Old Navy


Brands strategize as Black Friday moves online

Nov 16, 2015 - By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holiday shopping becomes more digital. Comments

3 Back-to-School Marketing Strategies With Merit

shop-back-to-school-shutterstock-303577307 Aug 13, 2015 - Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently target consumers. Comments

Mobile 2015: 4 Trends to Watch

2015-firework Nov 20, 2014 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Comments

Native Ad Transparency – Are We Clear?

yahoomovies-ge Sep 11, 2014 - Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, does that even matter? Comments

Yahoo Style Takes a Splash at Native Advertising

Yahoo Sep 5, 2014 - The latest in a series of online magazines with which Yahoo is rebranding itself, Yahoo Style has ads that blend in with its fashion features. Comments

Old Navy Buys Into 'Brad World' on Bravo

bravo-oldnavy Mar 14, 2013 - Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its spring tagline for "It's a Brad Brad World." Comments

Old Navy Says 'Deck the Web'

dtw3 Dec 5, 2012 - At midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a web page with iconic images. Comments

Old Navy Targets Hispanics With Online Telenovela

telenovela-oldnavy Oct 21, 2011 - Telemundo partnership results in six-week branded video saga. Comments

Social Game Publishers Compete for Old Navy's Business

old-navy-r1 Mar 3, 2011 - Clothing retailer worked with RadiumOne to create a brand integration contest between publishers. Comments

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