Marketing News & Expert Advice
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Olympics
Forbes Embraces Custom Brand Content With Social Video Play
Oct 3, 2012 - The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on its new BrandVoice platform. Comments
When More Is Too Much
Aug 3, 2012 -
How NBC has failed miserably in its execution of live-streaming the Olympics on its site.
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British Airways Turns Olympics Tweets into Digital Symphony
Aug 2, 2012 -
BA campaign gives life to mood of fans by measuring how British supporters respond to the games.
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Ralph Lauren Embeds Brand in NY Times Olympics iPad App
Aug 2, 2012 -
Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing.
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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Jul 31, 2012 -
Hashtag generated 400 tweets since Game 1.
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Will Latinos Keep the American Dream Alive?
Jul 31, 2012 -
The increase of Latino youth is fueling America's economic growth.
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Reinvention and Controversy Surround Olympic Content Marketing Efforts
Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments
The Data Olympics
Jul 25, 2012 - What uses of data will athletes, broadcasters, and sponsors come up with during the London Olympics? Comments
Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage
Jul 20, 2012 -
Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet.
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Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint
Jul 20, 2012 -
A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London.
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The Digital Olympics
Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments
Report Sends Nike and Adidas to Head of Digital Marketing Class
Sep 25, 2012 -
Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric.
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So How'd We Do? Revisiting 'The Digital Olympics'
Aug 31, 2012 - How Twitter, NBC, BBC, and others fared during the London Olympics. Comments
Olympics Comedown
Aug 23, 2012 -
Some great data analysis ideas we can take away from the London Olympics.
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Roger Black Endorses Twitter Use for Olympics Athletes [Video]
Aug 22, 2012 -
Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy.
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Smartphones Put Email on the Podium
Aug 15, 2012 -
What's an advertiser to do if they want to win the race to the best mobile impression?
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Brands Reflect and Score Olympics Facebook Apps
Aug 14, 2012 -
Citi grabbed its most likes and most People Talking About This during the week ending August 2.
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Sports Marketers Hope for Olympic Committee Reversal on Social Media
Aug 9, 2012 -
Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500.
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Majority in US and UK Said They'd Interact with Mobile Olympics Ads
Aug 7, 2012 -
Around three out of four US and UK consumers said they'd follow their country's team on their mobile device, says an IAB study.
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Turkish Airlines Asks Olympics Goers to Fly QR Flags
Aug 7, 2012 -
The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London.
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Olympics Searches Up 10X in First Week of London Games
Aug 7, 2012 -
Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets.
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