Marketing News & Expert Advice
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Olympics
The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend
Apr 11, 2013 - The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Comments
Olympics Searches Up 10X in First Week of London Games
Aug 7, 2012 -
Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets.
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When More Is Too Much
Aug 3, 2012 -
How NBC has failed miserably in its execution of live-streaming the Olympics on its site.
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British Airways Turns Olympics Tweets into Digital Symphony
Aug 2, 2012 -
BA campaign gives life to mood of fans by measuring how British supporters respond to the games.
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Ralph Lauren Embeds Brand in NY Times Olympics iPad App
Aug 2, 2012 -
Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing.
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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Jul 31, 2012 -
Hashtag generated 400 tweets since Game 1.
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Will Latinos Keep the American Dream Alive?
Jul 31, 2012 -
The increase of Latino youth is fueling America's economic growth.
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Reinvention and Controversy Surround Olympic Content Marketing Efforts
Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments
The Data Olympics
Jul 25, 2012 - What uses of data will athletes, broadcasters, and sponsors come up with during the London Olympics? Comments
Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage
Jul 20, 2012 -
Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet.
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Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint
Jul 20, 2012 -
A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London.
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Forbes Embraces Custom Brand Content With Social Video Play
Oct 3, 2012 -
The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on its new BrandVoice platform.
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Report Sends Nike and Adidas to Head of Digital Marketing Class
Sep 25, 2012 -
Among other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric.
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So How'd We Do? Revisiting 'The Digital Olympics'
Aug 31, 2012 - How Twitter, NBC, BBC, and others fared during the London Olympics. Comments
Olympics Comedown
Aug 23, 2012 -
Some great data analysis ideas we can take away from the London Olympics.
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Roger Black Endorses Twitter Use for Olympics Athletes [Video]
Aug 22, 2012 -
Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy.
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Smartphones Put Email on the Podium
Aug 15, 2012 -
What's an advertiser to do if they want to win the race to the best mobile impression?
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Brands Reflect and Score Olympics Facebook Apps
Aug 14, 2012 -
Citi grabbed its most likes and most People Talking About This during the week ending August 2.
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Sports Marketers Hope for Olympic Committee Reversal on Social Media
Aug 9, 2012 -
Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500.
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Majority in US and UK Said They'd Interact with Mobile Olympics Ads
Aug 7, 2012 -
Around three out of four US and UK consumers said they'd follow their country's team on their mobile device, says an IAB study.
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Turkish Airlines Asks Olympics Goers to Fly QR Flags
Aug 7, 2012 -
The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London.
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