Marketing News & Expert Advice
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Nissan
TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'
May 30, 2013 - A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment. Comments
VIDEO: An Interview With Omnicom Digital and Critical Mass
May 9, 2013 -
ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.
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Nissan Sentra Wants to Impress With Omar Epps
Apr 23, 2013 -
Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook program enables users to create and share personalized videos featuring House and MD actor, Omar Epps...
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Nissan Debuts Instagram Channel
Apr 2, 2013 -
The Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show.
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Nissan Test-Drives Newly Funded Scvngr
Jan 4, 2011 -
Carmaker looks to target young adults who may be interested in purchasing its compact "Juke" model.
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Strikin' It Rich - The Mobile Rich Media Revolution
Sep 21, 2010 - Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming video. Comments
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