NYC

At Wired Store in Times Square, Buick Goes Mobile... and Aerial

A holiday installation uses tablets and wind to showcase the 2012 LaCrosse.

Lisa Lacy | Mobile Marketing | November 22, 2011

Coke's Mobile Director: We Lack Great Apps

Ad:tech panel produces candor and case studies.

Christopher Heine | Mobile Marketing | November 11, 2011

New Site for Aldo Shoes Appeals to Gamblers

Video meets casino games in push for fall/winter collection.

Lisa Lacy | Retail | September 6, 2011

Despite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit

Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats.

Christopher Heine | Mobile Marketing | August 3, 2011

Twitter Opens NYC Outpost, Snares Facebook Office Manager

It appears Twitter has hired away an NYC office manager from Facebook.

Kate Kaye | Social Media | August 1, 2011

Groupon Ads Running on New York Times' OOH Screens

Promos encourage mobile purchasing.

Christopher Heine | Social Commerce | July 25, 2011

How LivingSocial 'Instantly' Took NYC's 3rd Ave

iPads and 100 percent takes for merchants helped.

Christopher Heine | Social Commerce | June 9, 2011

Do Foursquare Flirtations Mean Fourth Term Run for Bloomberg?

"Mayor Mike" is suddenly all about checking in.

Christopher Heine | Social Media | May 13, 2011

NYC Mayor Bloomberg's Twitter Lesson for David Cameron

The rules for using Twitter in political campaigns are not yet written. Should the U.K.'s Conservative Leader get on board?

Kate Kaye | Conference Call | February 10, 2010

Video: A Talk with Bloomberg '09 Digital Strategist

View a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in conjunction with Personal Democracy Forum.

Kate Kaye | Politics & Advocacy | February 9, 2010

Bloomberg '09 Spent Over $2 Million on Digital Ads

Mayor's re-election campaign spent around $2.1 million on Web ads, four times what Hillary Clinton's presidential primary camp spent online.

Kate Kaye | Politics & Advocacy | February 2, 2010

Bloomberg Camp Paid to Help Build Twitter Followers

Bloomberg's recent NYC mayoral campaign may have gotten some help from a pay-per-tweet service.

Kate Kaye | Politics & Advocacy | December 2, 2009

NY's Bloomberg and Virginia's McDonnell Make Last Minute Ad Strike

Current use of the display ad tactic, introduced during the 2008 election, represents how it is becoming a standard part of the online get-out-the-vote arsenal.

Kate Kaye | Politics & Advocacy | November 3, 2009

From Bloomberg to Small Hoboken Campaign, Social Media Matters

Despite budget disparity, New York City Mayor Mike Bloomberg's and Hoboken Mayor Dawn Zimmer's campaigns consider Facebook and Twitter key components of their election strategies.

Kate Kaye | Politics & Advocacy | October 29, 2009