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Nutella Says Facebook Ads Outperformed TV

Christopher Heine  |  Social Media

Dec 30, 2012 - Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Comments

Matt Kapko  |  Display Advertising

Omnicom Makes Global Cross-Platform Play With MediaMind

Jul 31, 2012 - The worldwide agency is partnering with the DG-owned digital ad management firm. Comments

Kate Kaye  |  Agency Spotlight

Wunderman's Shulman to Replace CEO Scarfi at Organic

david-shulman-image Jul 18, 2012 - Shulman has held stints at Wunderman, Digitas, and Ford. Comments

ClickZ News Staff  |  Retail

Omnicom, Oracle, and SAP Make Key Acquisitions

May 24, 2012 - Ad agency, ad tech vendors ramp up their offerings. Comments

Joan Voight  |  Strategies

Digital Mad Woman: Omnicom Managing Director Felice Kincannon

felice-kincannon-omnicom May 7, 2012 - The "broad" from New York straddled the traditional and Internet agency worlds. Comments

Susan Kuchinskas  |  Media Buying

Barbara Cipolla to Spearhead Growth at Digitas

barbara-cipolla Jun 15, 2011 - She replaces Liz Ross, who moved to Mediabrands Ventures in January. Comments

Gary Stein  |  Strategies

Ideas Are Not Enough

Apr 22, 2011 - Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming? Comments

Anna Maria Virzi  |  Display Advertising

Omnicom Opts Against Building In-House DSP

Jun 10, 2010 - While WPP develops audience-buying tools, Omnicom CFO says the marketing services firm will work with third-party vendors instead. Comments

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