Marketing News & Expert Advice
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Nokia
Skies the Limit for New Oreo App
Mar 1, 2013 - There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Skies. Putting its own twist on traditional mobile messaging, Oreo has partnered with Nokia to develop the Smartphone app, which is designed to connect... Comments
Nokia's Microsoft Deal Could Drive Mobile Ad Growth
Feb 11, 2011 -
Increased adoption of the Windows Phone 7 platform could present advertisers with more opportunities to reach users via mobile devices.
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Back to the Future: The Untapped Potential of 2.5G
Nov 24, 2010 -
With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted.
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How Businesses Should Respond to the Converging Social Mobile Network
Nov 19, 2010 -
As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels.
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Mobile Marketing: From Concept to Practice
Oct 9, 2010 -
Are you still using conventional media planning methods to manage new digital media?
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Apple and Google Continue Smartphone Growth in Europe
Sep 14, 2010 - Nokia continues to lose ground as the number of devices running Apple, Google, and RIM operating systems grow. Comments
Nokia Buys Mobile Application Analytics Firm
Aug 23, 2010 - Handset manufacturer follows competitors in investment in mobile analytics space. Comments
Indonesia: SoLoMo Opportunities and 2013 Mobile Trends [Video]
Jan 3, 2013 -
Nokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia.
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AT&T and Arnett Seek Personal Assistant
Dec 10, 2012 -
In a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com.
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Nokia Rolls Out $99 Phones With Microsoft Software in U.S.
Apr 9, 2012 - Microsoft ties big mobile hopes to new device. Comments
Nokia, Pepsi, and Coach Go Social for Chinese New Year
Feb 6, 2012 - Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Comments
Today's Mad Men Take Over an Evolving CES
Jan 25, 2012 - What does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications. Comments
Nokia Showcases Social Saavy in Indonesia
Nov 24, 2011 -
Campaign for mobile phone in Indonesia featured special social tool for consumers.
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China's Mobile Market Primer for Marketers, Q2 2011
Jul 6, 2011 -
Overview of mobile usage and adoption in China and what it means for marketers.
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Lego Takes Crowdsourcing up a Notch
Jun 20, 2011 -
At Cannes, co-creating products with consumers has become more than a smattering of buzzwords.
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Tips for Successful Integration of Search and Social Media Campaigns
May 11, 2011 -
Do not shortchange your social media campaign by ignoring paid media. Consider this three tips to make your content searchable.
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Branded Apps - Looking Beyond the iPhone
Mar 4, 2011 -
Brands need to care about Android, BlackBerry, and, yes, Nokia.
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