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Google Search Interest in the World Cup Crushes the Super Bowl

May 23, 2014 - The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined. Comments

Adidas to Customize Shoes With Instagram Photos

adidaslogo May 22, 2014 - By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Comments

Publishing Get Ready! The "Wearable Consolidation" Is Coming

wearable-technology-vectors Apr 25, 2014 - The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near future. Comments

10 Ways Your Brand Can Stand Out on Twitter

twitter-bird-blue-on-white Feb 25, 2014 - Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics... Comments

Instagram Showcases Best Brand Content to Inspire Businesses

instagramhandbook Feb 12, 2014 - The photo-sharing site's latest blog highlights promotion possibilities featuring the best brand moments on the platform. Comments

Instagram Video: How Brands are Using Their 15 Seconds

jobsthefilm-instagram-video Jul 23, 2013 - Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature. Comments

Lead With Purpose, Not With a Pitch

customers Jul 10, 2013 - Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contributes to the greater good, and promotes the welfare of others. Comments

Nike Gears Customized Shoe Campaign to Instagram Users

nike-instagram Apr 26, 2013 - Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its NikeiD campaign, which lets users design, share and purchase customized versions of Nike gear. Comments

Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch

lining Dec 29, 2012 - Video-centric Beijing brand sells online only. Comments

The End of the TV-Centric Era

static-tv Nov 16, 2012 - How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Comments

Building Mobile Communities That Boost Brand Loyalty

nikeplusfeatured Oct 25, 2012 - Should your brand invest in building a mobile community? Consider these factors. Comments

Report Sends Nike and Adidas to Head of Digital Marketing Class

nike-facebook Sep 25, 2012 - Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric. Comments

What's Next for Social Media Marketing in China: Weibo or WeChat?

wechatfeatured Sep 10, 2012 - Tencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Comments

Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong

makeitcounthk1 Jul 20, 2012 - Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approach leveraging Facebook's social graph. Comments

The Digital Olympics

Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments

Nike Plans Real-Time Olympics Ads on Twitter

nike-riseabove2 Jul 16, 2012 - Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Comments

The Dawn of the Datasexual

datafeatured Jul 3, 2012 - How brands can leverage big data and better market to the connected generation. Comments

Vacationing With 2 Kids and 8+ Mobile Devices

Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments

UK Ad Regulator Warns Nike Footballers on Sponsor Tweets

nike-asa-football Jun 20, 2012 - The U.K.'s ASA told Nike to stop sponsored tweets of two footballers. Comments

It's Time for Digital to Go Physical!

Jun 8, 2012 - Cellphones and mobile devices have enabled engagement with customers to a whole new level but are brands prepared to use this effectively? Comments

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