Octopus

privacy2

Data Privacy – Whose Responsibility Is it Anyway?

Jan 11, 2011 - Are consumers taking the same level of care and attention when they are signing up to reward programmes in super markets and department stores? Comments

Privacy and E-mail Best Practices

privacy Sep 29, 2010 - Good standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more likely to buy something. Comments

Data, Privacy, and the Consumer

octopus Sep 13, 2010 - What marketers can learn from the frenzy over the Octopus Rewards programme. Comments

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Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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