Omniture

experience

The Convergence of Experience Management and Insight

Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place. Comments

A Framework for Implementing Web Analytics

analyticsframeworkfeatured Dec 6, 2012 - Consider these six factors when implementing web analytics in your organization. Comments

ROTS: Return on Time Spent

Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments

Web Analytics in the Eyes of China's Major Advertisers

chinaadvertising Sep 30, 2011 - My take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics. Comments

Web Analytics Giants in China Face Many Challenges

greatwallchina Sep 1, 2011 - Here are three key challenges analytics companies have to deal with in China. Comments

Overview of Web Analytics Market in China

analyticspyramid Jul 5, 2011 - Why do Chinese marketers invest only less than 1 percent of online ad budget in analytics? Comments

What Does Good Look Like?

May 24, 2011 - Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Comments

Real-Time Analytics for Small-to-Medium-Sized Businesses

Mar 18, 2011 - For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Comments

Adobe Makes Big Push Into Social Analytics

Mar 10, 2011 - Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Comments

Finding the Key to the Customer

Feb 16, 2011 - All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Comments

Adobe Acquires Data-Management Firm for Omniture Unit

Jan 18, 2011 - Demdex gives publishers more control over the behavioral data they collect. Comments

How to Get Your Boss Excited About Analytics

bossexcitedaboutanalytics Dec 17, 2010 - To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Comments

Rule No. 1: Define SMART Goals

smart Oct 8, 2010 - Be smart about your objectives when planning campaign goals. Having specific, measurable, and attainable goals will put you ahead of competitors in the market. Comments

Social Media Engagement Optimization and ROI

Aug 17, 2010 - Applying media-style performance optimization to social media marketing. Comments

Tools for Advanced PPC Management and Reporting

Aug 16, 2010 - A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Comments

Adobe Buys Day Software for $240 Million

Jul 28, 2010 - Adobe Systems announced plans to purchase open source CMS company Day Software. Comments

CEO James Departs Omniture Less than a Year After Adobe Deal

Jul 26, 2010 - Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher. Comments

ClickZ Marketing Excellence Award Winners Named

Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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