Olympics

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British Airways Turns Olympics Tweets into Digital Symphony

Aug 2, 2012 - BA campaign gives life to mood of fans by measuring how British supporters respond to the games. Comments

Ralph Lauren Embeds Brand in NY Times Olympics iPad App

ralphlauren-olympics8 Aug 2, 2012 - Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Comments

Will Latinos Keep the American Dream Alive?

latinosamericandreamalive Jul 31, 2012 - The increase of Latino youth is fueling America's economic growth. Comments

Reinvention and Controversy Surround Olympic Content Marketing Efforts

Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments

The Data Olympics

Jul 25, 2012 - What uses of data will athletes, broadcasters, and sponsors come up with during the London Olympics? Comments

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage

yahoo-olympics2012 Jul 20, 2012 - Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Comments

Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint

tourismireland1 Jul 20, 2012 - A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London. Comments

The Digital Olympics

Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments

Nike Plans Real-Time Olympics Ads on Twitter

nike-riseabove2 Jul 16, 2012 - Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Comments

The First Second-Screen Olympics?

Jun 15, 2012 - The Olympics is the perfect opportunity to practice collapsing distances, connecting people, and creating behavior. Comments

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