Non-Profit/Advocacy

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Ad Campaign Uses Eerie Emoji to Protect Children From Online Sexual Abuse

Jan 21, 2014 - Paris-based ad agency, Rosapark, has created a real-life emoji campaign aimed at warning parents of the dangers of online chatting for their children. Comments

Charity:water Turns to Outbrain to Spread the Word [Case Study]

charitywater3 Dec 12, 2013 - Charity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help it rise above the noise. Comments

Estee Lauder Asks People to Take Action Against Breast Cancer

bca-we-re-stronger-together2 Oct 22, 2013 - Estee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete breast-cancer fighting actions. Comments

IKEA Wants Facebook Fans to Bring Friends to Stores

ikea23 Dec 20, 2011 - Retailer's early 2012 effort combines individual stores with like-gating and philanthropy. Comments

Web Freedom Groups Spar With Hollywood in SOPA Fight Online

americancensorship11 Nov 16, 2011 - Open Internet advocates warn against censorship as Hollywood backs an online piracy bill. Comments

The Best Holiday Marketing Strategy

Oct 27, 2011 - Four ideas on how to engage with your customers during the upcoming holiday season. Comments

Amex's Facebook App Pushes 9/11 Volunteerism

amex-911 Aug 23, 2011 - Branded goodwill campaigns can be expected leading up to September 11. Comments

Charity Feeds Videos Across Web for Hunger Action Month

feedingamerica Aug 11, 2011 - Feeding America focuses on awareness over fundraising for hunger campaign. Comments

Gay Marriage Foes Accused of Astroturfing

freedomtomarry-video Aug 4, 2011 - Gay marriage opponent switches sides, takes Facebook page, as supporters thrive online. Comments

Fuel Efficiency Campaign Targets Policy Makers

go60ad-politico1 Jun 2, 2011 - Buying web ads direct is still key on Capitol Hill. Comments

Group Targets Ad Pros Online in Anti-Fox News Campaign

dropfox2 May 24, 2011 - Media Matters sparks ad buying controversy for Orbitz. Comments

Sierra Club Sows Young Supporter Base Through Video

sierraclub-internship Apr 15, 2011 - A video-centric internship contest is introducing the group and its focus on preserving nature to younger people. Comments

#HelpJapan: Do's and Don'ts for Brands

alibaba Mar 17, 2011 - StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves. Comments

Bing Apologizes for #SupportJapan Tweet

bing-supportjapan Mar 12, 2011 - Critics say search engine's fundraiser crossed line. Comments

Traditional Tops Social for Congressional Advocacy

capitolbuilding Feb 1, 2011 - Channels like Facebook, Twitter, and YouTube are important, but study shows traditional channels still hold more weight. Comments

Opportunities for Online Marketing in 2011

Jan 7, 2011 - A look at some downright boring – and practical – places in need of digital marketing care and attention. Comments

Green Up Your E-mail

Jul 9, 2008 - Three ways to make e-mail more environmentally friendly. Comments

It's Good to Do Good

Apr 23, 2003 - Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content. Comments

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