Nov 18, 2010 - It is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Comments
Sep 29, 2010 - While viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Comments
Aug 18, 2010 - Attention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS feed readers. Comments
Aug 9, 2010 - 7 recommendations for creating actionable content. Comments
Aug 5, 2010 - Going viral requires amazing creative and a concept that is appealing across many segments. Comments
Jul 19, 2010 - Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes? Comments
Jul 19, 2010 - A by-the-numbers look at the Old Spice guy's 183 YouTube videos, created in response to questions from users in social media channels. Comments
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014