Marketing News & Expert Advice
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Nielsen
FTC Sees Privacy Failings in Mobile Apps for Kids
Agency examined hundreds of apps in the Apple App Store and Android Marketplace.
10 Social Media 2011 Highlights (Data Included)
A look at how marketers are integrating social media into their marketing plans.
Facebook's NY Expansion Includes Ad Talent
Marketing exec Carolyn Everson: "We're hiring."
Nielsen: Media Sellers Are Not Created Equal
Research firm examines the reach of three ad networks and a women's interest site for an advertiser.
New Yahoo Targeting Ripe for Holiday Shopping Season
Local targeting lets retailers and other advertisers target based on consumers' home addresses and measure impact on sales.
Facebook Draws More Video Viewers Than Hulu
Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen.
Latinos and Coupons: A Tale of Two Worlds
Why are Latinos hesitating to use coupons?
Nielsen: Asians Watch Most Web, Mobile Video
Report finds whites view less online and mobile video than other groups.
Facebook's Redesign: Will It Connect?
A technique to evaluate big ideas in digital media.
How Social Media Is Changing and What It Means for Your Marketing
Seven social media facts you need now.
Is the Corporate Website a Digital Dinosaur?
Social media and websites will co-exist. Here's why.
Nielsen's Online GRP System Gets Third-Party Stamp of Approval
The newly MRC-accredited ratings uses Facebook data to determine audience ages and gender.
Inside Nielsen's GRP-Like Online Ratings: Facebook Pings
Measurement service will pull age and gender data from Facebook.
Asians and Hispanics Dominate Online Video Consumption
Whites consume less online video than other major ethnic groups.
Nielsen's GRP-Styled Online Ratings to Launch on Aug. 15
System combines web, Facebook, and TV metrics.
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