Ogilvy

patrickogilvy

Social@Ogilvy: 2014 Is the Year of Search in Indonesia [VIDEO]

Mar 27, 2014 - Patrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch the video to find out more. Comments

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

sxsw-banner Mar 6, 2014 - ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly, wearables is a popular theme. Comments

Digital Marketing People on the Move: Feb 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 4, 2014 - February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executive vice president. Comments

Writing for Search: Where Meta Tags Meet David Ogilvy

womantyping Feb 24, 2014 - Is it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies was writing great copy that was memorable and that spoke to the (human) reader? Comments

How Much Does Transparency Matter in Native Advertising?

native-ads Jan 10, 2014 - As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Comments

5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird

Retro Typewriter Dec 12, 2013 - David Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for today's marketers, especially in email copywriting. Comments

Nesquik’s #NationalBunny EarsDay Flops

nesquik Sep 20, 2013 - Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation. Comments

AKQA Grabs Former Ogilvy CD to Lead Verizon Wireless

sung-chang-akqa Jun 6, 2012 - Indie agency has already hired 30 people to help manage the Verizon account. Comments

Facebook's Global Ambitions Lure Advertisers

facebook-in-asia Apr 5, 2012 - How the digital giant's worldwide march affects brands, agencies, and vendors. Comments

Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA

Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments

Lessons From a Real-Life 'Mad Woman'

Oct 25, 2011 - Wisdom from advertising legend Jane Maas. Comments

Top Digital Creative Lars Bastholm Exits Ogilvy

lars-bastholm May 23, 2011 - Bastholm moves on two years after joining from AKQA. Comments

MediaVest Hires Sarah Baehr, Former Media Lead at Razorfish

Oct 5, 2010 - Appointment unites the agency's digital and print spending activities under one reporting structure. Comments

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