Aug 7, 2012 - Around three out of four US and UK consumers said they'd follow their country's team on their mobile device, says an IAB study. Comments
Aug 7, 2012 - The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Comments
Aug 7, 2012 - Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Comments
Aug 3, 2012 - How NBC has failed miserably in its execution of live-streaming the Olympics on its site. Comments
Aug 2, 2012 - BA campaign gives life to mood of fans by measuring how British supporters respond to the games. Comments
Aug 2, 2012 - Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Comments
Jul 31, 2012 - Hashtag generated 400 tweets since Game 1. Comments
Jul 31, 2012 - The increase of Latino youth is fueling America's economic growth. Comments
Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments
Jul 25, 2012 - What uses of data will athletes, broadcasters, and sponsors come up with during the London Olympics? Comments
Jul 20, 2012 - Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Comments
Jul 20, 2012 - A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London. Comments
Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments
Jul 16, 2012 - Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Comments
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