Non-Profit/Advocacy

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How 10 Nonprofit Brands Roll on Twitter

May 19, 2015 - Many nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outperforming their business brethren. Comments

Email Strategy Changes Lives for Nonprofits

charity22 May 7, 2015 - For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time means more money for underprivileged Americans. Comments

Ad Campaign Uses Eerie Emoji to Protect Children From Online Sexual Abuse

emoji1 Jan 21, 2014 - Paris-based ad agency, Rosapark, has created a real-life emoji campaign aimed at warning parents of the dangers of online chatting for their children. Comments

Charity:water Turns to Outbrain to Spread the Word [Case Study]

charitywater3 Dec 12, 2013 - Charity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help it rise above the noise. Comments

Estee Lauder Asks People to Take Action Against Breast Cancer

bca-we-re-stronger-together2 Oct 22, 2013 - Estee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete breast-cancer fighting actions. Comments

IKEA Wants Facebook Fans to Bring Friends to Stores

ikea23 Dec 20, 2011 - Retailer's early 2012 effort combines individual stores with like-gating and philanthropy. Comments

Web Freedom Groups Spar With Hollywood in SOPA Fight Online

americancensorship11 Nov 16, 2011 - Open Internet advocates warn against censorship as Hollywood backs an online piracy bill. Comments

The Best Holiday Marketing Strategy

Oct 27, 2011 - Four ideas on how to engage with your customers during the upcoming holiday season. Comments

Amex's Facebook App Pushes 9/11 Volunteerism

amex-911 Aug 23, 2011 - Branded goodwill campaigns can be expected leading up to September 11. Comments

Charity Feeds Videos Across Web for Hunger Action Month

feedingamerica Aug 11, 2011 - Feeding America focuses on awareness over fundraising for hunger campaign. Comments

Gay Marriage Foes Accused of Astroturfing

freedomtomarry-video Aug 4, 2011 - Gay marriage opponent switches sides, takes Facebook page, as supporters thrive online. Comments

Fuel Efficiency Campaign Targets Policy Makers

go60ad-politico1 Jun 2, 2011 - Buying web ads direct is still key on Capitol Hill. Comments

Group Targets Ad Pros Online in Anti-Fox News Campaign

dropfox2 May 24, 2011 - Media Matters sparks ad buying controversy for Orbitz. Comments

Sierra Club Sows Young Supporter Base Through Video

sierraclub-internship Apr 15, 2011 - A video-centric internship contest is introducing the group and its focus on preserving nature to younger people. Comments

#HelpJapan: Do's and Don'ts for Brands

alibaba Mar 17, 2011 - StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves. Comments

Bing Apologizes for #SupportJapan Tweet

bing-supportjapan Mar 12, 2011 - Critics say search engine's fundraiser crossed line. Comments

Traditional Tops Social for Congressional Advocacy

capitolbuilding Feb 1, 2011 - Channels like Facebook, Twitter, and YouTube are important, but study shows traditional channels still hold more weight. Comments

Opportunities for Online Marketing in 2011

Jan 7, 2011 - A look at some downright boring – and practical – places in need of digital marketing care and attention. Comments

Green Up Your E-mail

Jul 9, 2008 - Three ways to make e-mail more environmentally friendly. Comments

It's Good to Do Good

Apr 23, 2003 - Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content. Comments

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