Data Privacy – Whose Responsibility Is it Anyway?

Jan 11, 2011 - Are consumers taking the same level of care and attention when they are signing up to reward programmes in super markets and department stores? Comments

Privacy and E-mail Best Practices

privacy Sep 29, 2010 - Good standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more likely to buy something. Comments

Data, Privacy, and the Consumer

octopus Sep 13, 2010 - What marketers can learn from the frenzy over the Octopus Rewards programme. Comments

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