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Channel Integration or Channel Maximization?

Aug 20, 2014 - While cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in this channel or maximize my efforts in this channel? Comments

Marketers Abuzz Over Burt’s Bees Digital Calendar Ads

burtsbees3 Apr 25, 2014 - Burt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as helpful and entertaining, or invasive? Comments

Using Personalization to Boost Email Performance: 4 Tips for Success

mobile-email Feb 3, 2014 - There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. Comments

Marketing Automation Becoming More Human?

automation-shutterstock-136061006 Jan 30, 2014 - Just as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing and sales more personal. Comments

The Stateless Internet Convergence of Things

shutterstock-108352952 Jan 21, 2014 - As wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now have analytics for the real world, merging stateless Meta data and content marketing into the Internet... Comments

4 Things To Know When Doing E-mail Acquisition in China

chinamail Oct 19, 2010 - Although China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns. Comments

Privacy and E-mail Best Practices

privacy Sep 29, 2010 - Good standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more likely to buy something. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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