Marketing News & Expert Advice
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Non-Profit/Advocacy
IKEA Wants Facebook Fans to Bring Friends to Stores
Dec 20, 2011 - Retailer's early 2012 effort combines individual stores with like-gating and philanthropy. Comments
Traditional Tops Social for Congressional Advocacy
Feb 1, 2011 -
Channels like Facebook, Twitter, and YouTube are important, but study shows traditional channels still hold more weight.
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Opportunities for Online Marketing in 2011
Jan 7, 2011 - A look at some downright boring – and practical – places in need of digital marketing care and attention. Comments
Green Up Your E-mail
Jul 9, 2008 - Three ways to make e-mail more environmentally friendly. Comments
It's Good to Do Good
Apr 23, 2003 - Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content. Comments
Web Freedom Groups Spar With Hollywood in SOPA Fight Online
Nov 16, 2011 -
Open Internet advocates warn against censorship as Hollywood backs an online piracy bill.
Comments
The Best Holiday Marketing Strategy
Oct 27, 2011 - Four ideas on how to engage with your customers during the upcoming holiday season. Comments
Amex's Facebook App Pushes 9/11 Volunteerism
Aug 23, 2011 -
Branded goodwill campaigns can be expected leading up to September 11.
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Charity Feeds Videos Across Web for Hunger Action Month
Aug 11, 2011 -
Feeding America focuses on awareness over fundraising for hunger campaign.
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Gay Marriage Foes Accused of Astroturfing
Aug 4, 2011 -
Gay marriage opponent switches sides, takes Facebook page, as supporters thrive online.
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Fuel Efficiency Campaign Targets Policy Makers
Jun 2, 2011 -
Buying web ads direct is still key on Capitol Hill.
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Group Targets Ad Pros Online in Anti-Fox News Campaign
May 24, 2011 -
Media Matters sparks ad buying controversy for Orbitz.
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Sierra Club Sows Young Supporter Base Through Video
Apr 15, 2011 -
A video-centric internship contest is introducing the group and its focus on preserving nature to younger people.
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#HelpJapan: Do's and Don'ts for Brands
Mar 17, 2011 -
StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves.
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Bing Apologizes for #SupportJapan Tweet
Mar 12, 2011 -
Critics say search engine's fundraiser crossed line.
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