Marketing News & Expert Advice
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Old Spice
Want Attention? Take a Risk
A five-step plan to build risk into your marketing programs.
Memorable Campaigns of 2011
Brands show us that when it comes to online media, we haven't done it all yet.
10 Social Media 2011 Highlights (Data Included)
A look at how marketers are integrating social media into their marketing plans.
Old Spice Guy Goes Cross-Platform for Holiday Campaign
Old Spice Guy gets a little more depth this holiday season courtesy of Wieden+Kennedy.
Old Spice's Fabio Campaign by Numbers
Brand finds success refreshing YouTube-based campaign.
Fabio and Mustafa Duel for Old Spice Crown
Old Spice Guy returns to confront his replacement, Fabio.
Old Spice, Pay With a Tweet, Arcade Fire Win Cyber Lions at Cannes
Grand Prix winners reflect rising diversity of digital campaigns.
Scene in Cannes: Reenact a Famous Viral Ad [Video]
Popular ads get personal with green screen reenactments, courtesy of YouTube.
4 Ways Video Can Help Your Social Media Marketing Success
Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals.
Old Spice Man Returns Ahead of Super Bowl Sunday
New TV spot will be seeded online by an Old Spice "superfan."
Enhancing Ad Campaigns With CRM
If you can combine customer appreciation, authenticity, and effort with your existing online media, you may end up with a campaign that serves two vital goals instead of one.
10 Social Media 2010 Highlights (Data Included)
From the Gulf oil spill to the FIFA World Cup, social media is all about events and issues that matter to people.
10 Guidelines for Creating Great Social Media Content
Creating media that can "go viral" is a lot like becoming a successful stand-up comic.
Why Social Media Lets David Kick Goliath's Ads
It is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success.
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