OMD

canneslions

Has Ad Tech Taken Over Creativity at Cannes Lions?

Jun 26, 2015 - At this year's Cannes Lions Festival of Creativity, technology was up front and center. Comments

Digital Marketing People on the Move: April 2015 Roundup

business-people May 4, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Comments

Digital Marketing People on the Move: March 2015 Roundup

peoplesmovemarch Apr 1, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during March of 2015. Comments

User Motivation Is Key to Social Engagement for Brands in China [Study]

engagement-consideration-seo Nov 17, 2014 - OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Comments

Google and AOL Buy Marketing Attribution Start-Ups

attributioncompany May 8, 2014 - Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Comments

Q&A: Will 2014 Be the Year of Multiscreen Marketing?

bhaskerjaiswalomdchina Jan 28, 2014 - OMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Comments

Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB

accounts-executives Oct 13, 2011 - Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director. Comments

OMD Sets Up Search Marketing, Analytics Hubs in China

intelchina-featured2 Aug 1, 2011 - Plus, a case study looking at the agency's work with Intel on a mobile campaign targeting the 24 to 32 year-old demographic. Comments

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