Marketing News & Expert Advice
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NYC
At Wired Store in Times Square, Buick Goes Mobile... and Aerial
Nov 22, 2011 - A holiday installation uses tablets and wind to showcase the 2012 LaCrosse. Comments
Bloomberg Camp Paid to Help Build Twitter Followers
Dec 2, 2009 - Bloomberg's recent NYC mayoral campaign may have gotten some help from a pay-per-tweet service. Comments
NY's Bloomberg and Virginia's McDonnell Make Last Minute Ad Strike
Nov 3, 2009 - Current use of the display ad tactic, introduced during the 2008 election, represents how it is becoming a standard part of the online get-out-the-vote arsenal. Comments
From Bloomberg to Small Hoboken Campaign, Social Media Matters
Oct 29, 2009 - Despite budget disparity, New York City Mayor Mike Bloomberg's and Hoboken Mayor Dawn Zimmer's campaigns consider Facebook and Twitter key components of their election strategies. Comments
Yanks' Posada Endorses Bloomberg in Web Ad
Oct 21, 2009 - Chances are, if you're in NYC, you've spotted a lot of ads for Mike Bloomberg online in recent months Comments
Coke's Mobile Director: We Lack Great Apps
Nov 11, 2011 - Ad:tech panel produces candor and case studies. Comments
New Site for Aldo Shoes Appeals to Gamblers
Sep 6, 2011 -
Video meets casino games in push for fall/winter collection.
Comments
Despite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit
Aug 3, 2011 -
Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats.
Comments
Twitter Opens NYC Outpost, Snares Facebook Office Manager
Aug 1, 2011 - It appears Twitter has hired away an NYC office manager from Facebook. Comments
Groupon Ads Running on New York Times' OOH Screens
Jul 25, 2011 -
Promos encourage mobile purchasing.
Comments
How LivingSocial 'Instantly' Took NYC's 3rd Ave
Jun 9, 2011 -
iPads and 100 percent takes for merchants helped.
Comments
Do Foursquare Flirtations Mean Fourth Term Run for Bloomberg?
May 13, 2011 -
"Mayor Mike" is suddenly all about checking in.
Comments
NYC Mayor Bloomberg's Twitter Lesson for David Cameron
Feb 10, 2010 - The rules for using Twitter in political campaigns are not yet written. Should the U.K.'s Conservative Leader get on board? Comments
Video: A Talk with Bloomberg '09 Digital Strategist
Feb 9, 2010 - View a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in conjunction with Personal Democracy Forum. Comments
Bloomberg '09 Spent Over $2 Million on Digital Ads
Feb 2, 2010 - Mayor's re-election campaign spent around $2.1 million on Web ads, four times what Hillary Clinton's presidential primary camp spent online. Comments
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