NYC

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Toyota Shares Manufacturing Process With Consumers

Apr 10, 2015 - Bringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into shareable music videos. Comments

Spotlight On: Tribal Worldwide's Rich Guest

tribal-logo-oranger Oct 27, 2014 - Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his dislike of "technoecstasy." Comments

Turning Dialect Into Data

keywords-seo-writing Oct 23, 2014 - U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber criminals, the technology has recently expanded into the marketing world. Comments

Amazon to Open Its First Physical Store

unhappy-amazon Oct 10, 2014 - Amazon is reportedly expanding from online to offline with a 34th Street location in Manhattan, right in time for the holidays. It's still being very secretive about the rumors, though. Comments

Social TV Tweeters = Greater Consumers

Twitter Logo Sep 12, 2014 - Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers. Comments

Saks Beefs Up Social Commerce With the Shoppable Selfie

saksstyle Sep 4, 2014 - The department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Comments

Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

brandgtldoptions Apr 23, 2014 - The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising and marketing can we expect to see? Comments

At Wired Store in Times Square, Buick Goes Mobile... and Aerial

buick-wired Nov 22, 2011 - A holiday installation uses tablets and wind to showcase the 2012 LaCrosse. Comments

Coke's Mobile Director: We Lack Great Apps

Nov 11, 2011 - Ad:tech panel produces candor and case studies. Comments

New Site for Aldo Shoes Appeals to Gamblers

slots3 Sep 6, 2011 - Video meets casino games in push for fall/winter collection. Comments

Despite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit

nysemc Aug 3, 2011 - Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats. Comments

Twitter Opens NYC Outpost, Snares Facebook Office Manager

Aug 1, 2011 - It appears Twitter has hired away an NYC office manager from Facebook. Comments

Groupon Ads Running on New York Times' OOH Screens

giardinipizza Jul 25, 2011 - Promos encourage mobile purchasing. Comments

How LivingSocial 'Instantly' Took NYC's 3rd Ave

lsd Jun 9, 2011 - iPads and 100 percent takes for merchants helped. Comments

Do Foursquare Flirtations Mean Fourth Term Run for Bloomberg?

bloomberg-quimbyforno2slot May 13, 2011 - "Mayor Mike" is suddenly all about checking in. Comments

NYC Mayor Bloomberg's Twitter Lesson for David Cameron

Feb 10, 2010 - The rules for using Twitter in political campaigns are not yet written. Should the U.K.'s Conservative Leader get on board? Comments

Video: A Talk with Bloomberg '09 Digital Strategist

Feb 9, 2010 - View a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in conjunction with Personal Democracy Forum. Comments

Bloomberg '09 Spent Over $2 Million on Digital Ads

Feb 2, 2010 - Mayor's re-election campaign spent around $2.1 million on Web ads, four times what Hillary Clinton's presidential primary camp spent online. Comments

Bloomberg Camp Paid to Help Build Twitter Followers

Dec 2, 2009 - Bloomberg's recent NYC mayoral campaign may have gotten some help from a pay-per-tweet service. Comments

NY's Bloomberg and Virginia's McDonnell Make Last Minute Ad Strike

Nov 3, 2009 - Current use of the display ad tactic, introduced during the 2008 election, represents how it is becoming a standard part of the online get-out-the-vote arsenal. Comments

From Bloomberg to Small Hoboken Campaign, Social Media Matters

Oct 29, 2009 - Despite budget disparity, New York City Mayor Mike Bloomberg's and Hoboken Mayor Dawn Zimmer's campaigns consider Facebook and Twitter key components of their election strategies. Comments

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