Marketing News & Expert Advice
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Old Spice
Old Spice Takes Over YouTube in Viral Marketing Push
May 14, 2013 - Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels. Comments
Scene in Cannes: Reenact a Famous Viral Ad [Video]
Jun 20, 2011 - Popular ads get personal with green screen reenactments, courtesy of YouTube. Comments
4 Ways Video Can Help Your Social Media Marketing Success
Jun 8, 2011 - Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals. Comments
Old Spice Man Returns Ahead of Super Bowl Sunday
Jan 26, 2011 -
New TV spot will be seeded online by an Old Spice "superfan."
Comments
Enhancing Ad Campaigns With CRM
Jan 20, 2011 - If you can combine customer appreciation, authenticity, and effort with your existing online media, you may end up with a campaign that serves two vital goals instead of one. Comments
10 Social Media 2010 Highlights (Data Included)
Dec 27, 2010 - From the Gulf oil spill to the FIFA World Cup, social media is all about events and issues that matter to people. Comments
10 Guidelines for Creating Great Social Media Content
Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments
Why Social Media Lets David Kick Goliath's Ads
Nov 18, 2010 - It is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Comments
Understanding That Viral Isn't Really Social Media
Sep 29, 2010 - While viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Comments
Advertising in an Attention-Managed Society
Aug 18, 2010 - Attention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS feed readers. Comments
Old Spice's Teachable Moment for Content Marketing
Aug 9, 2010 - 7 recommendations for creating actionable content. Comments
Video Killed the Pre-Roll Star
May 14, 2013 -
Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through.
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Old Spice Wraps Up Wild Week With Mr. Wolfdog
Mar 18, 2013 -
The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp.
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New Old Spice-Inspired Brand Personas Heat Up Viral Video
May 17, 2012 - A handful of brands that followed the Old Spice model still managed to achieve their goals. Comments
Want Attention? Take a Risk
Apr 5, 2012 - A five-step plan to build risk into your marketing programs. Comments
Memorable Campaigns of 2011
Jan 5, 2012 - Brands show us that when it comes to online media, we haven't done it all yet. Comments
10 Social Media 2011 Highlights (Data Included)
Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments
Old Spice Guy Goes Cross-Platform for Holiday Campaign
Dec 7, 2011 -
Old Spice Guy gets a little more depth this holiday season courtesy of Wieden+Kennedy.
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Old Spice's Fabio Campaign by Numbers
Aug 5, 2011 -
Brand finds success refreshing YouTube-based campaign.
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Fabio and Mustafa Duel for Old Spice Crown
Jul 27, 2011 -
Old Spice Guy returns to confront his replacement, Fabio.
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Old Spice, Pay With a Tweet, Arcade Fire Win Cyber Lions at Cannes
Jun 22, 2011 -
Grand Prix winners reflect rising diversity of digital campaigns.
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