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The End of the TV-Centric Era

Nov 16, 2012 - How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Comments

Building Mobile Communities That Boost Brand Loyalty

nikeplusfeatured Oct 25, 2012 - Should your brand invest in building a mobile community? Consider these factors. Comments

Report Sends Nike and Adidas to Head of Digital Marketing Class

nike-facebook Sep 25, 2012 - Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric. Comments

What's Next for Social Media Marketing in China: Weibo or WeChat?

wechatfeatured Sep 10, 2012 - Tencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Comments

Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong

makeitcounthk1 Jul 20, 2012 - Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approach leveraging Facebook's social graph. Comments

The Digital Olympics

Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments

Nike Plans Real-Time Olympics Ads on Twitter

nike-riseabove2 Jul 16, 2012 - Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Comments

The Dawn of the Datasexual

datafeatured Jul 3, 2012 - How brands can leverage big data and better market to the connected generation. Comments

Vacationing With 2 Kids and 8+ Mobile Devices

Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments

UK Ad Regulator Warns Nike Footballers on Sponsor Tweets

nike-asa-football Jun 20, 2012 - The U.K.'s ASA told Nike to stop sponsored tweets of two footballers. Comments

It's Time for Digital to Go Physical!

Jun 8, 2012 - Cellphones and mobile devices have enabled engagement with customers to a whole new level but are brands prepared to use this effectively? Comments

Social Isn't Just About Throwing a Party 24/7

May 1, 2012 - A three-step recipe for a successful social media campaign across customers and segments. Comments

Techno + Health: The Future Is Here

fitnessapp2 Apr 26, 2012 - How fitness apps and are helping me to lead a healthier life. Comments

How Social Principles Can Bring Business Value

Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments

Innovating the Supply Chain With Social Principles

warbyparkerfeatured Feb 20, 2012 - While social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role. Comments

Digital Planning in 2012: 3 Resolutions To Keep

tcbank-dreamrangers Feb 6, 2012 - Instead of diving straight into digital executions, let's examine the bigger picture for this year. Comments

Google Zeitgeist: The Lowdown on Brand-Related Searches

Dec 16, 2011 - A look at 2011's buzziest product-oriented queries. Comments

19 Brands Get New Twitter Pages in Time For Holidays

Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments

Gamification for Sustainable Engagement

flow2 Jun 23, 2011 - Consider these two points to understand what drives people to play games and how to apply it in marketing. Comments

Nike Turns to Facebook for Action Sports Push

nike-screenshot Jun 3, 2011 - Aims to reach extreme sports fans on social platforms. Comments

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