Marketing News & Expert Advice
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Omniture
What Does Good Look Like?
Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy.
Real-Time Analytics for Small-to-Medium-Sized Businesses
For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra.
Adobe Makes Big Push Into Social Analytics
Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results.
Finding the Key to the Customer
All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand.
Adobe Acquires Data-Management Firm for Omniture Unit
Demdex gives publishers more control over the behavioral data they collect.
Social Media Engagement Optimization and ROI
Applying media-style performance optimization to social media marketing.
Tools for Advanced PPC Management and Reporting
A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites.
Adobe Buys Day Software for $240 Million
Adobe Systems announced plans to purchase open source CMS company Day Software.
CEO James Departs Omniture Less than a Year After Adobe Deal
Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher.
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