OMD Digital

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Google and AOL Buy Marketing Attribution Start-Ups

May 8, 2014 - Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Comments

Digital Marketing People on the Move: Feb 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 4, 2014 - February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executive vice president. Comments

Former OMD Exec to Lead New Consulting Division for GroupM

simon-ernie2013 Mar 8, 2013 - Media investment management firm GroupM has created a consulting services division to add to its staple of services. Comments

Execs & Accounts: IAB, New Media Strategies, iCrossing

Dec 21, 2011 - IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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