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Innovating the Supply Chain With Social Principles

Feb 20, 2012 - While social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role. Comments

Digital Planning in 2012: 3 Resolutions To Keep

tcbank-dreamrangers Feb 6, 2012 - Instead of diving straight into digital executions, let's examine the bigger picture for this year. Comments

Google Zeitgeist: The Lowdown on Brand-Related Searches

Dec 16, 2011 - A look at 2011's buzziest product-oriented queries. Comments

19 Brands Get New Twitter Pages in Time For Holidays

Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments

Gamification for Sustainable Engagement

flow2 Jun 23, 2011 - Consider these two points to understand what drives people to play games and how to apply it in marketing. Comments

Nike Turns to Facebook for Action Sports Push

nike-screenshot Jun 3, 2011 - Aims to reach extreme sports fans on social platforms. Comments

Emergence of Connected Viewing

nikefeatured Apr 13, 2011 - Connected viewing is gaining momentum and likely to redefine how we look at delivering brand experiences through content and advertising. Comments

Faux Social

fauxsocial Mar 16, 2011 - Learn from the best and worst social marketing practices in India listed here. Comments

Building Sustainable Campaigns Through Platforms

nikefeatured Feb 15, 2011 - Nike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards your brand. Comments

Is Jiepang the Answer to Foursquare in the Chinese Market?

jiepangfeatured Jan 13, 2011 - Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Comments

Tribal DDB Picks Up Creative Director, Planner in New York

Sep 9, 2010 - Seth Friedman joins as head of planning and Al Patton as creative director. Comments

Funding Fuels Tudou's Branded Original Video Plans

tudau-thatlovecomes Aug 5, 2010 - China's video sharing platform plans revenue model based on branded original content. Comments

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