Marketing News & Expert Advice
|
|
|
Old Spice
Understanding That Viral Isn't Really Social Media
Sep 29, 2010 - While viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Comments
Advertising in an Attention-Managed Society
Aug 18, 2010 - Attention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS feed readers. Comments
Old Spice's Teachable Moment for Content Marketing
Aug 9, 2010 - 7 recommendations for creating actionable content. Comments
Old Spice Guy - Ridiculously Handsome, Ridiculous Metrics
Aug 5, 2010 - Going viral requires amazing creative and a concept that is appealing across many segments. Comments
Behind the Scenes With Wieden+Kennedy and Old Spice
Jul 19, 2010 - Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes? Comments
Old Spice Campaign Generated 35 Million Video Views in Seven Days
Jul 19, 2010 - A by-the-numbers look at the Old Spice guy's 183 YouTube videos, created in response to questions from users in social media channels. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
