Jan 26, 2011 - New TV spot will be seeded online by an Old Spice "superfan." Comments
Jan 20, 2011 - If you can combine customer appreciation, authenticity, and effort with your existing online media, you may end up with a campaign that serves two vital goals instead of one. Comments
Dec 27, 2010 - From the Gulf oil spill to the FIFA World Cup, social media is all about events and issues that matter to people. Comments
Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments
Nov 18, 2010 - It is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Comments
Sep 29, 2010 - While viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Comments
Aug 18, 2010 - Attention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS feed readers. Comments
Aug 9, 2010 - 7 recommendations for creating actionable content. Comments
Aug 5, 2010 - Going viral requires amazing creative and a concept that is appealing across many segments. Comments
Jul 19, 2010 - Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes? Comments
Jul 19, 2010 - A by-the-numbers look at the Old Spice guy's 183 YouTube videos, created in response to questions from users in social media channels. Comments
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