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Using Personalization to Boost Email Performance: 4 Tips for Success

Feb 3, 2014 - There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. Comments

Marketing Automation Becoming More Human?

automation-shutterstock-136061006 Jan 30, 2014 - Just as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing and sales more personal. Comments

The Stateless Internet Convergence of Things

shutterstock-108352952 Jan 21, 2014 - As wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now have analytics for the real world, merging stateless Meta data and content marketing into the Internet... Comments

4 Things To Know When Doing E-mail Acquisition in China

chinamail Oct 19, 2010 - Although China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns. Comments

Privacy and E-mail Best Practices

privacy Sep 29, 2010 - Good standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more likely to buy something. Comments

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ion Interactive Marketing Apps for Landing Pages White Paper

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Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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