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1.5 Billion People Will Watch Video Online by 2016

James Dohnert  |  Ad Industry Metrics

Feb 27, 2013 - Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala. Comments

Susan Kuchinskas  |  Video

Ooyala Lets ESPN Embed Video in Tweets

screen-shot-ooyala Jan 25, 2013 - Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, analytics and monetization. The new functionality lets Ooyala customers quickly embed clickable clips... Comments

Susan Kuchinskas  |  Ad Industry Metrics

Longer Online Videos Beg for New Ad Strategy

ooyala-long-form Nov 20, 2012 - Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala. Comments

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