Olympics

world-cup-ball

Google Search Interest in the World Cup Crushes the Super Bowl

May 23, 2014 - The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined. Comments

Marketing Automation and Olympic Figure Skating: Why Arbitrary Opinions Are the Enemy

automation-shutterstock-136061006 Mar 4, 2014 - There are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are lead scoring and nurture marketing. Comments

Twitter Brand Relevance and the Evolution of the Hashtag

twitter-hashtag-cloud Feb 13, 2014 - As hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appealing. Comments

Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

itsourtimeapp Feb 11, 2014 - Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen. Comments

Mobile Devices Lead Online Video Views, Adobe Says

mobile-video-view Feb 4, 2014 - 100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcast and on-demand ads with targeted ads tailored for various devices. Comments

Cultural Commentary Creates Winning Twitter Campaigns

luvs-lullabylift Jan 30, 2014 - Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to the conversation and getting in the way. Comments

McDonald’s and Olympic Athletes Ask Fans to Send #CheersToSochi

mcdonalds-cheers-to-sochi Jan 28, 2014 - Fast-food giant McDonald's has launched a social campaign to send #CheersToSochi and connect fans with Olympic athletes. Comments

Tokyo 2020 - A Legacy of Experience?

tokyo2020 Oct 24, 2013 - With high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the world. Here's what to look out for if you're a marketer. Comments

The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

global-adviews-q3 Apr 11, 2013 - The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Comments

Forbes Embraces Custom Brand Content With Social Video Play

forbes-cartier Oct 3, 2012 - The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on its new BrandVoice platform. Comments

Report Sends Nike and Adidas to Head of Digital Marketing Class

nike-facebook Sep 25, 2012 - Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric. Comments

So How'd We Do? Revisiting 'The Digital Olympics'

Aug 31, 2012 - How Twitter, NBC, BBC, and others fared during the London Olympics. Comments

Olympics Comedown

usainbolt Aug 23, 2012 - Some great data analysis ideas we can take away from the London Olympics. Comments

Roger Black Endorses Twitter Use for Olympics Athletes [Video]

rogerblack-7 Aug 22, 2012 - Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy. Comments

Smartphones Put Email on the Podium

facebook-mobile Aug 15, 2012 - What's an advertiser to do if they want to win the race to the best mobile impression? Comments

Brands Reflect and Score Olympics Facebook Apps

ge-healthyshare Aug 14, 2012 - Citi grabbed its most likes and most People Talking About This during the week ending August 2. Comments

Sports Marketers Hope for Olympic Committee Reversal on Social Media

laurynwilliams-twitter Aug 9, 2012 - Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500. Comments

Majority in US and UK Said They'd Interact with Mobile Olympics Ads

iab-mobile-olympics Aug 7, 2012 - Around three out of four US and UK consumers said they'd follow their country's team on their mobile device, says an IAB study. Comments

Turkish Airlines Asks Olympics Goers to Fly QR Flags

turkish-airlines-image Aug 7, 2012 - The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Comments

Olympics Searches Up 10X in First Week of London Games

Olympics Aug 7, 2012 - Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Comments

When More Is Too Much

londoneyeinnight Aug 3, 2012 - How NBC has failed miserably in its execution of live-streaming the Olympics on its site. Comments

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