May 8, 2014 - Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Comments
Mar 4, 2014 - February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executive vice president. Comments
Mar 8, 2013 - Media investment management firm GroupM has created a consulting services division to add to its staple of services. Comments
Dec 21, 2011 - IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Comments
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT