Marketing News & Expert Advice
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Omnicom
Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Comments
Digital Mad Woman: Omnicom Managing Director Felice Kincannon
May 7, 2012 -
The "broad" from New York straddled the traditional and Internet agency worlds.
Comments
Omnicom Media Group China to Acquire NIM Digital
Apr 17, 2012 -
Omnicom strengthens position in Asia Pacific - a region where it saw its revenue increase 42.5 percent in 2011 over the prior year.
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Agency News: GroupM, Next Digital, Aegis
Feb 15, 2012 -
GroupM launches MJoule, Next Digital acquires FutureLab, Aegis buys Upper Storey, and other agency news.
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Barbara Cipolla to Spearhead Growth at Digitas
Jun 15, 2011 -
She replaces Liz Ross, who moved to Mediabrands Ventures in January.
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Ideas Are Not Enough
Apr 22, 2011 - Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming? Comments
Omnicom Opts Against Building In-House DSP
Jun 10, 2010 - While WPP develops audience-buying tools, Omnicom CFO says the marketing services firm will work with third-party vendors instead. Comments
Size and Specialization?
Aug 28, 2013 -
As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required.
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Size or Specialization?
Aug 8, 2013 -
What the Publicis Omnicom merger means for email marketers.
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Publicis Omnicom Merger Spurs Industry Skepticism
Jul 29, 2013 -
In a dramatic move that will change the global ad industry as we know it, Omnicom Group and Publicis Groupe will merge to become the world's largest advertising holding company. Some industry participants are skeptical about the consolidation.
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Cannes Lions 2013 Preview: What's the Word on the Croisette?
Jun 10, 2013 -
With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013.
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VIDEO: An Interview With Omnicom Digital and Critical Mass
May 9, 2013 -
ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.
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Nutella Says Facebook Ads Outperformed TV
Dec 30, 2012 -
Brand incorporates social ads into traditional marketing mix model for campaign in Germany.
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Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Sep 28, 2012 -
Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan.
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Omnicom Makes Global Cross-Platform Play With MediaMind
Jul 31, 2012 - The worldwide agency is partnering with the DG-owned digital ad management firm. Comments
Wunderman's Shulman to Replace CEO Scarfi at Organic
Jul 18, 2012 -
Shulman has held stints at Wunderman, Digitas, and Ford.
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Omnicom, Oracle, and SAP Make Key Acquisitions
May 24, 2012 - Ad agency, ad tech vendors ramp up their offerings. Comments
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