IAB: Preparing for the year of the mobile-video boom
Media

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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1.5 Billion People Will Watch Video Online by 2016
Ad Industry Metrics

1.5 Billion People Will Watch Video Online by 2016

11y Idris Nagri

1.5 Billion People Will Watch Video Online by 2016

Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Oo...

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Ooyala Lets ESPN Embed Video in Tweets
Media

Ooyala Lets ESPN Embed Video in Tweets

11y Idris Nagri

Ooyala Lets ESPN Embed Video in Tweets

Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, a...

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Longer Online Videos Beg for New Ad Strategy
Ad Industry Metrics

Longer Online Videos Beg for New Ad Strategy

11y Idris Nagri

Longer Online Videos Beg for New Ad Strategy

Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...

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The Video Opportunity in Japan
Asia

The Video Opportunity in Japan

12y Idris Nagri

The Video Opportunity in Japan

Client interest in video is high and will only continue as budgets shift more into digital. Read More...

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