Old Spice

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Old Spice 'Smellcome to Manhood' Keeps Spraying in Views

Feb 5, 2014 - The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Comments

Old Spice Takes Over YouTube in Viral Marketing Push

old-spice-shave May 14, 2013 - Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels. Comments

Video Killed the Pre-Roll Star

online-video May 14, 2013 - Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through. Comments

Old Spice Wraps Up Wild Week With Mr. Wolfdog

old-spice Mar 18, 2013 - The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Comments

New Old Spice-Inspired Brand Personas Heat Up Viral Video

May 17, 2012 - A handful of brands that followed the Old Spice model still managed to achieve their goals. Comments

Want Attention? Take a Risk

Apr 5, 2012 - A five-step plan to build risk into your marketing programs. Comments

Memorable Campaigns of 2011

Jan 5, 2012 - Brands show us that when it comes to online media, we haven't done it all yet. Comments

10 Social Media 2011 Highlights (Data Included)

Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments

Old Spice Guy Goes Cross-Platform for Holiday Campaign

manta-clause-old-spice Dec 7, 2011 - Old Spice Guy gets a little more depth this holiday season courtesy of Wieden+Kennedy. Comments

Old Spice's Fabio Campaign by Numbers

fabio Aug 5, 2011 - Brand finds success refreshing YouTube-based campaign. Comments

Fabio and Mustafa Duel for Old Spice Crown

fabio Jul 27, 2011 - Old Spice Guy returns to confront his replacement, Fabio. Comments

Old Spice, Pay With a Tweet, Arcade Fire Win Cyber Lions at Cannes

clickz-cannes-goldenlionface-336x300 Jun 22, 2011 - Grand Prix winners reflect rising diversity of digital campaigns. Comments

Scene in Cannes: Reenact a Famous Viral Ad [Video]

Jun 20, 2011 - Popular ads get personal with green screen reenactments, courtesy of YouTube. Comments

4 Ways Video Can Help Your Social Media Marketing Success

Jun 8, 2011 - Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals. Comments

The Digital Wake-up Call for FMCG Marketers

evianbabiescampaign May 13, 2011 - Simple approaches to digital marketing can produce exceptional results. Consider these examples. Comments

Building Social Currency: 3 Things You Need to Know

jensmartwater May 9, 2011 - To create a campaign that will go viral, you'll need social currency – consider this framework. Comments

Social Media Marketing: Are You a Leader or Follower?

leader Jan 26, 2011 - The rise of social will influence how you develop marketing campaigns, but are you capitalising on it or waiting for others to set the rules for you. Comments

Old Spice Man Returns Ahead of Super Bowl Sunday

old-spice-redux Jan 26, 2011 - New TV spot will be seeded online by an Old Spice "superfan." Comments

Enhancing Ad Campaigns With CRM

Jan 20, 2011 - If you can combine customer appreciation, authenticity, and effort with your existing online media, you may end up with a campaign that serves two vital goals instead of one. Comments

10 Social Media 2010 Highlights (Data Included)

Dec 27, 2010 - From the Gulf oil spill to the FIFA World Cup, social media is all about events and issues that matter to people. Comments

10 Guidelines for Creating Great Social Media Content

Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments

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