Marketing News & Expert Advice
|
|
|
Nielsen
FTC Sees Privacy Failings in Mobile Apps for Kids
Feb 16, 2012 -
Agency examined hundreds of apps in the Apple App Store and Android Marketplace.
Comments
10 Social Media 2011 Highlights (Data Included)
Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments
Facebook's NY Expansion Includes Ad Talent
Dec 2, 2011 - Marketing exec Carolyn Everson: "We're hiring." Comments
Nielsen: Media Sellers Are Not Created Equal
Nov 8, 2011 - Research firm examines the reach of three ad networks and a women's interest site for an advertiser. Comments
New Yahoo Targeting Ripe for Holiday Shopping Season
Nov 8, 2011 - Local targeting lets retailers and other advertisers target based on consumers' home addresses and measure impact on sales. Comments
Facebook Draws More Video Viewers Than Hulu
Nov 4, 2011 - Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Comments
Latinos and Coupons: A Tale of Two Worlds
Oct 25, 2011 - Why are Latinos hesitating to use coupons? Comments
Nielsen: Asians Watch Most Web, Mobile Video
Oct 20, 2011 -
Report finds whites view less online and mobile video than other groups.
Comments
Facebook's Redesign: Will It Connect?
Sep 26, 2011 - A technique to evaluate big ideas in digital media. Comments
How Social Media Is Changing and What It Means for Your Marketing
Sep 19, 2011 - Seven social media facts you need now. Comments
Online Ad Spend Up 12% Globally in Q1
Jul 10, 2012 -
Nielsen said online ad spending rose 35% in the Middle East and Africa.
Comments
Nielsen Acquires Vizu, Rocket Fuel Gets Funding
Jul 2, 2012 - Marketing News Roundup: Blip, Casale Media, MediaMind Comments
Study: Facebook Engagement About More Than Clicks
May 21, 2012 -
Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares.
Comments
Moms 61% More Likely to Visit Pinterest
May 11, 2012 -
A Nielsen study shows moms are 35% more likely to shop for clothes online.
Comments
Study: Motherhood Changes Rules for Marketing
Apr 20, 2012 - BabyCenter-Nielsen research reveals how women - once they become moms - change their media consumption and shopping behaviors. Comments
Google to Measure: Did Anyone See Your Ad?
Apr 19, 2012 -
Marketers praise Google's new tools, but question whether they will be effective enough.
Comments
AOL Adopts Nielsen GRP for Video Ads
Apr 16, 2012 - AOL advertisers will only pay for percentage of target audience actually hit. Comments
Nielsen: Most Black Americans 'OK' With Mobile Ads
Apr 12, 2012 - Survey also shows preferences for multimedia ads. Comments
Nielsen Tool Aims to Bridge TV-Digital Divide
Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments
Nielsen Report: Blogs Still on the Rise
Mar 12, 2012 - Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
