Jan 11, 2011 - Are consumers taking the same level of care and attention when they are signing up to reward programmes in super markets and department stores? Comments
Sep 29, 2010 - Good standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more likely to buy something. Comments
Sep 13, 2010 - What marketers can learn from the frenzy over the Octopus Rewards programme. Comments
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
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