How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale
Content

How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personal...

5y Emily Alford

How Hyatt, Nissan, and Sony use Adobe Experience M...

Real world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...

View article
6 ways HQ Trivia could open up to advertisers
Digital Marketing

6 ways HQ Trivia could open up to advertisers

6y Mike O'Brien

6 ways HQ Trivia could open up to advertisers

We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...

View article
The middle: Where Nissan thinks IT and marketing should meet
Conference Coverage

The middle: Where Nissan thinks IT and marketing should meet

8y Mike O'Brien

The middle: Where Nissan thinks IT and marketing s...

Nissan's European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continue...

View article
Get the latest analysis and reports delivered to your inbox daily
Five ways to master marketing on Reddit
Social Media

Five ways to master marketing on Reddit

8y Tessa Wegert

Five ways to master marketing on Reddit

After years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their...

View article
And our favorite ads of 2015 are...
Asia

And our favorite ads of 2015 are...

8y Team ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

View article
Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games
Asia

Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games

9y Sophie Loras

Tweets of the Week: Prime Ministers, Bachelors, Cl...

The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Read More...

View article
Nissan Simplifies Testing While Amping Up Segmentation
Email

Nissan Simplifies Testing While Amping Up Segmentation

9y Emily Alford

Nissan Simplifies Testing While Amping Up Segmenta...

When Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured u...

View article
3 Things We Learned From This Year’s Super Bowl Ads
Marketing

3 Things We Learned From This Year’s Super Bowl Ads

9y Tessa Wegert

3 Things We Learned From This Year’s Super Bowl Ad...

Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials...

View article
ClickZ's Super Bowl XLIX Ad Preview
Media

ClickZ's Super Bowl XLIX Ad Preview

9y Mike O'Brien

ClickZ's Super Bowl XLIX Ad Preview

The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...

View article
10 Reasons Why You Should Use Vine to Build Your Brand
Social

10 Reasons Why You Should Use Vine to Build Your Brand

10y Bob Cargill

10 Reasons Why You Should Use Vine to Build Your B...

Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use...

View article
Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs
Data insights

Google and Samsung Among First to Sign New ICANN Registry Agreements for gT...

10y Jennifer Wolfe

Google and Samsung Among First to Sign New ICANN R...

The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...

View article
Nissan Taps Leaf Owners to Drive More Electric Car Sales
Automotive

Nissan Taps Leaf Owners to Drive More Electric Car Sales

10y Lisa Lacy

Nissan Taps Leaf Owners to Drive More Electric Car...

Nissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions...

View article
Nissan 'Detour' Invites Customers to Take Virtual Test Drive
Automotive

Nissan 'Detour' Invites Customers to Take Virtual Test Drive

10y Lisa Lacy

Nissan 'Detour' Invites Customers to Take Virtual ...

The 'detour' is a Google-Maps-based virtual test drive aimed at consumers who are researching cars online and will allow them to experience the 2014 N...

View article
Nissan-Amazon Big Box Campaign Boosted by Social Media Leak
Marketing

Nissan-Amazon Big Box Campaign Boosted by Social Media Leak

10y Mary Lisbeth D'Amico

Nissan-Amazon Big Box Campaign Boosted by Social M...

Nissan’s media agency TBWA had a clever idea for a marketing stunt: Why not let users order a car via Amazon.com? But it was the attention of a Reddit...

View article
Nissan Creates James Bond-Like Video, Asks Fans to 'Open the Briefcase'
Marketing

Nissan Creates James Bond-Like Video, Asks Fans to 'Open the Briefcase'

10y Lisa Lacy

Nissan Creates James Bond-Like Video, Asks Fans to...

A new digital campaign modeled after the dapper British super-spy is intended to increase awareness of Nissan’s Rogue model. Read More...

View article
Nissan Asks New Yorkers to Say #HailYes to New Taxis
Automotive

Nissan Asks New Yorkers to Say #HailYes to New Taxis

10y Susan Kuchinskas

Nissan Asks New Yorkers to Say #HailYes to New Tax...

A campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow. Read More...

View article
Nissan’s Passion Genome Maps Shared Likes
Marketing

Nissan’s Passion Genome Maps Shared Likes

10y Lisa Lacy

Nissan’s Passion Genome Maps Shared Likes

The interactive experience creates so-called Passion Portraits and illustrates shared Facebook likes in support of its 2014 Versa Note model, which th...

View article
TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'
Automotive

TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'

11y Matt Kapko

TBWA's Latest Work for Nissan and Wrangler Is 'Not...

A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity ...

View article
VIDEO: An Interview With Omnicom Digital and Critical Mass
Marketing

VIDEO: An Interview With Omnicom Digital and Critical Mass

11y Melanie White

VIDEO: An Interview With Omnicom Digital and Criti...

ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass....

View article
Nissan Sentra Wants to Impress With Omar Epps
Marketing

Nissan Sentra Wants to Impress With Omar Epps

11y Melanie White

Nissan Sentra Wants to Impress With Omar Epps

Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook ...

View article
Nissan Debuts Instagram Channel
Social

Nissan Debuts Instagram Channel

11y Lisa Lacy

Nissan Debuts Instagram Channel

The Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show. ...

View article
Nissan Test-Drives Newly Funded Scvngr
Social

Nissan Test-Drives Newly Funded Scvngr

13y Christopher Heine

Nissan Test-Drives Newly Funded Scvngr

Carmaker looks to target young adults who may be interested in purchasing its compact "Juke" model. Read More...

View article
Strikin' It Rich - The Mobile Rich Media Revolution
Marketing

Strikin' It Rich - The Mobile Rich Media Revolution

14y Jeremy Lockhorn

Strikin' It Rich - The Mobile Rich Media Revolutio...

Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming vi...

View article