Marketing News & Expert Advice
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Nike
Google Zeitgeist: The Lowdown on Brand-Related Searches
Dec 16, 2011 - A look at 2011's buzziest product-oriented queries. Comments
19 Brands Get New Twitter Pages in Time For Holidays
Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments
Gamification for Sustainable Engagement
Jun 23, 2011 -
Consider these two points to understand what drives people to play games and how to apply it in marketing.
Comments
Nike Turns to Facebook for Action Sports Push
Jun 3, 2011 -
Aims to reach extreme sports fans on social platforms.
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Emergence of Connected Viewing
Apr 13, 2011 -
Connected viewing is gaining momentum and likely to redefine how we look at delivering brand experiences through content and advertising.
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Faux Social
Mar 16, 2011 -
Learn from the best and worst social marketing practices in India listed here.
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Building Sustainable Campaigns Through Platforms
Feb 15, 2011 -
Nike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards your brand.
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Is Jiepang the Answer to Foursquare in the Chinese Market?
Jan 13, 2011 -
Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region.
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Tribal DDB Picks Up Creative Director, Planner in New York
Sep 9, 2010 - Seth Friedman joins as head of planning and Al Patton as creative director. Comments
Funding Fuels Tudou's Branded Original Video Plans
Aug 5, 2010 -
China's video sharing platform plans revenue model based on branded original content.
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