Nielsen

metrics-that-matter

Nielsen: Younger Consumers Are Easier to Reach Online

Sep 30, 2013 - Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than older ones. Comments

Battle of the Binge: New TV Habits Emerge

tv-everywhere Sep 23, 2013 - According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We have come to call this 'binge viewing', and it is both somewhat controversial, massively disruptive... Comments

Nielsen Study: Trust in Online Advertising Increasing

Nielsen Logo Sep 18, 2013 - The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about brands. Comments

Apple and Android Fight for Hands of Smartphone Consumers

smartphone-os Aug 7, 2013 - A new study by Nielsen looks into which operating system is winning the smartphone market. Comments

Nielsen Study Shows Global Ad Spend Struggling in Q1

globalspend Aug 2, 2013 - Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pulse report. Comments

Facebook's Video Audience Bigger Than TV, According to Nielsen

facebook-homepage Aug 1, 2013 - A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks. Comments

Nielsen: Display Ads Grow by 26 Percent in Q1

nielsen-media-change Jul 26, 2013 - According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Comments

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

online-campaign-ratings Jun 27, 2013 - Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Comments

Nielsen: Second-Screens Are Changing Consumers' TV Habits

three-screens Jun 19, 2013 - Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen. Comments

Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

nielsen-smartphone-os Jun 7, 2013 - A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Comments

IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

tv-everywhere May 22, 2013 - Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Comments

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns

mobile-video May 16, 2013 - ABC executives report that the program will help them see the overall success of their advertising efforts. Comments

63% of Advertisers Say Brand Marketing Spending Will Increase in 2013

counting-money Apr 19, 2013 - A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Comments

Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew

google-research-deck Apr 12, 2013 - Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof is hard to come by. Comments

Native Video Ads More Effective Than Pre-Roll Ads

mobile-video Mar 25, 2013 - A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Comments

SocialGuide and Nielsen: Growing Power of Social TV

tv-everywhere Mar 22, 2013 - About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Comments

Mobile Searchers Take Action

nielsen-mobile-searches Mar 13, 2013 - Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. Comments

Video Ad News, a Harbinger of Change

cnet-got-milk Mar 7, 2013 - Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Comments

66% of Advertisers Integrate Social Ads Into Online Campaigns

shutterstock-87652201 Feb 13, 2013 - Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. Comments

Global Ad Spend Grew 4.3% in Q3 2012

globalspend Jan 16, 2013 - Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Comments

Consumers Most Annoyed by Ads on Social Networking Sites

angry-at-email Dec 13, 2012 - A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Comments

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