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Nielsen's GRP-Inspired System Touts Several New Partners

Matt Kapko  |  Display Advertising

Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments

Anna Maria Virzi  |  Strategies

Study: Motherhood Changes Rules for Marketing

Apr 20, 2012 - BabyCenter-Nielsen research reveals how women - once they become moms - change their media consumption and shopping behaviors. Comments

Anna Maria Virzi  |  Display Advertising

Google to Measure: Did Anyone See Your Ad?

google-colors Apr 19, 2012 - Marketers praise Google's new tools, but question whether they will be effective enough. Comments

Susan Kuchinskas  |  Video

AOL Adopts Nielsen GRP for Video Ads

Apr 16, 2012 - AOL advertisers will only pay for percentage of target audience actually hit. Comments

Christopher Heine  |  Mobile

Nielsen: Most Black Americans 'OK' With Mobile Ads

Apr 12, 2012 - Survey also shows preferences for multimedia ads. Comments

Douglas Quenqua  |  ROI Marketing

Nielsen Tool Aims to Bridge TV-Digital Divide

Mar 19, 2012 - New cross-platform campaign ratings system was developed with WPP. Comments

Susan Kuchinskas  |  Publishing

Nielsen Report: Blogs Still on the Rise

Mar 12, 2012 - Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Comments

Susan Kuchinskas  |  Mobile

FTC Sees Privacy Failings in Mobile Apps for Kids

kid-iphone-child-smartphone Feb 16, 2012 - Agency examined hundreds of apps in the Apple App Store and Android Marketplace. Comments

Heidi Cohen  |  Actionable Analysis

10 Social Media 2011 Highlights (Data Included)

Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments

Christopher Heine  |  Social Media

Facebook's NY Expansion Includes Ad Talent

Dec 2, 2011 - Marketing exec Carolyn Everson: "We're hiring." Comments

ClickZ Stats Staff  |  CPG

Nielsen: Media Sellers Are Not Created Equal

Nov 8, 2011 - Research firm examines the reach of three ad networks and a women's interest site for an advertiser. Comments

Kate Kaye  |  Video

Viewability and Online GRP Metrics Gain Traction

nielsen-comscore-adaptv Sep 18, 2012 - As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Comments

Kate Kaye  |  Local

Borrell Refines Local Digital Ad Market Segments

borrell-dmr Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments

Matt Kapko  |  Strategies

Failure to Beat Nielsen Led Google to Pull Plug on TV Ads

tv Sep 2, 2012 - Google tried to convince cable and satellite operators to license their set-top box data so it could compete with Nielsen ratings service. Comments

Susan Kuchinskas  |  Mobile

Study Finds Differences in Mobile Time-to-Purchase

Aug 8, 2012 - Mobile study shows that type of device connects to purchase behavior. Comments

Kate Kaye  |  Video

Nielsen Strengthens TV to Online Ad Data Link

tv-internet Aug 7, 2012 - Nielsen is partnering with Specific Media, Undertone, Videology, and Adap.TV to help advertisers reach TV audiences online. Comments

Daniel Mickens  |  Ad Industry Metrics

IPTV Use on the Rise

iptv-story-image Aug 1, 2012 - Ten percent of homes have Internet protocol televisions Comments

Melanie White  |  Ad Spend

Online Ad Spend Up 12% Globally in Q1

nielsen-global-adview-pulse-by-media-q1-2012 Jul 10, 2012 - Nielsen said online ad spending rose 35% in the Middle East and Africa. Comments

ClickZ News Staff  |  Strategies

Nielsen Acquires Vizu, Rocket Fuel Gets Funding

Jul 2, 2012 - Marketing News Roundup: Blip, Casale Media, MediaMind Comments

Susan Kuchinskas  |  Social Media

Study: Facebook Engagement About More Than Clicks

wildfire-tapout-facebook May 21, 2012 - Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares. Comments

Douglas Quenqua  |  Social Media

Moms 61% More Likely to Visit Pinterest

nielsen-moms-infographic May 11, 2012 - A Nielsen study shows moms are 35% more likely to shop for clothes online. Comments

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