Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks.
What does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications.
At Cannes, co-creating products with consumers has become more than a smattering of buzzwords.
Increased adoption of the Windows Phone 7 platform could present advertisers with more opportunities to reach users via mobile devices.
Nokia continues to lose ground as the number of devices running Apple, Google, and RIM operating systems grow.
Handset manufacturer follows competitors in investment in mobile analytics space.

June 6, 2012
1:00pm ET / 10:00am PT