Marketing News & Expert Advice
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Nike
Instagram Video: How Brands are Using Their 15 Seconds
Jul 23, 2013 - Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature. Comments
Nike Plans Real-Time Olympics Ads on Twitter
Jul 16, 2012 -
Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter.
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The Dawn of the Datasexual
Jul 3, 2012 -
How brands can leverage big data and better market to the connected generation.
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Vacationing With 2 Kids and 8+ Mobile Devices
Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments
UK Ad Regulator Warns Nike Footballers on Sponsor Tweets
Jun 20, 2012 -
The U.K.'s ASA told Nike to stop sponsored tweets of two footballers.
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It's Time for Digital to Go Physical!
Jun 8, 2012 - Cellphones and mobile devices have enabled engagement with customers to a whole new level but are brands prepared to use this effectively? Comments
Social Isn't Just About Throwing a Party 24/7
May 1, 2012 - A three-step recipe for a successful social media campaign across customers and segments. Comments
Techno + Health: The Future Is Here
Apr 26, 2012 -
How fitness apps and are helping me to lead a healthier life.
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How Social Principles Can Bring Business Value
Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments
Innovating the Supply Chain With Social Principles
Feb 20, 2012 -
While social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role.
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Digital Planning in 2012: 3 Resolutions To Keep
Feb 6, 2012 -
Instead of diving straight into digital executions, let's examine the bigger picture for this year.
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Lead With Purpose, Not With a Pitch
Jul 10, 2013 -
Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contributes to the greater good, and promotes the welfare of others.
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Nike Gears Customized Shoe Campaign to Instagram Users
Apr 26, 2013 -
Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its NikeiD campaign, which lets users design, share and purchase customized versions of Nike gear.
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Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch
Dec 29, 2012 -
Video-centric Beijing brand sells online only.
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The End of the TV-Centric Era
Nov 16, 2012 -
How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action.
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Building Mobile Communities That Boost Brand Loyalty
Oct 25, 2012 -
Should your brand invest in building a mobile community? Consider these factors.
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Report Sends Nike and Adidas to Head of Digital Marketing Class
Sep 25, 2012 -
Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric.
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What's Next for Social Media Marketing in China: Weibo or WeChat?
Sep 10, 2012 -
Tencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape.
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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Jul 31, 2012 -
Hashtag generated 400 tweets since Game 1.
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Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong
Jul 20, 2012 -
Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approach leveraging Facebook's social graph.
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The Digital Olympics
Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments
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