advertising expenditure trends in Q3 2013, showing growth in Asia Pacific and a slight decline in North America. Comments

Nielsen: 73% of Brand Tweeters Also Tweet About TV

nielsen18 Jan 17, 2014 - Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about TV as well. Comments

Facebook and YouTube Lead Mobile Online Activity [Study]

nielsen18 Dec 19, 2013 - As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Comments

Nielsen's Harris Interactive Buy Strengthens Insights for CPG and Media Clients

screen-shot-2013-11-26-at-2 Dec 2, 2013 - Nielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients. Comments

Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

measurement-tape Nov 25, 2013 - A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics. Comments

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

vindico-200x67 Nov 20, 2013 - The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. Comments

Buffalo Wild Wings Interacts With Football Fans on Mobile: Nielsen

buffalonielsen Nov 18, 2013 - Buffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement. Comments

Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads

More Consumers Watch YouTube Than Cable Nov 13, 2013 - Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. Comments

2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters

pic3 Oct 16, 2013 - Gains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to a new Nielsen report. Comments

NFL Strikes Exclusive Deal With Twitter

twitter-nfl Oct 1, 2013 - The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Comments

Will Twittervision Transform US TV Advertising?

twitter-tv1 Oct 1, 2013 - Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Comments

Nielsen: Younger Consumers Are Easier to Reach Online

metrics-that-matter Sep 30, 2013 - Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than older ones. Comments

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