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The Convergence of Experience Management and Insight

Andrea Fishman  |  Data-Driven Marketing

Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place. Comments

ClickZ   |  Strategies

ClickZ Marketing Excellence Award Winners Named

Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments

Bryan Eisenberg  |  ROI Marketing

ROTS: Return on Time Spent

Nov 4, 2011 - Ad technology tools can help marketers improve results and save time. Comments

Neil Mason  |  Analyzing Customer Data

What Does Good Look Like?

May 24, 2011 - Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Comments

Jack Aaronson  |  ROI Marketing

Real-Time Analytics for Small-to-Medium-Sized Businesses

Mar 18, 2011 - For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Comments

Anna Maria Virzi  |  Social Media

Adobe Makes Big Push Into Social Analytics

Mar 10, 2011 - Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Comments

Amy Manus  |  Data-Driven Marketing

Finding the Key to the Customer

Feb 16, 2011 - All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Comments

Douglas Quenqua  |  Data-Driven Marketing

Adobe Acquires Data-Management Firm for Omniture Unit

Jan 18, 2011 - Demdex gives publishers more control over the behavioral data they collect. Comments

Harry Gold  |  Media Planning

Social Media Engagement Optimization and ROI

Aug 17, 2010 - Applying media-style performance optimization to social media marketing. Comments

Julie Batten  |  Search Marketing

Tools for Advanced PPC Management and Reporting

Aug 16, 2010 - A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Comments

David Ward  |  Media Buying

Adobe Buys Day Software for $240 Million

Jul 28, 2010 - Adobe Systems announced plans to purchase open source CMS company Day Software. Comments

Douglas Quenqua  |  Actionable Analysis

CEO James Departs Omniture Less than a Year After Adobe Deal

Jul 26, 2010 - Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher. Comments

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