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Instagram Followers Don't Equal Engagement [Study]

Mar 13, 2015 - A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbucks maintain strong engagement. Comments

Social Media Week: Cult Brands Breed Community

Community Feb 27, 2015 - According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maintain loyal fans, who also have the power to convert detractors. Comments

Nike Uses Wearable Data to Recreate "Your Year"

nike-your-year Jan 29, 2015 - Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable across social media. Comments

Kohl's Teams Up With Fitness Bloggers for #MakeYourMove Campaign

kohls-storefront Jan 13, 2015 - As part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a conflict of interest? Comments

What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

YouTube is the world's largest video-sharing website Dec 9, 2014 - As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 2014. Comments

What Are the Most Shared Ads of 2014?

online-video-advertising Nov 20, 2014 - A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Comments

When Content Meets Social - Aligning the Content Message to the Social Medium

Social media Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts to adhere to the "zeitgeist" of each social platform. Comments

A Social Media Presence Isn’t Enough – Brands Need Engagement [Report]

Social Media Manager Jul 30, 2014 - A new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to avoiding alienating them. Comments

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

howard Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments

4 of the 10 Most Shared Video Ads of 2014 Are From World Cup

activa Jul 11, 2014 - The latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this year's Super Bowl cracked the top 10. Comments

The World Cup’s Gone Mobile

world-cup-mobile Jul 10, 2014 - The growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Comments

Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?

Mobile Targeting Jul 8, 2014 - There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great value to their consumers' lives. Comments

Non-Sponsors Generating Majority of World Cup Online Ad Shares

braziliant-brands-tracker-mid-tournament-2 Jun 26, 2014 - Brands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDonald's. Comments

YouTube Unveils APAC’s Top 10 Ads

youtube-logo Jun 20, 2014 - The video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reveals three trends in the video space. Comments

Brands Are Ready for a Socially Sophisticated 2014 World Cup

world-cup-brazil Jun 13, 2014 - This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming month? Comments

Nike, Samsung Top List of 'Braziliant' World Cup Brands

Unruly Braziliant Brands Tracker May 29, 2014 - Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Comments

Champs Sports Sees New Opportunities in "In-Moment" Marketing

champssports2 May 28, 2014 - The sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Comments

comScore’s Online Video Rankings for April Hold Steady

video-shutterstock-92000435 May 27, 2014 - In the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Comments

Google Search Interest in the World Cup Crushes the Super Bowl

world-cup-ball May 23, 2014 - The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined. Comments

Adidas to Customize Shoes With Instagram Photos

adidaslogo May 22, 2014 - By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Comments

Publishing Get Ready! The "Wearable Consolidation" Is Coming

wearable-technology-vectors Apr 25, 2014 - The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near future. Comments

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