Mar 18, 2013 - The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Comments
Jan 26, 2011 -
New TV spot will be seeded online by an Old Spice "superfan."
Comments
Jan 20, 2011 - If you can combine customer appreciation, authenticity, and effort with your existing online media, you may end up with a campaign that serves two vital goals instead of one. Comments
Dec 27, 2010 - From the Gulf oil spill to the FIFA World Cup, social media is all about events and issues that matter to people. Comments
Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments
Nov 18, 2010 - It is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Comments
Sep 29, 2010 - While viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Comments
Aug 18, 2010 - Attention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS feed readers. Comments
Aug 9, 2010 - 7 recommendations for creating actionable content. Comments
Aug 5, 2010 - Going viral requires amazing creative and a concept that is appealing across many segments. Comments
Jul 19, 2010 - Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes? Comments
May 17, 2012 - A handful of brands that followed the Old Spice model still managed to achieve their goals. Comments
Apr 5, 2012 - A five-step plan to build risk into your marketing programs. Comments
Jan 5, 2012 - Brands show us that when it comes to online media, we haven't done it all yet. Comments
Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments
Dec 7, 2011 -
Old Spice Guy gets a little more depth this holiday season courtesy of Wieden+Kennedy.
Comments
Aug 5, 2011 -
Brand finds success refreshing YouTube-based campaign.
Comments
Jul 27, 2011 -
Old Spice Guy returns to confront his replacement, Fabio.
Comments
Jun 22, 2011 -
Grand Prix winners reflect rising diversity of digital campaigns.
Comments
Jun 20, 2011 - Popular ads get personal with green screen reenactments, courtesy of YouTube. Comments
Jun 8, 2011 - Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals. Comments
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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