Old Spice

Why Social Media Lets David Kick Goliath's Ads

Nov 18, 2010 - It is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Comments

Understanding That Viral Isn't Really Social Media

Sep 29, 2010 - While viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Comments

Advertising in an Attention-Managed Society

Aug 18, 2010 - Attention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS feed readers. Comments

Old Spice's Teachable Moment for Content Marketing

Aug 9, 2010 - 7 recommendations for creating actionable content. Comments

Old Spice Guy - Ridiculously Handsome, Ridiculous Metrics

Aug 5, 2010 - Going viral requires amazing creative and a concept that is appealing across many segments. Comments

Behind the Scenes With Wieden+Kennedy and Old Spice

Jul 19, 2010 - Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes? Comments

Old Spice Campaign Generated 35 Million Video Views in Seven Days

Jul 19, 2010 - A by-the-numbers look at the Old Spice guy's 183 YouTube videos, created in response to questions from users in social media channels. Comments

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