Nissan

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Nissan Simplifies Testing While Amping Up Segmentation

May 6, 2015 - When Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured ultra-specific KPIs. Comments

3 Things We Learned From This Year’s Super Bowl Ads

football-image Feb 5, 2015 - Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials beyond television. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org. Comments

10 Reasons Why You Should Use Vine to Build Your Brand

vine Jul 15, 2014 - Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use Vine for your next campaign. Comments

Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

brandgtldoptions Apr 23, 2014 - The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising and marketing can we expect to see? Comments

Nissan Taps Leaf Owners to Drive More Electric Car Sales

nissan-11-full-page-cropped Mar 25, 2014 - Nissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions from existing owners. The site also includes photo and video content. Comments

Nissan 'Detour' Invites Customers to Take Virtual Test Drive

journey-kickoff Feb 5, 2014 - The 'detour' is a Google-Maps-based virtual test drive aimed at consumers who are researching cars online and will allow them to experience the 2014 Nissan Rogue. Comments

Nissan-Amazon Big Box Campaign Boosted by Social Media Leak

amazon-nissan Jan 30, 2014 - Nissan’s media agency TBWA had a clever idea for a marketing stunt: Why not let users order a car via Amazon.com? But it was the attention of a Reddit user that actually made the campaign go viral. Comments

Nissan Creates James Bond-Like Video, Asks Fans to 'Open the Briefcase'

nissan-briefcase Jan 6, 2014 - A new digital campaign modeled after the dapper British super-spy is intended to increase awareness of Nissan’s Rogue model. Comments

Nissan Asks New Yorkers to Say #HailYes to New Taxis

ny-taxi-hail-yes-01 Dec 10, 2013 - A campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow. Comments

Nissan’s Passion Genome Maps Shared Likes

passiongenome-2 Nov 1, 2013 - The interactive experience creates so-called Passion Portraits and illustrates shared Facebook likes in support of its 2014 Versa Note model, which the brand says has ample space to carry around whatever its consumers truly care about. Comments

TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'

wrangler-app May 30, 2013 - A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment. Comments

VIDEO: An Interview With Omnicom Digital and Critical Mass

omnicom May 9, 2013 - ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass. Comments

Nissan Sentra Wants to Impress With Omar Epps

sentra-epps Apr 23, 2013 - Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook program enables users to create and share personalized videos featuring House and MD actor, Omar Epps... Comments

Nissan Debuts Instagram Channel

nissaninstagram-1 Apr 2, 2013 - The Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show. Comments

Nissan Test-Drives Newly Funded Scvngr

nissan Jan 4, 2011 - Carmaker looks to target young adults who may be interested in purchasing its compact "Juke" model. Comments

Strikin' It Rich - The Mobile Rich Media Revolution

Sep 21, 2010 - Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming video. Comments

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