Why Customer Match is the biggest thing to happen to email since Hotmail

Nov 30, 2015 - Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere. Comments

4 tips for growing your email list with opt-in

emailmarketing-603x403 Nov 25, 2015 - By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists. Comments

Cyber Friday: Why this is the year Black Friday will play out online

mobile-first-christmas-8302267342-3a909e4dd7-z Nov 19, 2015 - As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing approach, with emphasis on mobile. Comments

5 tactics to help build brand loyalty and grow your subscriber list

loyal-audience-768722-640 Nov 10, 2015 - What are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and measure engaging content. Comments

Understanding the customer: how to improve the perception of mobile video ads

watching-mobile Nov 3, 2015 - Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content that consumers will appreciate. Comments

Facebook launches slideshow for video content in emerging markets

slideshow-coke-studio-africa-500 Oct 30, 2015 - Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Comments

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

goldilocks-zone Oct 28, 2015 - Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your messages this holiday season. Comments

12 best practices for using LinkedIn groups as a marketing tool

linkedin-logo-flickr-7923280978-e06c9d5532-z Oct 13, 2015 - As the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to increase engagement with targeted audiences. Comments

Email primetime: connect with customers on their schedules

time-target-shutterstock-185989004 Oct 7, 2015 - When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience. Comments

Email interaction: tell it like it is

shutterstock-208347706-translation Oct 6, 2015 - One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be used to enhance the customer experience. Comments

3 Ways to Grow Your Opt-In Email List for Free

opt-in-email Sep 9, 2015 - Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list for little to no cost at all. Comments

Who Is a Hot Surprise? Never Use Your Worst Photo!

surprise Aug 10, 2015 - Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Comments

5 Keys to Building a Quality Email List

email-list May 7, 2015 - When it comes to your email lists, quantity is good, but quality is better. Comments

4 Ways to Stop Annoying Your Subscribers

angry-email Mar 10, 2015 - Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone happy. Comments

Double Opt-In: Then, Now, and When It’s a Best Practice

opt-in-email Feb 6, 2015 - What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Comments

Channel Integration or Channel Maximization?

Concept image of integration Aug 20, 2014 - While cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in this channel or maximize my efforts in this channel? Comments

Marketers Abuzz Over Burt’s Bees Digital Calendar Ads

burtsbees3 Apr 25, 2014 - Burt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as helpful and entertaining, or invasive? Comments

Using Personalization to Boost Email Performance: 4 Tips for Success

mobile-email Feb 3, 2014 - There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. Comments

Marketing Automation Becoming More Human?

automation-shutterstock-136061006 Jan 30, 2014 - Just as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing and sales more personal. Comments

The Stateless Internet Convergence of Things

shutterstock-108352952 Jan 21, 2014 - As wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now have analytics for the real world, merging stateless Meta data and content marketing into the Internet... Comments

4 Things To Know When Doing E-mail Acquisition in China

chinamail Oct 19, 2010 - Although China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns. Comments

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