Nielsen

globalspend

Global Ad Spend Grew 4.3% in Q3 2012

Jan 16, 2013 - Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Comments

Viewability and Online GRP Metrics Gain Traction

nielsen-comscore-adaptv Sep 18, 2012 - As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Comments

Borrell Refines Local Digital Ad Market Segments

borrell-dmr Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments

Failure to Beat Nielsen Led Google to Pull Plug on TV Ads

tv Sep 2, 2012 - Google tried to convince cable and satellite operators to license their set-top box data so it could compete with Nielsen ratings service. Comments

Study Finds Differences in Mobile Time-to-Purchase

Aug 8, 2012 - Mobile study shows that type of device connects to purchase behavior. Comments

Nielsen Strengthens TV to Online Ad Data Link

tv-internet Aug 7, 2012 - Nielsen is partnering with Specific Media, Undertone, Videology, and Adap.TV to help advertisers reach TV audiences online. Comments

IPTV Use on the Rise

iptv-story-image Aug 1, 2012 - Ten percent of homes have Internet protocol televisions Comments

Online Ad Spend Up 12% Globally in Q1

nielsen-global-adview-pulse-by-media-q1-2012 Jul 10, 2012 - Nielsen said online ad spending rose 35% in the Middle East and Africa. Comments

Nielsen Acquires Vizu, Rocket Fuel Gets Funding

Jul 2, 2012 - Marketing News Roundup: Blip, Casale Media, MediaMind Comments

Study: Facebook Engagement About More Than Clicks

wildfire-tapout-facebook May 21, 2012 - Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares. Comments

Moms 61% More Likely to Visit Pinterest

nielsen-moms-infographic May 11, 2012 - A Nielsen study shows moms are 35% more likely to shop for clothes online. Comments

Consumers Most Annoyed by Ads on Social Networking Sites

angry-at-email Dec 13, 2012 - A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Comments

Millennial Brain Responds Differently to Digital Media

neurofocus Dec 11, 2012 - Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may actually function differently. Comments

Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

2012-marketing-highlights Dec 10, 2012 - Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Comments

51% of Mobile Auto Searchers End Up Making a Purchase

mobile-traffic Nov 14, 2012 - New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Comments

Telecoms See the Largest Growth in Global Ad Spending

nielsen-global-adview Nov 8, 2012 - The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Comments

Global Internet Ad Spending Up 7.2%

nielsen-global-adview-pulse-media-q2-2012 Oct 18, 2012 - Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Comments

Twitter Partners With Nielsen for Brand Campaign Surveys

twitter-bain Oct 3, 2012 - For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the platform. Comments

Facebook and DataLogix Together for About a Year

facebook-homepage Sep 25, 2012 - Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases. Comments

Nearly 70% of Blacks Used Mobile for Shopping Research

nielsen-blacks-mobile Sep 24, 2012 - A Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. Comments

Nielsen's GRP-Inspired System Touts Several New Partners

Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments

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