Marketing News & Expert Advice
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Omnicom
Digital Mad Woman: Omnicom Managing Director Felice Kincannon
The "broad" from New York straddled the traditional and Internet agency worlds.
Nutella Says Facebook Ads Outperformed TV
Brand incorporates social ads into traditional marketing mix model for campaign in Germany.
Barbara Cipolla to Spearhead Growth at Digitas
She replaces Liz Ross, who moved to Mediabrands Ventures in January.
Ideas Are Not Enough
Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming?
Omnicom Opts Against Building In-House DSP
While WPP develops audience-buying tools, Omnicom CFO says the marketing services firm will work with third-party vendors instead.
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