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Nielsen: Older Adults Embracing Digital Video Viewing

Sep 9, 2014 - A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional TV screens. Comments

Video Ads Are "Taking Over" Spotify

shutterstock-200035424 Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms. Comments

Nielsen: Narrower-Targeted Ad Campaigns Perform Better

norms-wirepost-graphic1a Sep 5, 2014 - The number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic. Comments

Best Practices for Turning Back-to-School Searches Into Purchases

fathers-day-mobile-shopping Sep 2, 2014 - A recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping process. Comments

Social Media Is Not Just About Facebook, Especially In China

socialmediaengagement1 Aug 31, 2014 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Comments

Why Don't People Click on Mobile Advertisements?

mobileads Aug 25, 2014 - In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this? Comments

Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]

ClickZ Live Mobile App Aug 13, 2014 - Lee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Comments

Unruly Offers Nielsen Online Campaign Ratings Guarantee

unruly-nielsen-ocr-guarantee Aug 12, 2014 - Nielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure advertisers that their ads were not only viewed but were also seen by their desired audience. Comments

MediaCom and Google Collaborate to Develop a Mobile-First Mindset

mobile-video-view Aug 5, 2014 - Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This move indicates the growing importance of mobile advertising. Comments

Mobile Wallets Drive 40 Percent of Payment Activity

mobilesmartphones Jul 17, 2014 - Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which they do so. Comments

Americans Spend More Time Than Ever on Mobile Apps [Study]

nielsen18 Jul 8, 2014 - A Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average number of apps used per month has only seen a slight increase. Comments

Opportunistic On-Demand Users Spike Overall Video Viewing

video-on-demand Jul 1, 2014 - A new report from Nielsen shows that video on demand, or time-shifted content, is a fast-growing part of the television ecosystem, providing new and exciting opportunities for digital marketers. Comments

Marketers Must Combine TV and Digital Video Advertising – But How?

video-streaming-shutterstock-99918575 Jun 13, 2014 - Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers. Comments

How Can Brands Fight Online Video Fraud?

shutterstock-132959744 May 30, 2014 - In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third parties, experts say. Comments

ÜberTube vs. Brandcast: Is YouTube a Different Beast?

youtoube-all-three May 1, 2014 - YouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them. Comments

AOL Reveals 16 Original Programs at the NewFronts

aol-on Apr 29, 2014 - AOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-comparable audience measurement across all of its new series. Comments

The Promise of True Digital Measurement — and Its Betrayal

analytics-shutterstock-139983946 Apr 21, 2014 - The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement model, it is perhaps an even more potent indictment of the amped-up promises of digital analytics in general... Comments

Nielsen Launches Final Test in Mobile Ad Measurement

nielsen18 Apr 18, 2014 - Nielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Comments

Media Rating Council Sets New Standards for Viewable Display Impressions

online-advertising Mar 31, 2014 - The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. Comments

How Trust Signals Can Double Your Conversions

Concept image of building trust Mar 28, 2014 - In addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing online conversion rates. Comments

Nielsen: 50 Percent of Americans Will Buy Wearable Tech

fitbytes-wearabletech-jawboneup Mar 26, 2014 - A recent report from Nielsen indicates that wearable technology will become the next big thing, with 50 percent of Americans surveyed likely to purchase the newest technology trend. Comments

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