How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

AR & VR How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

6y Mike O'Brien

How Oreo, 7-Eleven and The New York Times are thin...

Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’v...

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Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

6y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

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Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

Strategy & Leadership Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

6y Mike O'Brien

Mass one-to-one marketing: Procter & Gamble Ch...

At WHOSAY's ANA Masters of Marketing event, Procter & Gamble Chief Brand Officer Marc Pritchard discussed “mass one-to-one marketing" and why it's...

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From the horse's mouth: Three expert tips from three different brands

From the horse's mouth: Three expert tips from three different brands

8y Mike O'Brien

From the horse's mouth: Three expert tips from thr...

We covered ClickZ Live New York pretty thoroughly, but couldn't get everything. With a week to reflect, here are expert tips from some of the most pop...

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Tweets of the Week: Holidays for lovers, presidents, winos

Tweets of the Week: Holidays for lovers, presidents, winos

8y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...

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#GivingTuesday reflects the changing landscape of online fundraising

#GivingTuesday reflects the changing landscape of online fundraising

8y Yuyu Chen

#GivingTuesday reflects the changing landscape of ...

#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation....

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Knowing When to Comment Is Crucial in Content Marketing #CZLTO

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

9y Mike O'Brien

Knowing When to Comment Is Crucial in Content Mark...

At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...

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Core Strength Is Key, Both In Athletics and Marketing #CZLTO

Core Strength Is Key, Both In Athletics and Marketing #CZLTO

9y Mike O'Brien

Core Strength Is Key, Both In Athletics and Market...

Brand excellence trickles down to the podium, according to Canadian Olympic Committee CMO Derek Kent, who discussed the importance of social during h...

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General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?

General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?

9y Emily Alford

General Mills and #CallMeCaitlyn: Is the Middle of...

Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former...

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What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

9y Greg Jarboe

What Were the Top 10 YouTube Videos, Ads, and Coll...

As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 20...

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Google Search Interest in the World Cup Crushes the Super Bowl

Google Search Interest in the World Cup Crushes the Super Bowl

10y Greg Jarboe

Google Search Interest in the World Cup Crushes th...

The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour d...

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Marketing Automation and Olympic Figure Skating: Why Arbitrary Opinions Are the Enemy

Marketing Automation and Olympic Figure Skating: Why Arbitrary Opinions Are the Enemy

10y Kevin Miller

Marketing Automation and Olympic Figure Skating: W...

There are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are...

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Twitter Brand Relevance and the Evolution of the Hashtag

Twitter Brand Relevance and the Evolution of the Hashtag

10y Tessa Wegert

Twitter Brand Relevance and the Evolution of the H...

As hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appeal...

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Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

10y Lisa Lacy

Team USA Sponsors Seek to Support Olympians Despit...

Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additi...

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Mobile Devices Lead Online Video Views, Adobe Says

Mobile Devices Lead Online Video Views, Adobe Says

10y Susan Kuchinskas

Mobile Devices Lead Online Video Views, Adobe Says

100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcas...

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Cultural Commentary Creates Winning Twitter Campaigns

Cultural Commentary Creates Winning Twitter Campaigns

10y Tessa Wegert

Cultural Commentary Creates Winning Twitter Campai...

Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to ...

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McDonald’s and Olympic Athletes Ask Fans to Send #CheersToSochi

McDonald’s and Olympic Athletes Ask Fans to Send #CheersToSochi

10y Lisa Lacy

McDonald’s and Olympic Athletes Ask Fans to Send #...

Fast-food giant McDonald's has launched a social campaign to send #CheersToSochi and connect fans with Olympic athletes. Read More...

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Tokyo 2020 - A Legacy of Experience?

Tokyo 2020 - A Legacy of Experience?

10y Jeff Lippold

Tokyo 2020 - A Legacy of Experience?

With high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the...

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The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

11y James Dohnert

The Olympics and U.S. Presidential Election Accele...

The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Read M...

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Forbes Embraces Custom Brand Content With Social Video Play

Forbes Embraces Custom Brand Content With Social Video Play

12y Susan Kuchinskas

Forbes Embraces Custom Brand Content With Social V...

The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on ...

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Report Sends Nike and Adidas to Head of Digital Marketing Class

Report Sends Nike and Adidas to Head of Digital Marketing Class

12y Mary Lisbeth D'Amico

Report Sends Nike and Adidas to Head of Digital Ma...

Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric....

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So How'd We Do? Revisiting 'The Digital Olympics'

So How'd We Do? Revisiting 'The Digital Olympics'

12y Andrew Solmssen

So How'd We Do? Revisiting 'The Digital Olympics'

How Twitter, NBC, BBC, and others fared during the London Olympics. Read More...

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Olympics Comedown

Olympics Comedown

12y John D'Arcy

Olympics Comedown

Some great data analysis ideas we can take away from the London Olympics. Read More...

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Roger Black Endorses Twitter Use for Olympics Athletes [Video]

Roger Black Endorses Twitter Use for Olympics Athletes [Video]

12y Rosalie Marshall

Roger Black Endorses Twitter Use for Olympics Athl...

Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy. Read More...

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Smartphones Put Email on the Podium

Smartphones Put Email on the Podium

12y Dave Hendricks

Smartphones Put Email on the Podium

What's an advertiser to do if they want to win the race to the best mobile impression? Read More...

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Brands Reflect and Score Olympics Facebook Apps

Brands Reflect and Score Olympics Facebook Apps

12y Matt Kapko

Brands Reflect and Score Olympics Facebook Apps

Citi grabbed its most likes and most People Talking About This during the week ending August 2. Read More...

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Sports Marketers Hope for Olympic Committee Reversal on Social Media

Sports Marketers Hope for Olympic Committee Reversal on Social Media

12y Matt Kapko

Sports Marketers Hope for Olympic Committee Revers...

Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500. Read More...

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