Marketing News & Expert Advice
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Nielsen
Global Ad Spend Grew 4.3% in Q3 2012
Jan 16, 2013 - Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Comments
Viewability and Online GRP Metrics Gain Traction
Sep 18, 2012 -
As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them.
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Borrell Refines Local Digital Ad Market Segments
Sep 10, 2012 -
Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets.
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Failure to Beat Nielsen Led Google to Pull Plug on TV Ads
Sep 2, 2012 -
Google tried to convince cable and satellite operators to license their set-top box data so it could compete with Nielsen ratings service.
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Study Finds Differences in Mobile Time-to-Purchase
Aug 8, 2012 - Mobile study shows that type of device connects to purchase behavior. Comments
Nielsen Strengthens TV to Online Ad Data Link
Aug 7, 2012 -
Nielsen is partnering with Specific Media, Undertone, Videology, and Adap.TV to help advertisers reach TV audiences online.
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IPTV Use on the Rise
Aug 1, 2012 -
Ten percent of homes have Internet protocol televisions
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Online Ad Spend Up 12% Globally in Q1
Jul 10, 2012 -
Nielsen said online ad spending rose 35% in the Middle East and Africa.
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Nielsen Acquires Vizu, Rocket Fuel Gets Funding
Jul 2, 2012 - Marketing News Roundup: Blip, Casale Media, MediaMind Comments
Study: Facebook Engagement About More Than Clicks
May 21, 2012 -
Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares.
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Moms 61% More Likely to Visit Pinterest
May 11, 2012 -
A Nielsen study shows moms are 35% more likely to shop for clothes online.
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Consumers Most Annoyed by Ads on Social Networking Sites
Dec 13, 2012 -
A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad.
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Millennial Brain Responds Differently to Digital Media
Dec 11, 2012 -
Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may actually function differently.
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Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012
Dec 10, 2012 -
Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics.
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51% of Mobile Auto Searchers End Up Making a Purchase
Nov 14, 2012 -
New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car.
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Telecoms See the Largest Growth in Global Ad Spending
Nov 8, 2012 -
The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report.
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Global Internet Ad Spending Up 7.2%
Oct 18, 2012 -
Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report.
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Twitter Partners With Nielsen for Brand Campaign Surveys
Oct 3, 2012 -
For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the platform.
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Facebook and DataLogix Together for About a Year
Sep 25, 2012 -
Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases.
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Nearly 70% of Blacks Used Mobile for Shopping Research
Sep 24, 2012 -
A Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer.
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Nielsen's GRP-Inspired System Touts Several New Partners
Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments
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