Nielsen

mobile-video

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns

May 16, 2013 - ABC executives report that the program will help them see the overall success of their advertising efforts. Comments

63% of Advertisers Say Brand Marketing Spending Will Increase in 2013

counting-money Apr 19, 2013 - A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Comments

Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew

google-research-deck Apr 12, 2013 - Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof is hard to come by. Comments

Native Video Ads More Effective Than Pre-Roll Ads

mobile-video Mar 25, 2013 - A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Comments

SocialGuide and Nielsen: Growing Power of Social TV

tv-everywhere Mar 22, 2013 - About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Comments

Mobile Searchers Take Action

nielsen-mobile-searches Mar 13, 2013 - Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. Comments

Video Ad News, a Harbinger of Change

cnet-got-milk Mar 7, 2013 - Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Comments

66% of Advertisers Integrate Social Ads Into Online Campaigns

shutterstock-87652201 Feb 13, 2013 - Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. Comments

Global Ad Spend Grew 4.3% in Q3 2012

globalspend Jan 16, 2013 - Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Comments

Consumers Most Annoyed by Ads on Social Networking Sites

angry-at-email Dec 13, 2012 - A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Comments

Millennial Brain Responds Differently to Digital Media

neurofocus Dec 11, 2012 - Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may actually function differently. Comments

Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

2012-marketing-highlights Dec 10, 2012 - Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Comments

51% of Mobile Auto Searchers End Up Making a Purchase

mobile-traffic Nov 14, 2012 - New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Comments

Telecoms See the Largest Growth in Global Ad Spending

nielsen-global-adview Nov 8, 2012 - The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Comments

Global Internet Ad Spending Up 7.2%

nielsen-global-adview-pulse-media-q2-2012 Oct 18, 2012 - Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Comments

Twitter Partners With Nielsen for Brand Campaign Surveys

twitter-bain Oct 3, 2012 - For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the platform. Comments

Facebook and DataLogix Together for About a Year

facebook-homepage Sep 25, 2012 - Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases. Comments

Nearly 70% of Blacks Used Mobile for Shopping Research

nielsen-blacks-mobile Sep 24, 2012 - A Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. Comments

Nielsen's GRP-Inspired System Touts Several New Partners

Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments

Viewability and Online GRP Metrics Gain Traction

nielsen-comscore-adaptv Sep 18, 2012 - As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Comments

Borrell Refines Local Digital Ad Market Segments

borrell-dmr Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments

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