Olympics

iab-mobile-olympics

Majority in US and UK Said They'd Interact with Mobile Olympics Ads

Aug 7, 2012 - Around three out of four US and UK consumers said they'd follow their country's team on their mobile device, says an IAB study. Comments

Turkish Airlines Asks Olympics Goers to Fly QR Flags

turkish-airlines-image Aug 7, 2012 - The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Comments

Olympics Searches Up 10X in First Week of London Games

Olympics Aug 7, 2012 - Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Comments

When More Is Too Much

londoneyeinnight Aug 3, 2012 - How NBC has failed miserably in its execution of live-streaming the Olympics on its site. Comments

British Airways Turns Olympics Tweets into Digital Symphony

british-airways-homeadvantage-image Aug 2, 2012 - BA campaign gives life to mood of fans by measuring how British supporters respond to the games. Comments

Ralph Lauren Embeds Brand in NY Times Olympics iPad App

ralphlauren-olympics8 Aug 2, 2012 - Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Comments

Will Latinos Keep the American Dream Alive?

latinosamericandreamalive Jul 31, 2012 - The increase of Latino youth is fueling America's economic growth. Comments

Reinvention and Controversy Surround Olympic Content Marketing Efforts

Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments

The Data Olympics

Jul 25, 2012 - What uses of data will athletes, broadcasters, and sponsors come up with during the London Olympics? Comments

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage

yahoo-olympics2012 Jul 20, 2012 - Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Comments

Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint

tourismireland1 Jul 20, 2012 - A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London. Comments

The Digital Olympics

Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments

Nike Plans Real-Time Olympics Ads on Twitter

nike-riseabove2 Jul 16, 2012 - Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Comments

The First Second-Screen Olympics?

Jun 15, 2012 - The Olympics is the perfect opportunity to practice collapsing distances, connecting people, and creating behavior. Comments

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