Marketing News & Expert Advice
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NYTimes.com
Interactive Prudential Banner Uses NYT Content to Promote New Site
Apr 8, 2013 - The banner, which invited readers to enter dates to see New York Times cover pages from the days they were born, ran on NYTimes.com on Tuesday. Comments
QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks
Feb 28, 2011 - QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Comments
Study: Online Cooks Seek Utility in Online Ads
Oct 29, 2010 - Devoted chefs are most engaged by coupons, nutrition information, and other value-adds, says About.com. Comments
The Pareto Principle: Applying the 80/20 Rule to Your Business
Mar 11, 2002 - A small portion of your business is generating the bulk of productivity and profitability. That's the Pareto principle. Your job is to identify and leverage it. Here's how. Comments
Ralph Lauren Embeds Brand in NY Times Olympics iPad App
Aug 2, 2012 -
Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing.
Comments
New York Times Digital Chief Nisenholtz to Retire
Nov 7, 2011 -
Nisenholtz helped give the Times its reputation for digital innovation.
Comments
7 Questions for Online Publishers Association's Pam Horan
Nov 4, 2011 - Trade association president discusses outlook for publishers and advertisers in 2012. Comments
NYC Magazine Touts Foursquare Kings
Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments
Last Week in Ads: Converse, Heineken [Gallery]
Sep 6, 2011 -
Shark Night sinks its choppers into Yahoo Movies, and more.
Comments
ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends
Apr 6, 2011 -
Tech and telecom brands accounted for 39 percent of the Promoted Trends in March.
Comments
The Paywall Cometh and It's Not a Big Deal
Mar 25, 2011 - A look at the ripple effects of The New York Times paywall. Comments
NYT Closes Paywall Loophole, Restricts Bing Search Traffic
Mar 22, 2011 -
Initial subscription plan singled out Google in capping inbound links from search.
Comments
NYT Paywall Details: 20 Free Articles, Canada Launch Today
Mar 17, 2011 -
Overages will be tolerated for readers clicking search and social media links.
Comments
JCPenney's SEO No-No - How You Can Avoid a Similar Fate
Mar 14, 2011 - It takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be detrimental in the long run. Comments
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