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Are Facebook's Instant Articles the Next Wave in Branded Content?

May 13, 2015 - Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPhone app. Comments

90 Percent of Goldman Sachs' Marketing Is Digital

goldman-sachs-building-image Mar 12, 2015 - Amanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of digital marketing, with an emphasis on content and social. Comments

Gigaom’s Demise: What’s the Future of Digital Publishing?

publishers Mar 11, 2015 - The tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Comments

Why Mobile Web Still Matters in 2015

shutterstock-152196302 Jan 7, 2015 - With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Comments

Did Native Advertising Just Have the Best Summer Ever?

nyt-native-ad Sep 4, 2014 - Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. Comments

Interactive Prudential Banner Uses NYT Content to Promote New Site

pru-nyt-1 Apr 8, 2013 - The banner, which invited readers to enter dates to see New York Times cover pages from the days they were born, ran on NYTimes.com on Tuesday. Comments

Ralph Lauren Embeds Brand in NY Times Olympics iPad App

ralphlauren-olympics8 Aug 2, 2012 - Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Comments

New York Times Digital Chief Nisenholtz to Retire

nisenholtz-190 Nov 7, 2011 - Nisenholtz helped give the Times its reputation for digital innovation. Comments

7 Questions for Online Publishers Association's Pam Horan

Nov 4, 2011 - Trade association president discusses outlook for publishers and advertisers in 2012. Comments

NYC Magazine Touts Foursquare Kings

Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments

Last Week in Ads: Converse, Heineken [Gallery]

catchmeifyoucan-musical-nytimes-nyregion Sep 6, 2011 - Shark Night sinks its choppers into Yahoo Movies, and more. Comments

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

twitter-promo-chart-march-good Apr 6, 2011 - Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Comments

The Paywall Cometh and It's Not a Big Deal

Mar 25, 2011 - A look at the ripple effects of The New York Times paywall. Comments

NYT Closes Paywall Loophole, Restricts Bing Search Traffic

nytipad Mar 22, 2011 - Initial subscription plan singled out Google in capping inbound links from search. Comments

NYT Paywall Details: 20 Free Articles, Canada Launch Today

nytimesdigital Mar 17, 2011 - Overages will be tolerated for readers clicking search and social media links. Comments

JCPenney's SEO No-No - How You Can Avoid a Similar Fate

Mar 14, 2011 - It takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be detrimental in the long run. Comments

QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks

Feb 28, 2011 - QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Comments

Study: Online Cooks Seek Utility in Online Ads

Oct 29, 2010 - Devoted chefs are most engaged by coupons, nutrition information, and other value-adds, says About.com. Comments

The Pareto Principle: Applying the 80/20 Rule to Your Business

Mar 11, 2002 - A small portion of your business is generating the bulk of productivity and profitability. That's the Pareto principle. Your job is to identify and leverage it. Here's how. Comments

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