Marketing News & Expert Advice
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Nike
Nike Gears Customized Shoe Campaign to Instagram Users
Apr 26, 2013 - Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its NikeiD campaign, which lets users design, share and purchase customized versions of Nike gear. Comments
Google Zeitgeist: The Lowdown on Brand-Related Searches
Dec 16, 2011 - A look at 2011's buzziest product-oriented queries. Comments
19 Brands Get New Twitter Pages in Time For Holidays
Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments
Nike Turns to Facebook for Action Sports Push
Jun 3, 2011 -
Aims to reach extreme sports fans on social platforms.
Comments
Tribal DDB Picks Up Creative Director, Planner in New York
Sep 9, 2010 - Seth Friedman joins as head of planning and Al Patton as creative director. Comments
Funding Fuels Tudou's Branded Original Video Plans
Aug 5, 2010 -
China's video sharing platform plans revenue model based on branded original content.
Comments
Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch
Dec 29, 2012 -
Video-centric Beijing brand sells online only.
Comments
The End of the TV-Centric Era
Nov 16, 2012 -
How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action.
Comments
Report Sends Nike and Adidas to Head of Digital Marketing Class
Sep 25, 2012 -
Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric.
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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Jul 31, 2012 -
Hashtag generated 400 tweets since Game 1.
Comments
The Digital Olympics
Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments
Nike Plans Real-Time Olympics Ads on Twitter
Jul 16, 2012 -
Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter.
Comments
Vacationing With 2 Kids and 8+ Mobile Devices
Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments
UK Ad Regulator Warns Nike Footballers on Sponsor Tweets
Jun 20, 2012 -
The U.K.'s ASA told Nike to stop sponsored tweets of two footballers.
Comments
Social Isn't Just About Throwing a Party 24/7
May 1, 2012 - A three-step recipe for a successful social media campaign across customers and segments. Comments
How Social Principles Can Bring Business Value
Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments
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