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LinkedIn Reaches 300 Million Members Amid Mobile Push

Apr 21, 2014 - The professional social network has reached more than 300 million users worldwide, as mobile remains a key focus. Comments

Skies the Limit for New Oreo App

oreoskies Mar 1, 2013 - There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Skies. Putting its own twist on traditional mobile messaging, Oreo has partnered with Nokia to develop... Comments

Indonesia: SoLoMo Opportunities and 2013 Mobile Trends [Video]

nokia Jan 3, 2013 - Nokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia. Comments

AT&T and Arnett Seek Personal Assistant

workforwill Dec 10, 2012 - In a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com. Comments

Nokia Rolls Out $99 Phones With Microsoft Software in U.S.

Apr 9, 2012 - Microsoft ties big mobile hopes to new device. Comments

Nokia, Pepsi, and Coach Go Social for Chinese New Year

Feb 6, 2012 - Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Comments

Today's Mad Men Take Over an Evolving CES

Jan 25, 2012 - What does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications. Comments

Nokia Showcases Social Saavy in Indonesia

nokia3c1 Nov 24, 2011 - Campaign for mobile phone in Indonesia featured special social tool for consumers. Comments

China's Mobile Market Primer for Marketers, Q2 2011

mobilechina Jul 6, 2011 - Overview of mobile usage and adoption in China and what it means for marketers. Comments

Lego Takes Crowdsourcing up a Notch

lego-shinkai Jun 20, 2011 - At Cannes, co-creating products with consumers has become more than a smattering of buzzwords. Comments

Tips for Successful Integration of Search and Social Media Campaigns

asiasearch May 11, 2011 - Do not shortchange your social media campaign by ignoring paid media. Consider this three tips to make your content searchable. Comments

Branded Apps - Looking Beyond the iPhone

nokia Mar 4, 2011 - Brands need to care about Android, BlackBerry, and, yes, Nokia. Comments

Nokia's Microsoft Deal Could Drive Mobile Ad Growth

htc7-trophy-lg Feb 11, 2011 - Increased adoption of the Windows Phone 7 platform could present advertisers with more opportunities to reach users via mobile devices. Comments

Back to the Future: The Untapped Potential of 2.5G

laysindiacontest Nov 24, 2010 - With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Comments

How Businesses Should Respond to the Converging Social Mobile Network

flipboard2 Nov 19, 2010 - As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Comments

Mobile Marketing: From Concept to Practice

mobile Oct 9, 2010 - Are you still using conventional media planning methods to manage new digital media? Comments

Apple and Google Continue Smartphone Growth in Europe

Sep 14, 2010 - Nokia continues to lose ground as the number of devices running Apple, Google, and RIM operating systems grow. Comments

Nokia Buys Mobile Application Analytics Firm

Aug 23, 2010 - Handset manufacturer follows competitors in investment in mobile analytics space. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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