Marketing News & Expert Advice
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Omniture
The Convergence of Experience Management and Insight
Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place. Comments
How to Get Your Boss Excited About Analytics
Dec 17, 2010 -
To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss.
Comments
Rule No. 1: Define SMART Goals
Oct 8, 2010 -
Be smart about your objectives when planning campaign goals. Having specific, measurable, and attainable goals will put you ahead of competitors in the market.
Comments
Social Media Engagement Optimization and ROI
Aug 17, 2010 - Applying media-style performance optimization to social media marketing. Comments
Tools for Advanced PPC Management and Reporting
Aug 16, 2010 - A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Comments
Adobe Buys Day Software for $240 Million
Jul 28, 2010 - Adobe Systems announced plans to purchase open source CMS company Day Software. Comments
CEO James Departs Omniture Less than a Year After Adobe Deal
Jul 26, 2010 - Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher. Comments
ClickZ Marketing Excellence Award Winners Named
Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments
A Framework for Implementing Web Analytics
Dec 6, 2012 -
Consider these six factors when implementing web analytics in your organization.
Comments
ROTS: Return on Time Spent
Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments
Web Analytics in the Eyes of China's Major Advertisers
Sep 30, 2011 -
My take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics.
Comments
Web Analytics Giants in China Face Many Challenges
Sep 1, 2011 -
Here are three key challenges analytics companies have to deal with in China.
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Overview of Web Analytics Market in China
Jul 5, 2011 -
Why do Chinese marketers invest only less than 1 percent of online ad budget in analytics?
Comments
What Does Good Look Like?
May 24, 2011 - Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Comments
Real-Time Analytics for Small-to-Medium-Sized Businesses
Mar 18, 2011 - For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Comments
Adobe Makes Big Push Into Social Analytics
Mar 10, 2011 - Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Comments
Finding the Key to the Customer
Feb 16, 2011 - All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Comments
Adobe Acquires Data-Management Firm for Omniture Unit
Jan 18, 2011 - Demdex gives publishers more control over the behavioral data they collect. Comments
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COMMENTS
UPCOMING EVENTS
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November 4-7, 2013
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February 10-13, 2014
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WEBINARS
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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