Marketing News & Expert Advice
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Nielsen
Facebook Draws More Video Viewers Than Hulu
Nov 4, 2011 - Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Comments
Traffic to Top U.S. Sites Dipped in April
May 31, 2011 - Nine of the 10 most popular U.S. web properties saw fewer users in April. Comments
Niche Media Planning: Ad-Supported Mobile Games
May 31, 2011 - Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Comments
IAB Australia Gives Nielsen Exclusive Measurement Contract
May 25, 2011 - Deal is a triumph of consistency over competition. Comments
Facebook, Nielsen Developing New Online Consumer Panel
May 19, 2011 - Facebook disclosed panel to agencies. Comments
In Analytics, the Price of Light Is Less Than the Cost of Darkness
Apr 26, 2011 - What portion of an online company's marketing budget should be allocated to research and measurement? Comments
Why QR Codes Matter Now
Apr 4, 2011 - 10 ways to use QR codes in your marketing. Comments
Going Up Against the Old Guard
Mar 28, 2011 - Inspiration (and sometimes new insights) can come from some very unexpected places. Comments
Nielsen and ComScore in Legal Tussle Over Patents
Mar 23, 2011 - Nielsen accuses rival of violating intellectual property related to online measurement. Comments
The Missed Opportunity With Mobile
Mar 7, 2011 - Focusing entirely on the "out and about" consumer misses a significant opportunity. Comments
U.S. Online Video Use Up 45 Percent, Year-Over-Year
Mar 4, 2011 - Users streamed more videos and spent more time doing so in January 2011 compared with the same period the previous year. Comments
Latinos and Coupons: A Tale of Two Worlds
Oct 25, 2011 - Why are Latinos hesitating to use coupons? Comments
Nielsen: Asians Watch Most Web, Mobile Video
Oct 20, 2011 -
Report finds whites view less online and mobile video than other groups.
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Facebook's Redesign: Will It Connect?
Sep 26, 2011 - A technique to evaluate big ideas in digital media. Comments
How Social Media Is Changing and What It Means for Your Marketing
Sep 19, 2011 - Seven social media facts you need now. Comments
Is the Corporate Website a Digital Dinosaur?
Sep 15, 2011 - Social media and websites will co-exist. Here's why. Comments
Nielsen's Online GRP System Gets Third-Party Stamp of Approval
Sep 7, 2011 -
The newly MRC-accredited ratings uses Facebook data to determine audience ages and gender.
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Inside Nielsen's GRP-Like Online Ratings: Facebook Pings
Aug 12, 2011 -
Measurement service will pull age and gender data from Facebook.
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Asians and Hispanics Dominate Online Video Consumption
Aug 5, 2011 -
Whites consume less online video than other major ethnic groups.
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Nielsen's GRP-Styled Online Ratings to Launch on Aug. 15
Aug 3, 2011 - System combines web, Facebook, and TV metrics. Comments
Two-Thirds of Smartphone and Tablet Owners Use Them While Watching TV
Jun 10, 2011 -
Tablets are used mainly in the home, smartphones across a range of situations.
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